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3. MARKETABLE SECURITIES AND INVESTMENT OTHER SECURITIES | 12 Months Ended
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Sep. 30, 2020
Marketable Securities [Abstract] |
MARKETABLE SECURITIES AND INVESTMENT OTHER SECURITIES | The Company has, from time to time, entered into contracts where a portion of the consideration provided by the customer in exchange for the Company's services was common stock, options or warrants (an equity position). In these situations, upon invoicing the customer for the stock or other instruments, the Company recorded the receivable as accounts receivable other, and used the value of the stock or other instrument upon invoicing to determine the value. If there is insufficient data to support the valuation of the security directly, the Company will value it, and the underlying revenue, on the estimated fair value of the services provided. Where an accounts receivable other is settled with the receipt of the common stock or other instrument, the common stock or other instrument was classified as an asset on the balance sheet as either an investment marketable security (when the customer is a public entity) or as an investment other security (when the customer is a privately held entity). On December 30, 2017 the Company entered into an Agreement with Isodiol which is a developer of pharmaceutical grade phytochemical compounds and a manufacturer and developer of phytoceutical consumer products. As payment for these services, the Company has received 1,226,435 shares of Isodiol common stock between December 31, 2017 and January 2019. The Company also received 38,095 shares of Isodiol stock upon Isodiol’s acquisition of Kure Corp, giving the Company a total of 1,264,530 shares. At September 30, 2020 and 2019, the Company had 1,042,193 shares valued at $26,472 and $198,538, respectively. In September 2020, the Company purchased a membership interest in Adara Sponsor LLC for $250,000, which along with proceeds from other investors was utilized as an investment in Adara Acquisition Corporation (“Adara”), a newly organized blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination. The Company has the right to purchase an additional $750,000 of membership interest in Adara Sponsor LLC. The investment in Adara is part of a planned initial public offering and Adara intends to list on the NYSE American once completed. The focus of targets to pursue for the business combination are expected to be in the consumer products industry including business in the health and wellness, ecommerce, discretionary spending, information technology sectors and related channels of distribution. The Company has classified this investment as Level 3 for fair value measurement purposes as there are no observable inputs. In valuing the investment, the Company used the value paid, which was the price offered to all third party investors. The table below summarizes the assets valued at fair value as of September 30, 2020:
|  | In Active Markets for Identical Assets and Liabilities (Level 1) |  |  | Significant Other Observable Inputs (Level 2) |  |  | Significant Unobservable Inputs (Level 3) |  |  | Total Fair Value at September 30, 2020 |
Marketable securities |  | $ | 26,472 |  |  |  | - |  |  | $ | - |  |  | $ | 26,472 |
Investment other securities |  |  | - |  |  |  | - |  |  | $ | 250,000 |  |  | $ | 250,000 |
|  | Level 1 |  |  | Level 2 |  |  | Level 3 |  |  | Total |
Balance at September 30, 2018 |  | $ | 1,050,961 |  |  | $ | - |  |  | $ | 1,159,112 |  |  | $ | 2,210,073 |
Receipt of equity investment upon completion of services |  | $ | 470,000 |  |  | $ | - |  |  | $ | - |  |  | $ | 470,000 |
Transfer from AR Other |  | $ | 1,500,000 |  |  | $ | - |  |  | $ | - |  |  | $ | 1,500,000 |
Sale of equities |  | $ | (382,428 | ) |  | $ | - |  |  | $ | - |  |  | $ | (382,428 | )
Change in value of equities, |  | $ | (2,439,995 | ) |  | $ | - |  |  | $ | (559,112 | ) |  | $ | (2,999,107 | )
Balance at September 30, 2019 |  | $ | 198,538 |  |  | $ | - |  |  | $ | 600,000 |  |  | $ | 798,538 |
Change in value of equities |  | $ | (172,066 | ) |  | $ | - |  |  | $ | (600,000 | ) |  | $ | (772,066 | )
Purchase of Investment |  | $ | - |  |  | $ | - |  |  | $ | 250,000 |  |  | $ | 250,000 |
Balance at September 30, 2020 |  | $ | 26,472 |  |  | $ | - |  |  | $ | 250,000 |  |  | $ | 276,472 |

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