<SEC-DOCUMENT>0001999371-23-000800.txt : 20231206
<SEC-HEADER>0001999371-23-000800.hdr.sgml : 20231206
<ACCEPTANCE-DATETIME>20231206164916
ACCESSION NUMBER:		0001999371-23-000800
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20231206
DATE AS OF CHANGE:		20231206

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Digital Holdings, Inc.
		CENTRAL INDEX KEY:			0001880613
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				872306185
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-41261
		FILM NUMBER:		231470275

	BUSINESS ADDRESS:	
		STREET 1:		1177 WEST LOOP SOUTH
		STREET 2:		SUITE 1310
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77027
		BUSINESS PHONE:		832-402-1051

	MAIL ADDRESS:	
		STREET 1:		1177 WEST LOOP SOUTH
		STREET 2:		SUITE 1310
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77027

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Walker Mark D
		CENTRAL INDEX KEY:			0001896664

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O DIRECT DIGITAL HOLDINGS, INC.
		STREET 2:		1233 WEST LOOP SUITE 1170
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77027
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Walker Mark D -->
          <cik>0001896664</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001880613</issuerCik>
      <issuerName>Direct Digital Holdings, Inc.</issuerName>
      <secFileNumber>001-41261</secFileNumber>
      <issuerAddress>
        <com:street1>1177 West Loop South</com:street1>
        <com:street2>Suite 1310</com:street2>
        <com:city>Houston</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>77027</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>832-402-1051</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Mark D. Walker</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>an officer and director of the issuer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Apex Clearing</name>
        <address>
          <com:street1>350 St Paul St.</com:street1>
          <com:street2>Suite 1300</com:street2>
          <com:city>Dallas</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>75201</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>200000</noOfUnitsSold>
      <aggregateMarketValue>2482000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>3450000</noOfUnitsOutstanding>
      <approxSaleDate>12/05/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <acquiredDate>02/15/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Acquired upon exchange of Class B Common Stock</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Direct Digital Holdings, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>200000</amountOfSecuritiesAcquired>
      <paymentDate>02/15/2022</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/06/2023</noticeDate>
      <signature>/s/ Mark D. Walker</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
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</SEC-DOCUMENT>
