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Note 24 - Segment reporting | 3 Months Ended
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Mar. 31, 2013
Segment Reporting Disclosure [Text Block] |
24. | Segment reporting
The Company follows ASC Topic 280 “Segment Reporting”, which requires that companies disclose segment data based on how management makes decisions about allocating resources to segments and evaluating their performance. Reportable operating segments include components of an entity about which separate financial information is available and which operating results are regularly reviewed by the chief operating decision maker (“CODM”) to make decisions about resources to be allocated to the segment and assess each operating segment’s performance.
|  | Internet Ad. |  |  | TV Ad. |  |  | Bank kiosk |  |  | Brand management and sales channel building |  |  | Others |  |  | Inter- segment and reconciling item |  |  | Total |
|  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |
Revenue |  |  | 3,811 |  |  |  | 2,638 |  |  |  | 69 |  |  |  | 531 |  |  |  | - |  |  |  | - |  |  |  | 7,049 |
Cost of sales |  |  | 1,644 |  |  |  | 2,500 |  |  |  | - |  |  |  | 323 |  |  |  | - |  |  |  | - |  |  |  | 4,467 |
Total operating expenses |  |  | 1,583 |  |  |  | 382 |  |  |  | 53 |  |  |  | 244 |  |  |  | 377 | * |  |  | - |  |  |  | 2,639 |
Depreciation and amortization expense included in total operating expenses |  |  | 257 |  |  |  | 12 |  |  |  | 53 |  |  |  | 54 |  |  |  | 42 |  |  |  | - |  |  |  | 418 |
Operating income (loss) |  |  | 584 |  |  |  | (244 | ) |  |  | 16 |  |  |  | (36 | ) |  |  | (377 | ) |  |  | - |  |  |  | (57 | )
Share of losses in equity investment affiliates |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (45 | ) |  |  | (26 | ) |  |  | - |  |  |  | (71 | )
Expenditure for long-term assets |  |  | 6 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 5 |  |  |  | - |  |  |  | 11 |
Net income (loss) |  |  | 665 |  |  |  | (259 | ) |  |  | 16 |  |  |  | (72 | ) |  |  | (361 | ) |  |  | - |  |  |  | (11 | )
Total assets – March 31, 2013 |  |  | 38,079 |  |  |  | 16,437 |  |  |  | 547 |  |  |  | 7,256 |  |  |  | 15,895 |  |  |  | (21,554 | ) |  |  | 56,660 |
*Including approximate US$11,000 share-based compensation expenses. Three Months Ended March 31, 2012 (Unaudited)
|  | Internet Ad. |  |  | TV Ad. |  |  | Bank kiosk |  |  | Brand management and sales channel building |  |  | Others |  |  | Inter- segment and reconciling item |  |  | Total |
|  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |  |  | US$ (‘000) |
Revenue |  |  | 4,345 |  |  |  | 10,369 |  |  |  | 71 |  |  |  | 150 |  |  |  | - |  |  |  | - |  |  |  | 14,935 |
Cost of sales |  |  | 2,092 |  |  |  | 10,344 |  |  |  | 6 |  |  |  | 96 |  |  |  | - |  |  |  | - |  |  |  | 12,538 |
Total operating expenses |  |  | 1,514 |  |  |  | 160 |  |  |  | 52 |  |  |  | 70 |  |  |  | 467 | * |  |  | - |  |  |  | 2,263 |
Depreciation and amortization expense included in total operating expenses |  |  | 258 |  |  |  | 17 |  |  |  | 52 |  |  |  | 54 |  |  |  | 28 |  |  |  | - |  |  |  | 409 |
Operating income (loss) |  |  | 739 |  |  |  | (135 | ) |  |  | 13 |  |  |  | (16 | ) |  |  | (467 | ) |  |  | - |  |  |  | 134 |
Share of losses in equity investment affiliates |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (110 | ) |  |  | (83 | ) |  |  | - |  |  |  | (193 | )
Expenditure for long-term assets |  |  | 9 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 9 |
Net income (loss) |  |  | 432 |  |  |  | (112 | ) |  |  | 13 |  |  |  | (121 | ) |  |  | (503 | ) |  |  | - |  |  |  | (291 | )
Total assets – March 31, 2012 |  |  | 42,061 |  |  |  | 17,206 |  |  |  | 753 |  |  |  | 5,302 |  |  |  | 16,389 |  |  |  | (22,557 | ) |  |  | 59,154 |
*Including approximate US$16,833 share-based compensation expenses.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 + Details
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