<SEC-DOCUMENT>0001880613-25-000073-index.html : 20250723
<SEC-HEADER>0001880613-25-000073.hdr.sgml : 20250723
<ACCEPTANCE-DATETIME>20250723174740
ACCESSION NUMBER:		0001880613-25-000073
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20250721
FILED AS OF DATE:		20250723
DATE AS OF CHANGE:		20250723

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SMITH W KEITH
		CENTRAL INDEX KEY:			0001203452
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-41261
		FILM NUMBER:		251143981

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Direct Digital Holdings, Inc.
		CENTRAL INDEX KEY:			0001880613
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		ORGANIZATION NAME:           	07 Trade & Services
		EIN:				872306185
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1177 WEST LOOP SOUTH
		STREET 2:		SUITE 1310
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77027
		BUSINESS PHONE:		832-402-1051

	MAIL ADDRESS:	
		STREET 1:		1177 WEST LOOP SOUTH
		STREET 2:		SUITE 1310
		CITY:			HOUSTON
		STATE:			TX
		ZIP:			77027
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>wk-form4_1753307245.xml
<DESCRIPTION>FORM 4
<TEXT>
Document 1 - file: wk-form4_1753307245.html
Document 1 - RAW XML: wk-form4_1753307245.xml
</DOCUMENT> </SEC-DOCUMENT>