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Organization and Description of Business (Tables) | 3 Months Ended
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Mar. 31, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract] |
Schedule of Ownership In Subsidiaries | The subsidiaries of Direct Digital Holdings, Inc. are as follows:
Subsidiary |  | Current % Ownership |  | Business Segment |  | Date of Formation |  | Date of Acquisition
Colossus Media, LLC |  | 100% |  | Sell-side |  | September 8, 2017 |  | June 21, 2018
Orange142, LLC |  | 100% |  | Buy-side |  | March 6, 2013 |  | September 30, 2020
Huddled Masses, LLC |  | 100% |  | Buy-side |  | November 13, 2012 |  | June 21, 2018
Direct Digital Holdings, LLC (1) |  |  |  | N/A |  | June 21, 2018 |  | February 15, 2022
(1) DDH owns 100% of the voting interest in Direct Digital Holding, LLC. As of March 31, 2024, DDH owns 25.3% of the economic interest in Direct Digital Holdings, LLC. See further discussion of the Up-C structure in Note 6 of our condensed consolidated financial statements.

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