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Segment Information - Schedule of Operating Loss (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2025
Sep. 30, 2024
Sep. 30, 2025
Sep. 30, 2024
Segment Reporting Information [Line Items]        
(Loss) income from reportable segment operations $ (3,911) $ (3,658) $ (10,260) $ (8,529)
(Loss) income before income taxes (5,000) 229 (15,136) (7,206)
Total depreciation and amortization 70 67 215 205
Amortization of intangible assets 500 500 1,465 1,465
Amortization of deferred financing cost and debt discount (premium), net     3,123 558
Operating Segments | Sell-side advertising        
Segment Reporting Information [Line Items]        
(Loss) income from reportable segment operations (1,105) (873) (2,800) 536
Total depreciation and amortization 100 100 100 100
Amortization of intangible assets 0 0 0 0
Amortization of deferred financing cost and debt discount (premium), net 0 0 0 0
Operating Segments | Buy-side advertising        
Segment Reporting Information [Line Items]        
(Loss) income from reportable segment operations 1,066 1,349 3,773 3,490
Total depreciation and amortization 100 100 100 100
Amortization of intangible assets 500 500 1,500 1,500
Amortization of deferred financing cost and debt discount (premium), net 0 0 0 0
Corporate, Non-Segment        
Segment Reporting Information [Line Items]        
(Loss) income from reportable segment operations (39) 476 973 4,026
Corporate office expenses $ (4,961) $ (247) $ (16,109) $ (11,232)