<SEC-DOCUMENT>0001654954-17-003884.txt : 20171128
<SEC-HEADER>0001654954-17-003884.hdr.sgml : 20171128
<ACCEPTANCE-DATETIME>20170501180035
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0001654954-17-003884
CONFORMED SUBMISSION TYPE:	DRSLTR
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20170501

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Level Brands, Inc.
		CENTRAL INDEX KEY:			0001644903
		STANDARD INDUSTRIAL CLASSIFICATION:	PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
		IRS NUMBER:				473414576
		STATE OF INCORPORATION:			NC
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DRSLTR

	BUSINESS ADDRESS:	
		STREET 1:		4521 SHARON ROAD
		STREET 2:		SUITE 450
		CITY:			CHARLOTTE
		STATE:			NC
		ZIP:			28211
		BUSINESS PHONE:		704-807-4032

	MAIL ADDRESS:	
		STREET 1:		4521 SHARON ROAD
		STREET 2:		SUITE 450
		CITY:			CHARLOTTE
		STATE:			NC
		ZIP:			28211

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LEVEL BEAUTY GROUP, INC.
		DATE OF NAME CHANGE:	20150611
</SEC-HEADER>
<DOCUMENT>
<TYPE>DRSLTR
<SEQUENCE>1
<FILENAME>filename1.htm
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Level Brands, Inc.</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
4521 Sharon Road, Suite 407</font></div>
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Charlotte, NC 28211</font></div>
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Telephone (704) 362-6345</font></div>
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'CORRESP'</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">100 F
Street N.W.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Washington,
DC 20549</font></div>
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<div style="display: table-cell; width: 96px"><font style="font-family: Times New Roman; font-size: 13px">Attention:&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;<br>
</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Pamela A. Long,
Assistant Director</font></div>
</div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">Edward
M. Kelly, Special Counsel</font></div>
<div style="text-align: justify; margin-left: 48px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">Melinda
J. Hooker, Staff Accountant</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 96px">
<font style="font-family: Times New Roman; font-size: 13px">Anne M.
McConnell, Staff Accountant</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div style="display: table-cell; width: 48px"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Re:&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;<br>
</font></div>
<div style="text-align: left; display: table-cell"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Level
Brands, Inc. (the "Company")</font></div>
</div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Draft
Registration Statement Submitted February 10, 2017</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">CIK
No. 0001644903</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Ladies
and Gentlemen:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">The
Company is in receipt of the staff's letter of comment on the
above-captioned registration statement. Following are the Company's
responses to such comments. Concurrently, we have submitted
Amendment No. 1 to the Draft Registration Statement on Form S-1
("<font style="text-decoration: underline">Amendment No.
1</font>").</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
General</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
1.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Please provide updated interim financial statements and related
information as required by Rule 8-08 of Regulation
S-X.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0;
Amendment No. 1 includes updated interim financial statements and
related information as required by Rule 8-08.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">2.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Provide us copies of any artwork that you
intend to use as soon as possible for our review. Since we may have
comments on these materials, you may wish to consider waiting for
comments before printing and circulating any
artwork</font>.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; At the
present time the Company believes all artwork to be used is
reflected in Amendment No. 1. The Company will supplementally
submit any changes or additions to the staff for review if the
artwork is changed or supplemented.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
3.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Provide us copies of all written communications as defined in Rule
405 under the Securities Act that you or anyone authorized to do so
on your behalf present to potential investors in reliance on
Section 5(d) of the Securities Act, whether or not they retain
copies of the communications. Similarly, provide us any research
reports about you that are published or distributed in reliance
upon Section 2(a)(3) of the Securities Act added by Section 105(a)
of the Jumpstart Our Business Startups Act by any broker or dealer
that is participating or will participate in your
offering.</font></div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">2</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; To date, no
written communications as defined in Rule 405 under the Securities
Act have been presented by the Company, or by anyone authorized by
the Company to do so, in reliance on Section 5(d) of the Securities
Act. The Company will provide the staff with any research reports
about it that are published or distributed in reliance on Section
2(a)(3) of the Securities Act added by Section 105(a) of the
Jumpstart Our Business Startups Act by any broker or dealer that is
participating or will participate in the Company's offering at such
time as any such documents exist.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
&#xA0;Registration Statement&#x2019;s Facing Page</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
4.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
The EDGAR system indicates that your primary standard industrial
code number is 2844 and not 2300. Please revise.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been revised to correct the primary standard industrial
code number to 2844.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
&#xA0;Prospectus&#x2019; Outside Front Cover Page</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
5.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Your fee table suggests that you are registering the offering of
underwriters&#x2019; warrants and the underlying common stock.
Please revise your cover page to state that you are also offering
warrants to the underwriters as well as the number of shares of
common stock underlying the warrants.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 includes additional language in footnote 1 to the table on
the cover page of the prospectus referencing the warrant and the
underlying shares to be issued to the representative of the
underwriters.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Prospectus Summary, page 5</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
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<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-family: Times New Roman; font-size: 13px">6.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">In the last paragraph on page 5, you describe
your business model as utilizing a &#x201C;disruptive approach in
the marketplace.&#x201D; Please elaborate on what about your
business model is disruptive as you have explained the meaning of
that term</font>.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The language
has been removed from Amendment No. 1; please see page
5.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
7.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the first paragraph on page 6, please explain what you mean when
you say that you are a &#x201C;branding and marketing&#x201D;
company. From disclosure throughout the prospectus, it appears that
you develop and sell hair products, and that you would like to
expand into men&#x2019;s products and entertainment. Please
clarify.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been revised to explain the Company's meaning of a
"branding and marketing" company. Please see page 6.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Summary Historical Financial Data, page 10</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
8.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
We note footnote (1) related to the pro forma as adjusted
disclosures indicates that you are giving pro forma effect to the
1:5 reverse stock split that occurred on December 5, 2016. However,
we also note disclosures on page 3 and in the consolidated
financial statements that indicate all share and per share
information in your filing appropriately give effect to the 1:5
reverse stock split. Please correct footnote (1). Please also
correct related pro forma disclosures under capitalization on page
26 and dilution on page 27.</font></div>
</div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;
Notwithstanding the disclosure on page 3 regarding the global
application of the reverse stock split to all share and per share
information in the filing, because the reverse stock split occurred
after the end of the Company's fiscal year we believed the pro
forma footnotes were appropriate in the summary historical
financial data as well as the capitalization and dilution tables to
ensure that a reader understood the impact of the split. However,
with the updating of the financial information in response to
comment 1 to a period which is after the date of the reverse stock
split, the references to the pro forma adjustment in these tables
has been eliminated. Please see pages 10 and 28 of Amendment No.
1.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">
Our chief executive officer was recently appointed&#x2026;and is
involved in other businesses</font> <font style="text-decoration: underline">that can impact his time devoted to
our company, page 11</font></font></div>
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9.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Disclosure that Mr. Martin A. Sumichrast&#x2019;s involvement in
other businesses could impact his time and attention to the
company&#x2019;s business appears inconsistent with disclosure on
page 1 of his employment agreement filed as exhibit 10.9 to the
registration statement that he is to devote
&#x201C;substantially&#x201D; all of his business time and attention
to the company&#x2019;s business and affairs. Please reconcile the
disclosures.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The risk
factor has been modified in Amendment No. 1 to remove references to
Mr. Sumichrast devoting his time and attention to other business
ventures. Please see page 11.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Results of Operations, page 30</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">10.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">We note that sales for fiscal 2016 primarily
consisted of the following products: The Iron (approximately 21% of
revenues), Fearless (approximately 5% of revenues), Fierce
(approximately 5% of revenues), and five other products each at
approximately 4% of revenues. Please identify what makes up the
remaining 49% of fiscal 2016 sale</font>s.</font></div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been updated to provide the requested additional
disclosure; please see pages 26 and 30.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Liquidity and Capital Resources, page 31</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">11.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Based on your working capital deficit and
negative operating cash flows, please more fully disclose and
discuss known trends or demands and commitments that will or are
reasonably likely to result in liquidity materially increasing or
decreasing. Please also more fully disclose and discuss the actions
that you have taken or intend to take to remedy the current
deficiencie</font>s.</font></div>
</div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Liquidity
and capital resources in Amendment No. 1 has been expanded to
provide the requested additional disclosure. Please see page
32.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Critical Accounting Policies, page 32</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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12.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Please disclose and discuss the critical accounting policies and
estimates that required significant management judgement. It
appears to us, at a minimum, that you should enhance your
disclosures related to sales returns and allowances and intangible
assets.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">4</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Critical
accounting policies within MD&amp;A in Amendment No. 1 has been
expanded to provide the requested additional disclosure. Please see
page 32.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Product Development, page 36</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">13.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">We note that your products are conceptualized
in-house and that formulas are developed utilizing the services of
third party contractors. Please provide an estimate of the amount
spent during each of the last two fiscal years on research and
development activities as required by Item 101(h)(4)(x) of
Regulation S-K</font>.</font></div>
</div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0;
Amendment No. 1 has been revised to disclose the portion of product
development expenses during the past two fiscal years which are
included in the fees paid to third party consultants. The Company
does not otherwise directly incur any product development expenses.
Please see page 36.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Encore Endeavor 1 (EE1), page 40</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">14.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Elaborate on your contractual agreements with
Bertelsmann Music Group. Additionally, advise what consideration
you have given to filing the contractual agreements as exhibits to
the registration statement.</font> <font style="font-style: italic; text-decoration: underline">See</font>
<font style="font-style: italic">Item 601(b)(10) of Regulation
S-K</font>.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Prior to the
Company's acquisition of the membership interests in EE1 in January
2017, EE1 was controlled by affiliates of kathy ireland Worldwide
LLC (<font style="font-style: italic">see</font> disclosure which
appears on page 39 of Amendment No. 1.) including Mr. Steven
Roseberry. Mr. Roseberry, a member of EEI and <font style="color: #000000">President, Chief Marketing Officer and member of
the board of directors of kathy ireland Worldwide LLC and its
subsidiary Sterling/Winters Company, was primarily responsible for
matters associated with EEI prior to the acquisition and remains so
subsequent thereto. In February 2016 EE1 entered into a letter
agreement with BMG Rights Management (US) LLC ("</font><font style="text-decoration: underline; color: #000000">BMG</font><font style="color: #000000">"), a division of Bertelsmann Music Group, which
relates to future projects the parties may undertake concerning
three recording artists that are signed to Sterling/Winters
Company. The letter agreement is on BMG letterhead, addressed to
EE1 c/o Mr. Roseberry at Sterling/Winters Group and executed on
BMG's behalf by Laurent Hubert, President, Creative &amp;
Marketing, North America and Mark Robinson, SVP and General
Counsel, Business &amp; Legal Affairs, North America. The recording
artists identified in this letter agreement are Donovan Leitch,
Marilyn McCoo and Billy Davis, Jr. This February 2016 letter
agreement makes incorrect reference to the artists</font> being
under contract with EEI as opposed to Sterling/Winters Group. Based
upon our conversations with the parties we believe this to have
been a ministerial error as a result of the related party
relationship between EEI and Sterling/Winters Company. In January
2017, prior to the closing of the purchase of the EE1 membership
interests by the Company, the February 2016 letter agreement was
amended to expand the list of artists to include Anita Pointer,
Peabo Bryson, Roney Boys and Jam and Lewis Tribute. Like the first
letter agreement, this amendment was on <font style="color: #000000">BMG letterhead and addressed to EE1 c/o Mr.
Roseberry at Sterling/Winters Group.</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">Given the rather preliminary nature of these
letter agreements, the Company does not believe the letter
agreements rise to the level of a material contract under
601(b)(10). Presently,</font> Mr. Roseberry, on EE1's behalf, and
BMG are in early stage negotiations for the terms of definitive
agreements between EE1 and these artists and containing customary
terms and conditions which will for specific projects to be
undertaken by these artists. The timing of the execution of these
agreements is presently unknown. At such time as one or more of
these agreements is consummated, if same occurs prior to the
offering, the Company will include disclosure regarding the
material terms of those definitive agreements, and file copies
thereof as exhibits to the next amendment to the registration
statement. Thereafter, the Company will make the appropriate
disclosure and filings under an 8-K.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">5</font> of
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Management, page 43</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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15.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
If applicable, describe any of the events specified in Item 401(f)
of Regulation S-K that occurred during the past 10 years and that
are material to an evaluation of the ability or integrity of any
director, person nominated to become a director, or executive
officer.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; Based
upon the questionnaires provided to the Company by the directors,
executive officers and director nominees, there are no such
disclosable events<font style="font-weight: bold">.</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Our History, page 42</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">16.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the second paragraph of this section, where you discuss the
acquisition of Beauty &amp; Pin-Ups, please clarify, if true, that
the 12% and 10% membership interests that you issued to Mr. Priel
Maman and Sigan Industries Group were membership interests of your
subsidiary, Beauty &amp; Pin-Ups, LLC rather than interests in
Level Brands.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The
disclosure has been clarified in Amendment No. 1; please see page
42.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Directors and Executive Officers, page 43</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
17.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the biographical paragraph of Mr. Martin A. Sumichrast, describe
briefly his business experience during the past five years. See
Item 401(e)(1) of Regulation S-K.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0;
Additional disclosure has been added to Amendment No. 1; please see
page 43.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Director Nominees, page 44</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
18.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
File the consent of each director nominee as an exhibit to the
registration statement. <font style="text-decoration: underline">See</font> Rule 438 of Regulation C
under the Securities Act. To the extent that any of the nominees
have become directors of the company by the time that you amend
your registration statement, please update your disclosure
accordingly.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The director
nominees have now joined the Company's board of directors effective
March 15, 2017; Amendment No. 1 has been updated accordingly.
Please see pages 44, 45 and 47.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Corporate Governance and Nominating Committee, page 48</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
19.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Specify the two directors beginning in March 2017 whom the board of
directors determines are independent within the meaning of Rule
5605 of the NASDAQ Marketplace Rules.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been revised to reflect that Messrs. Sellers and Morris
are considered independent with the meaning of Nasdaq Marketplace
Rule 5605. Please see page 48.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Certain Relationships and Related Party Transactions, page
54</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
20.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the first paragraph, please clarify that you have disclosed all
transactions in which the amount involved exceeds the lesser of
$120,000 and 1% of your average of your total assets at year-end
for the last two completed fiscal years. Based on your audited
balance sheet, this appears to require disclosure of related party
transactions where the amount involved is $17,230 or more. Please
see Item 403(d)(1) to Regulation S- K.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div id="ftr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
<div id="pn" style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">6</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Additional
language has been added to the first paragraph of this section.
Please see page 54.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Transactions with Affiliates of Mr. Shriver, page 55</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
21.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the first bullet point relating to Best Buddies International,
please clarify whether the charitable contribution that you have
made and are required to make is in the form of cash or stock.
Please also file a copy of this agreement as an exhibit to the
registration statement.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
Charitable Agreement with Best Buddies International specifies a
mandatory annual contribution based upon a percentage of net sales,
but does not specify if it is to be made in cash or stock. To date
the Company has made these mandatory contributions in cash and
expects to continue to do so in the future. See page 55 of
Amendment No. 1. The Company has filed the Charitable Agreement, as
amended, as Exhibit 10.23 to Amendment No. 1.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Transactions with affiliates of G. Tyler Runnels . . . , page
55</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
22.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In the second bullet point under this subheading, please clarify
whether you will be required to pay any &#x201C;tail fee&#x201D; on
the proceeds of this offering to T.R. Winston &amp;
Co.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The
agreement with T.R. Winston &amp; Company LLC was amended in March
2017 to terminate the obligation to pay it a tail fee, including,
but not limited to, in this offering. A copy of the amendment was
filed as Exhibit 10.24 to Amendment No. 1 and the disclosure has
been modified to remove the prior reference to the obligation.
Please see page 55.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
&#xA0;Representatives&#x2019; Warrants, page 62</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
23.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
We note that your fee table includes representative&#x2019;s
warrants and underlying common stock. In your discussion of
registration rights in this section, please clarify whether you are
currently registering the issuance of the representative&#x2019;s
warrants and underlying common stock in satisfaction of any
registration rights held by the representative.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;
Supplementally please be advised the Company is only registering
the shares of common stock issuable upon the exercise of the
representative's warrants which will be issued as compensation in
this offering and not under any registration rights
obligations.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Consolidated Balance Sheets, page F-2</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
24.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Given the significance of your line of credit and the related
interest payable, please revise the related balance sheet line
items to indicate that they are due to a related
party.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
related balance sheet line items in the audited consolidated
financial statements appearing in Amendment No. 1 have been revised
to separately disclose the related party line payables. Please see
page F-15. The Company has also separately disclosed this
obligation in the interim financial statements included in
Amendment No. 1 in response to comment 1 above.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div id="pgbrk" style="width: 100%; margin-left: 0px; text-indent: 0px; margin-right: 0px">
<div id="ftr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
<div id="pn" style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">7</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="text-decoration: underline">
Note 1 &#x2013; Organization and Summary of Significant Accounting
Policies, Revenue</font> <font style="text-decoration: underline">Recognition, page
F-8</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; text-indent: 0px"><font style="font-family: Times New Roman; font-size: 13px">25.</font><font id="tab2" style="letter-spacing: 12px; color: black">&#xA0;</font><font style="font-family: Times New Roman; font-size: 13px">Please disclose
when risk of loss and title to products are transferred to your
customers.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been revised to state that risk of loss and title to the
product are transferred to the customer upon shipping. Please see
page F-21.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
26.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
We note your disclosure that you allow customers to return unsold
products if and when they meet certain established criteria as set
forth in company trade terms. Please more fully explain the
specific nature of the criteria and how you considered them in your
revenue recognition policy. Please specifically address the account
receivable payment terms related to your significant customer,
including if its payments to you are in any way contingent on its
sale of your products to its customers. In addition, due to your
reliance on a significant customer during fiscal 2016 and your lack
of material historical sales data, please more fully explain how
and why you believe that you are reasonably able to estimate sales
returns and allowances.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0;
Amendment No. 1 has been with respect to the Company's return
policy. Please see page F-21. In addition, our terms as it relates
to our significant customer, Beauty Systems Group, are net 30 days
from receipt of shipment. Payments from all of our customers have
no reliance regarding subsequent sales and are completely based on
our shipment of product. Since the Company is not required to
process returns and does not have a formal return policy, to date
we have utilized actual returns to estimate return allowances and
feel this is appropriate.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Note 2 &#x2013; Intangible Assets, page F-12</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; text-indent: 0px"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
27.</font><font id="tab2" style="letter-spacing: 12px; color: black">&#xA0;</font><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">In
regard to the transaction with BPUNY, please more fully address the
following:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Indicate who controlled BPUNY, including if they are/were a related
party;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Explain how you determined that you did not acquire a business for
which additional historical and pro forma financial statements
could be required pursuant to Rules 8-04 and 8-05 of Regulation
S-X;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Identify the specific nature and amount of any intangible assets in
addition to the trademark that you acquired; and</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Explain the specific nature of the trademark that you acquired, how
you determined its fair value, and how you determined that it has
an indefinite life.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; BPUNY
was controlled by Mr. Priel Maman, who was not a related
party.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px;">
<font style="font-family: Times New Roman; font-size: 13px">The
Company assessed both ASC 805 as well as reviewed guidance in Rule
11-01 of Regulation S-X in determining if a business combination or
asset acquisition was appropriate. As the staff is aware, under ASC
805, a business generally will consist of the following three
elements: (i) inputs; (ii) processes applied to those inputs; and
(iii) outputs that are used to generate a return to investors.
However, the Company notes that ASC 805 emphasizes that to be
considered a business, a set of activities and assets is required
to have only the first two of those three elements (i.e., inputs
and processes), which together are, or will be, used to create
outputs. That is, outputs need not be present at the acquisition
date for an integrated set of activities and assets to be a
business.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
<div id="pn" style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Page 8
of <font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">The
Company understands that the determination of whether a "business"
has been acquired should be made using the guidance in Rule
11-01(d) of Regulation S-X, which, although not absolute, does
provide some parameters. The determination of what constitutes a
business under Rule 11-01(d) is made for reporting purposes and may
produce a different result than the determination of what
constitutes a business for accounting purposes under GAAP
accounting for business combinations. The Company acknowledges its
understanding that the staff considers the continuity of the
business operations to be a significant factor in determining
whether a business has been acquired, and that the staff focuses
primarily on whether the nature of the revenue-producing activity
will remain generally the same after the acquisition.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">The
assets acquired from BPUNY consisted primarily of intellectual
property to be incorporated into the business of Beauty &amp;
Pin-Ups. The Company acquired no employees, customers, revenue
streams, facilities, or facilities in this transaction and as such
we had no continuity of the business operations. In addition no
processes or outputs were associated with the transaction. The IP
acquired was not capable of being conducted and managed for the
purpose of providing a return in the form of dividends, lower
costs, or other economic benefits directly to investors or other
owners, members or participants. In fact, at the time of the
transaction the Company expected that the IP would be incorporated
into Beauty &amp; Pin-Ups' business plan which entailed significant
additional expense, time and effort. This effort included the
creation of an entirely new and different product set for launch in
the salon market space. In addition to creating entirely new
products, the brand was completely recreated with a new look, style
and presentation, keeping only the name, and subsequently
relaunched into a new distribution channel.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Based
on the above, the Company concluded that under the guidance of ASC
805 the acquisition of BPUNY assets was the acquisition of an
asset, the underlying IP acquired, rather than a business that was
capable of being conducted and managed for the purpose of providing
a return in the form of dividends, lower costs, or other economic
benefits directly to investors or other owners, members or
participants.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">As
indicated the primary asset acquired was the trademark, tradename
and the IP and related patents regarding the concept of the brand.
The patents are:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">U.S. Trademark
Registration No. 4,383,347 for BEAUTY &amp; PIN-UPS for "Beauty
serums; Cosmetics; Cosmetics and make-up; Hair shampoos and
conditioners; Non-medicated hair serums; Non-medicated skin care
preparations; Non-medicated skin care preparations, namely, creams,
lotions, gels, toners, cleaners and peels";</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">U.S. Trademark
Application No. 86/023,773 for BEAUTY &amp; PIN-UPS for "Hats;
Jackets; Pants; Shirts; Shoes; Short-sleeved or long-sleeved
t-shirts; Shorts; Sleeping garments; Socks; Sweat shirts; Swimwear;
T-shirts; Underwear; Women's clothing, namely, shirts, dresses,
skirts, blouses";</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">U.S. Copyright
Registration No. VA 1-872-162 titled Beauty &amp; Pin-Ups;
and</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">&#x201C;HAIR
IRON&#x201D;, as described in U.S. Design Application No.
29/538,247.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">The
total consideration paid was allocated to the net assets acquired
based on relative fair values of those net assets as of the
transaction date, in accordance with the Fair Value Measurement
topic of the FASB ASC 820. The trademark and tradename and
associated IP and patents are core to the business and as such
there is no foreseeable limit to the cash flows generated by them,
and as such we have classified them as assets with an indefinite
life.</font></div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">9</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Note 3 &#x2013; Inventory, page F-12</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
28.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
It is not clear to us why it is appropriate to include prepaid
inventory, which appears to be essentially a deposit, in your
tabular disclosures of inventory components or why you identify
both the first and last lines in your tabular disclosures as
finished goods. Please clarify or revise.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
Note has been revised in Amendment No. 1 to eliminate the prepaid
inventory line item. Please see page F-25.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Note 6 &#x2013; Related Party Transactions, page F-13; Note 7
&#x2013; Shareholders&#x2019; E quit y, page F-14</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-family: Times New Roman; font-size: 13px">29.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">We note several transactions where shares were
issued for services, charitable contributions, or to satisfy
obligations. Please disclose how you valued shares that you issued
for services, charitable contributions, and
obligations</font>.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
valuation of shares were all based on the most recent equity
transactions conducted by the Company immediately prior to the
specific issuance. The Company raised initial working capital from
certain insiders in June 2015 at $1.00 per share, and closed two
subsequent private placements, one between July 2015 and August
2015 at $2.00 per share and a subsequent placement closing between
January 2016 and February 2016 at $7.50. (<font style="font-style: italic">Note</font>, all share prices are split
adjusted). These points were used as valuation points for other
issuances, including for services, charitable contributions and
obligations. Please see page F-27 of Amendment No. 1.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Note 13 &#x2013; Subsequent Events, page F-20</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
30.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
Please indicate the date through which subsequent events were
evaluated. Please also disclose whether that date is the date that
the financial statements were issued or available to be issued.
Refer to ASC 855-10-50-1.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; The note has
been expanded in Amendment No. 1 to provide the information
pursuant to ASC 855-10-50-1. Please see page F-33.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
31.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
In your updated financial statements, please ensure your
disclosures adequately disclose and discuss your accounting for the
following transactions:</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
The issuance of $2,125,000 8% convertible promissory notes and
warrants, including your consideration of whether the notes include
a beneficial conversion feature. In this regard, we note the
conversion terms relative to the per share cash price for common
stock during fiscal 2016;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 48px; margin-right: 0px; text-indent: 0px;">
<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
Company has included the disclosure of the of the convertible note
sale which occurred in the first quarter of 2017 in the note to the
interim financials included in Amendment No. 1 in response to
comment 1; please see Note 4 on page F-8.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div id="ftr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Page 10
of <font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
The acquisition of a 51% ownership in IM'1 in exchange for 583,000
shares of common stock, including to whom the shares were issued,
how they were accounted for, and whether additional historical and
pro forma financial statements are required pursuant to Rules 8-04
and 8-05 of Regulation S-X; and</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 48px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response</font>:&#xA0;&#xA0;&#xA0;&#xA0; The
Company performed the following assessment in relation to the IM'1
transaction:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">First</font> &#x2013; IM1's Amended and
Restated Operating Agreement (<font style="font-style: italic">see</font> Exhibit 10.18) provides that there
are two classes of units, Class A voting and Class B non-voting.
The Company is the sole owner of the Class A Units and, as such,
has the right to appoint the manager of the entity (which is the
Company) and to control its operations subject to the terms of the
Amended and Restated Operating Agreement. However, the Company
reviewed more closely the Amended and Restated Operating Agreement
regarding control language and specifics. In evaluating the Amended
and Restated Operating Agreement to determine if there is an impact
to the Company&#x2019;s position of control over IM'1, the Company
reviewed FASB ASU No. 2015-02 "<font style="font-style: italic">Consolidation</font>" (Topic 810), and in
particular, Sections 810-10-25-2 through 810-10-25-13 where the
effect of noncontrolling rights on consolidation is discussed.
After review of the Membership Interest Exchange Agreement
(<font style="font-style: italic">see</font> Exhibit 10.20) and
Operating Agreement and evaluation of the noncontrolling rights,
the Company concluded that all noncontrolling rights are protective
rights and the Company has a controlling interest in
IM'1.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Second</font> &#x2013; The Company considered
if the acquisition of IM'1 should be treated as a business
combination or an acquisition of assets. The Company&#x2019;s
acquisition of a controlling interest in IM'1 required that the
transaction be recorded as either a business combination or an
acquisition of assets. In essence, the Company must determine
whether IM'1 was a business or a group of assets on the date of
acquisition. As the staff is aware, ASC Topic 805 "<font style="font-style: italic">Business Combinations</font>" is the
accounting standard which outlines the determination as to whether
an acquired entity is a business or a group of assets. ASC 805
describes a business as an integrated set of activities and assets
that is capable of being conducted and managed for the purpose of
providing a return, and it further outlines that a business
consists of inputs and processes applied to those inputs that have
the ability to create outputs. Although businesses usually have
outputs, outputs are not required to qualify as a business. In
evaluating whether IM'1 was a business or group of assets the
Company evaluated the inputs, processes and outputs.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Inputs &#x2013;
identify the elements in the acquired group. IM'1 was an early
stage business and to date had no employees, no revenue and had not
yet begun operations. There had been some, but minimal early stage
business planning. The only identifiable inputs were the Wholesale
License Agreement with kathy ireland&#xAE; Worldwide LLC
(<font style="font-style: italic">see</font> Exhibit 10.17) and the
IM'1 tradename.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Processes &#x2013;
assess the capability of the acquired group to produce output. As
set forth above, IM'1 had not commenced operations, did not have
any employees and the only process that was in place was some early
stage planning; the Company concluded that the processes in place
at acquisition were minimal and not yet consequential.</font></div>
</div>
</div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
<div id="pn" style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Page
<font style="font-family: Times New Roman; font-size: 13px">11</font> of
<font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Outputs &#x2013; no
outputs had been produced.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Conclusion</font>: The Company concluded that
IM'1 should not be considered a business at the time of acquisition
by the Company as there were minimal inputs, no material processes
and no outputs. As a result the acquisition was treated as an
acquisition of assets. As the Company determined that it was an
asset acquisition and not the acquisition of a business, the
Company also concluded that no pro forma financial information was
required under Rules 8-04 and 8-05 of Regulation S-X.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px;">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
The acquisition of a 51% ownership in EE1 in exchange for 283,000
shares of common stock, including to whom the shares were issued,
how they were accounted for, and whether additional historical and
pro forma financial statements are required pursuant to Rules 8-04
and 8-05 of Regulation S-X.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 48px">
<div style="display: table-row">
<div style="display: table-cell; width: 144px"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response</font>:&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">The Company
performed the following assessment in relation to the EE1
transaction.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">First</font> &#x2013; EE1's Amended and
Restated Operating Agreement (<font style="font-style: italic">see</font> Exhibit 10.19) provides that there
are two classes of units, Class A voting and Class B non-voting.
The Company is the sole owner of the Class A Units and, as such,
has the right to appoint the manager of the entity (which is the
Company) and to control its operations subject to the terms of the
Amended and Restated Operating Agreement. However, the Company also
reviewed more closely the Amended and Restated Operating Agreement
regarding control language and specifics. In evaluating the Amended
and Restated Operating Agreement to determine if there is an impact
to the Company&#x2019;s position of Control over EE1, the Company
reviewed FASB ASU No. 2015-02 "<font style="font-style: italic">Consolidation</font>" (Topic 810), and in
particular, Sections 810-10-25-2 through 810-10-25-13 where the
effect of noncontrolling rights on consolidation is discussed.
After review of the Membership Interest Exchange Agreement
(<font style="font-style: italic">see</font> Exhibit 10.21) and the
Amended and Restated Operating Agreement and the evaluation of the
noncontrolling rights, the Company concluded that all
noncontrolling rights are protective rights and the Company has a
controlling interest in EE1.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Second</font> &#x2013; The Company considered
if the acquisition of EE1 should be treated as a business
combination or an acquisition of assets. As with IM'1 discussed
above, the Company&#x2019;s acquisition of a controlling interest in
EE1 requires that the transaction be recorded as either a business
combination or an acquisition of assets. In evaluating whether EE1
was a business or group of assets it evaluated the inputs,
processes and outputs in accordance with ASC 805.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Inputs &#x2013;
identify the elements in the acquired group. EE1 was an early stage
business and to date had no employees, no revenue and had not yet
begun operations. There has been some, but minimal early stage
business planning, and the only identifiable inputs were the
agreement with BMG discussed in response to comment 14 above and
the EE1 tradename.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div id="ftr">
<div style="text-align: left; width: 100%; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
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<div id="hdr">
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
<div id="pn" style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Page 12
of <font style="font-family: Times New Roman; font-size: 13px">13</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Processes &#x2013;
assess the capability of the acquired group to produce output. EE1
had not commenced operations and did not have any employees. The
only process that was in place was some early stage planning but
the Company concluded that the processes in place at acquisition
were minimal and not yet consequential.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 144px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Outputs &#x2013; no
outputs had been produced.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="display: table; margin-left: 96px">
<div style="display: table-row">
<div style="display: table-cell; width: 48px"><font style="font-family: Times New Roman; font-size: 13px">&#x2022;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-style: italic">Conclusion</font>: The Company concluded that
EE1 should not be considered a business at the time of acquisition
by the Company as there were minimal inputs, no material processes
and no outputs. As a result the acquisition was treated as an
acquisition of assets and no pro forma financial information was
required.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Recent Sales of Unregistered Securities, page II-2</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; display: table">
<div style="display: table-row">
<div style="text-align: left; display: table-cell; width: 48px">
<font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
32.</font></div>
<div style="text-align: justify; display: table-cell"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
State the value of the shares of common stock issued to EE1
Holdings, LLC and IM'1 Holdings, LLC in January 2017 as
consideration for the purchase of Class A membership interests. See
Item 701(c) of Regulation S-K.</font></div>
</div>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0; Amendment
No. 1 has been revised to include these amounts. See page
II-3.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Undertakings, page II-4</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; text-indent: 0px"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
33.</font><font id="tab2" style="letter-spacing: 12px; color: black">&#xA0;</font><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">Provide
the undertaking required by Item 512(a)(5)(ii) of Regulation
S-K.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response</font>:&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;
We do not believe this undertaking is required as the offering will
be conducted under Rule 430A.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Index to Exhibits, page II-7</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="margin-left: 0px; text-indent: 0px"><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">
34.</font><font id="tab2" style="letter-spacing: 12px; color: black">&#xA0;</font><font style="font-style: italic; font-family: Times New Roman; font-size: 13px">Revise
the caption to exhibit 10.7 to reflect that the termination
agreement dated September 30, 2016 is by and between Siskey
Capital, LLC and Level Beauty Group, Inc.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0; The
requested revision has been made in Amendment No. 1; please see
page II-7.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; font-family: Times New Roman; font-size: 13px">
Exhibits 10.15, 10.20, and 10.21</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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You did not file all attachments to the exhibits. For example,
refer to exhibit A of exhibit 10.15, exhibit B to exhibit 10.20,
and exhibit B to exhibit 10.21. Unlike Item 601(b)(2) of Regulation
S-K, there is no provision in Item 601(b)(10) of Regulation S-K for
omitting an attachment to an exhibit. Please refile the exhibits in
their entirety with all attachment.</font></div>
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<div style="text-align: left; margin-left: 0px; text-indent: 0px; margin-right: 0px;"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Response:</font>&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;
Exhibits 10.15, 10.20 and 10.21 have been refiled in Amendment No.
1</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Division
of Corporation Finance</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">United
States Securities and Exchange Commission</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">April
28, 2017</font></div>
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<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">We trust the
foregoing sufficiently responds to the staff's
comments.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Sincerely,</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">/s/
Mark S. Elliott</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Mark S.
Elliott</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Chief
Financial Officer</font></div>
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<div style="text-align: left; display: table-cell"><font style="font-family: Times New Roman; font-size: 13px">Brian A. Pearlman,
Esq.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Leslie
Marlow, Esq.</font></div>
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