XML 81 R12.htm IDEA: XBRL DOCUMENT
v3.2.0.727

Note 7 - Prepayments and Deposit to Suppliers | 6 Months Ended
--- | ---
Jun. 30, 2015
Prepayments And Deposits To Suppliers Disclosure [Abstract] |
Prepayments And Deposits To Suppliers Disclosure [Text Block] |
| 7. | Prepayments and deposit to suppliers
|  | June 30, 2015 |  | December 31, 2014
|  | US$(’000) |  | US$(’000)
|  | (Unaudited) |  |
Deposits to TV advertisement and internet resources providers |  |  | 1,479 |  |  |  | 3,575 |
Prepayments to TV advertisement and internet resources providers |  |  | 5,326 |  |  |  | 4,451 |
Other deposits and prepayments |  |  | 55 |  |  |  | 66 |
|  |  | 6,860 |  |  |  | 8,092 |
In order to provide advertising and marketing services, the Company partners with TV stations or its agents to obtain time slots for resale through broadcast advertisements to advertise brands, business information, products and services of its clients. The Company also purchases internet resources from large internet search engines to attract more internet traffic to its advertising portals and provide value-added services to its clients. Deposits to TV advertisement and internet resources providers are paid as contractual deposits to the Company’s resources and services suppliers. As of June 30, 2015, deposit to suppliers primarily consisted of the contractual deposits of approximately US$0.7 million to two of the Company’s largest internet resources suppliers and the contractual deposits of approximately US$0.8 million for the purchasing of TV advertising time slots. According to the contracts signed between the Company and its suppliers, the Company is normally required to pay the contract amounts in advance. These prepayments will be transferred to cost of sales when the related services are provided. As of June 30, 2015, prepayment to suppliers primarily consisted of approximately US$3.3 million prepayments to the Company’s internet resources suppliers and approximately US$2.0 million prepayment for the purchasing of TV advertising time slots. This US$2.0 million advanced payment was carried forward from previous years and was paid to a TV station which had been partnered with the Company for over five years. In response to the restrictions on TV shopping infomercial implemented by the related government authorities, which resulted in the decrease in the Company’s TV advertisement revenue, the Company discussed with the TV station possible alternatives of applying the balance of the advanced payment, as the amount was unlikely to be refunded to the Company, due to internal administrative policies of the TV station. The TV station and the Company agreed that the unconsumed advanced payment balance can be consumed by any third parties designated by the Company and approved by the TV station, who will broadcast advertisements or other similar TV programs using the balance of available time slots, and the Company will directly collect the amounts from the third parties for the time slots they utilized. In August 2015, the Company collected approximately US$0.40 million of this amount. The Company expects that the remaining advanced payment balance will be fully utilized within 2015.

X
- References No definition available. + Details
Name: | cnet_PrepaymentsAndDepositsToSuppliersDisclosureAbstract
Namespace Prefix: | cnet_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of the various types of prepayments and deposits to suppliers as of the balance sheet date. Presentation is categorized by nature of these prepayments and deposits. + References No definition available. + Details
Name: | cnet_PrepaymentsAndDepositsToSuppliersDisclosureTextBlock
Namespace Prefix: | cnet_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration