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Goodwill and Other Intangible Assets | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2020 | Dec. 31, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |  |
Goodwill and Other Intangible Assets | NOTE 6. GOODWILL AND OTHER INTANGIBLE ASSETS Effective January 1, 2020 the Company reorganized its reporting structure into a single operating unit. All of the acquisitions made by the Company are in one industry insurance agencies. These agencies operate in a very similar economic and regulatory environment. The Company has one executive who is responsible for the operations of the insurance agencies. This executive reports directly to the Chief Financial Officer (“CFO”) on a quarterly basis. Additionally, the CFO who is responsible for the strategic direction of the Company review the operations of the insurance agency business as opposed to an office by office view. In accordance with guidance in ASC 350-20-35-45 all the Company’s goodwill will be reassigned to a single reporting unit. Accordingly, beginning with the October 1,2020 impairment test, the Company’s only reporting unit will be at the combined insurance agency business level. As such, we will test for impairment only at the combined insurance agency business level. As of September 30, 2020, and December 31, 2019, the Company’s goodwill balance was $9,265,070 and $8,548,608 for each period respectively.
|  | Goodwill |
December 31, 2018 |  | $ | 1,705,548 |
Goodwill recognized in connection with acquisition on April 1, 2019 |  |  | 1,217,790 |
Goodwill recognized in connection with acquisition on May 1, 2019 |  |  | 1,269,731 |
Goodwill recognized in connection with acquisition on September 1, 2019 |  |  | 4,949,329 |
Impairment of goodwill |  |  | (593,790 | )
December 31, 2019 |  | $ | 8,548,608 |
Goodwill recognized in connection with acquisition on August 17, 2020 |  | $ | 716,462 |
September 30, 2020 |  | $ | 9,265,070 |
The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of September 30, 2020:
|  | Weighted Average Remaining Amortization period (Years) |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Trade name and trademarks |  |  | 3.7 |  |  | $ | 1,087,760 |  |  | $ | (253,514 | ) |  | $ | 834,246 |
Customer relationships |  |  | 8.6 |  |  |  | 3,686,290 |  |  |  | (531,395 | ) |  |  | 3,154,895 |
Non-competition agreements |  |  | 3.7 |  |  |  | 2,677,010 |  |  |  | (700,743 | ) |  |  | 1,976,267 |
|  |  |  |  |  | $ | 7,451,060 |  |  | $ | (1,485,652 | ) |  | $ | 5,965,408 |
The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of December 31, 2019:
|  | Weighted Average Remaining Amortization period (Years) |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Trade name and trademarks |  |  | 4.3 |  |  | $ | 1,052,160 |  |  | $ | (96,258 | ) |  | $ | 955,902 |
Customer relationships |  |  | 9.4 |  |  |  | 3,586,290 |  |  |  | (257,529 | ) |  |  | 3,328,761 |
Non-competition agreements |  |  | 4.4 |  |  |  | 2,651,510 |  |  |  | (302,589 | ) |  |  | 2,348,921 |
|  |  |  |  |  | $ | 7,289,960 |  |  | $ | (656,376 | ) |  | $ | 6,633,584 |
Amortization expense was $829,427 and $347,224 for the nine months ended September 30, 2020 and 2019, respectively. The amortization expense of acquired intangible assets for each of the following five years and thereafter are expected to be as follows:
Years ending September 30, |  | Amortization Expense |
2020 (remaining three months) |  | $ | 277,023 |
2021 |  |  | 1,114,107 |
2022 |  |  | 1,112,840 |
2023 |  |  | 1,104,594 |
2024 |  |  | 735,247 |
Thereafter |  |  | 1,621,597 |
Total |  | $ | 5,965,408 |
| NOTE 6. GOODWILL AND OTHER INTANGIBLE ASSETS Goodwill, allocated per unit, is set forth below. The most recent goodwill impairment test was performed in October of 2019 and was a quantitative test performed by a valuation consultant. The impairment test was only performed for the EBS & USBA reporting unit and the CCS reporting unit. All other reporting units were acquired in 2019 and not subject to formal impairment testing as they were not held for at least one year and there were no indications of impairment. The Company evaluated whether the COVID-19 pandemic was a triggering event for testing goodwill impairment. After evaluating the performance of the various reporting units, the Company considered that the COVID-19 pandemic did not trigger an impairment test. The Company tested goodwill using discounted cash flow analysis and probability weighted market multiples valuations to determine the fair value of EBS, USBA, and CCS. The Company determined that CCS was overvalued by $593,790 and recorded goodwill impairment expense for the full amount. During the year ended December 31, 2019 and 2018, the Company recorded impairment of goodwill of $593,790 and $0, respectively. After accounting for the goodwill impairment, the excess fair value over carrying value of the EBS&USBA reporting unit and the CCS reporting unit were $677,772 (42%) and $0, respectively.
Reporting Unit |  | EBS & USBA |  |  | CCS |  |  | SWMT |  |  | FIS |  |  | ABC |  |  | Total |
Balance, August 1, 2018 |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |
Transfer from Holdings |  |  | 853,796 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 853,796 |
CCS Acquisition |  |  |  |  |  |  | 851,752 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 851,752 |
Impairment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
December 31, 2018 |  | $ | 853,796 |  |  |  | 851,752 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,705,548 |
Transfer from Holdings |  |  |  |  |  |  |  |  |  |  | 1,217,790 |  |  |  | 1,269,731 |  |  |  |  |  |  |  | 2,487,521 |
ABC transaction |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4,949,329 |  |  |  | 4,949,329 |
Impairment |  |  |  |  |  |  | (593,790 | ) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (593,790 | )
Balance December 31, 2019 |  | $ | 853,796 |  |  | $ | 257,962 |  |  | $ | 1,217,790 |  |  | $ | 1,269,731 |  |  | $ | 4,949,329 |  |  | $ | 8,548,608 |
The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of December 31, 2019:
|  | Weighted Average Remaining Amortization period (Years) |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Trade name and trademarks |  |  | 4.3 |  |  | $ | 1,052,160 |  |  | $ | (96,258 | ) |  | $ | 955,902 |
Customer relationships |  |  | 9.4 |  |  |  | 3,586,290 |  |  |  | (257,529 | ) |  |  | 3,328,761 |
Non-competition agreements |  |  | 4.4 |  |  |  | 2,651,510 |  |  |  | (302,589 | ) |  |  | 2,348,921 |
|  |  |  |  |  | $ | 7,289,960 |  |  | $ | (656,376 | ) |  | $ | 6,633,584 |
The following table sets forth the major categories of the Company’s intangible assets and the weighted-average remaining amortization period as of December 31, 2018:
|  | Weighted Average Remaining Amortization period (Years) |  |  | Gross Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Trade name and trademarks |  |  | 14.0 |  |  | $ | 48,160 |  |  | $ | (1,951 | ) |  | $ | 46,209 |
Customer relationships |  |  | 10.1 |  |  |  | 448,290 |  |  |  | (12,680 | ) |  |  | 435,610 |
Non-competition agreements |  |  | 4.7 |  |  |  | 130,910 |  |  |  | (8,240 | ) |  |  | 122,670 |
|  |  |  |  |  | $ | 627,360 |  |  | $ | (22,871 | ) |  | $ | 604,489 |
Amortization expense was $633,505 and $22,871 for the year ended December 31, 2019 and the period from August 1, 2018 to December 31, 2018, respectively. The amortization expense of acquired intangible assets for each of the following five years are expected to be as follows:
Years ending December 31, |  | Amortization Expense |
2020 |  | $ | 1,096,692 |
2021 |  |  | 1,091,887 |
2022 |  |  | 1,090,620 |
2023 |  |  | 1,082,374 |
2024 |  |  | 710,052 |
Thereafter |  |  | 1,561,959 |
Total |  | $ | 6,633,584 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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