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Significant Accounting Policies (Policies) | 6 Months Ended
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Jun. 30, 2019
Accounting Policies [Abstract] |
Basis of Accounting, Policy [Policy Text Block] |
a) | Basis of presentation
The unaudited condensed consolidated interim financial statements are prepared and presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The unaudited condensed consolidated interim financial information as of June 30, 2019 and for the six and three months ended June 30, 2019 and 2018 have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Certain information and footnote disclosures, which are normally included in complete consolidated financial statements prepared in accordance with U.S. GAAP, have been omitted pursuant to those rules and regulations. The unaudited condensed consolidated interim financial information should be read in conjunction with the financial statements and the notes thereto, included in the Company’s Annual Report on Form 10 -K for the year ended December 31, 2018, previously filed with the SEC (the “2018 Form 10 -K”) on April 15, 2019. In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to present a fair statement of the Company’s condensed consolidated financial position as of June 30, 2019, its condensed consolidated results of operations for the six and three months ended June 30, 2019 and 2018, and its condensed consolidated cash flows for the six months ended June 30, 2019 and 2018, as applicable, have been made. The interim results of operations are not necessarily indicative of the operating results for the full fiscal year or any future periods.
Liquidity and Management’s Plan, Policy [Policy Text Block] |
| b) | Liquidity and management’s plan
The Company incurred operating losses and had negative operating cash flows and may continue to incur operating losses and generate negative cash flows as the Company implements its future business plan. The Company’s net loss attributable to stockholders for the six and three months ended June 30, 2019 was approximately US$1.52 million and US$0.38 million, respectively, compared with approximately US$10.07 million and US$9.50 million for the six and three months ended June 30, 2018, respectively. As of June 30, 2019, the Company had cash and cash equivalents of approximately US$1.40 million and net cash used in operating activities during the six months ended June 30, 2019 was approximately US$2.33 million. On August 7, 2019, the Company entered into a Securities Purchase Agreement (the “Securities Purchase Agreement”) with selected investors (the “Investors”) related to the purchase and sale of the Company’s common stock (the “Shares”). The Company has agreed to issue an aggregate of 3,216,860 Shares in consideration for approximately $4.8 million. Each Share was sold to the Investors at $1.4927 per Share. The private placement was conducted pursuant to Section 4 ( 2 ) of the Securities Act of 1933, as amended, and Regulation S promulgated thereunder (the “PIPE transaction”). Although the PIPE transaction has not been closed as of the date hereof, the Company determined it is probable that the PIPE transaction will be closed within the assessment period.
Consolidation, Policy [Policy Text Block] |
| c) | Principles of consolidation
The unaudited condensed consolidated interim financial statements include the accounts of all the subsidiaries and VIEs of the Company. All transactions and balances between the Company and its subsidiaries and VIEs have been eliminated upon consolidation.
Use of Estimates, Policy [Policy Text Block] |
| d) | Use of estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the related disclosure of contingent assets and liabilities at the date of these consolidated financial statements, and the reported amounts of revenue and expenses during the reporting period. The Company continually evaluates these estimates and assumptions based on the most recently available information, historical experience and various other assumptions that the Company believes to be reasonable under the circumstances. Since the use of estimates is an integral component of the financial reporting process, actual results could differ from those estimates.
Foreign Currency Transactions and Translations Policy [Policy Text Block] |
| e) | Foreign currency translation
The exchange rates used to translate amounts in RMB into US$ for the purposes of preparing the condensed consolidated financial statements are as follows:
|  | June 30, 2019 |  | December 31, 2018
Balance sheet items, except for equity accounts |  |  | 6.8747 |  |  |  | 6.8632 |
|  | Six Months Ended June 30,
|  | 2019 |  | 2018
Items in the statements of operations and comprehensive loss, and statements of cash flows |  |  | 6.7808 |  |  |  | 6.3711 |
|  | Three Months Ended June 30,
|  | 2019 |  | 2018
Items in the statements of operations and comprehensive loss |  |  | 6.8137 |  |  |  | 6.3789 |
No representation is made that the RMB amounts could have been, or could be converted into US$ at the above rates.
Fair Value Measurement, Policy [Policy Text Block] |
| f) | Fair value measurement
Liabilities measured at fair value on a recurring basis by level within the fair value hierarchy as of June 30, 2019 and December 31, 2018 are as follows:
|  |  |  | Fair value measurement at reporting date using
|  | As of June 30, 2019 |  | Quoted Prices in Active Markets for Identical Assets/Liabilities (Level 1) |  | Significant Other Observable Inputs (Level 2) |  | Significant Unobservable Inputs (Level 3)
|  | US$(’000) |  | US$(’000) |  | US$(’000) |  | US$(’000)
|  | (Unaudited) |  |  |  |  |  |
Warrant liabilities (Note 17) |  |  | 135 |  |  | - |  |  | - |  |  |  | 135 |
|  |  |  | Fair value measurement at reporting date using
|  | As of December 31, 2018 |  | Quoted Prices in Active Markets for Identical Assets/Liabilities (Level 1) |  | Significant Other Observable Inputs (Level 2) |  | Significant Unobservable Inputs (Level 3)
|  | US$(’000) |  | US$(’000) |  | US$(’000) |  | US$(’000)
Warrant liabilities (Note 17) |  |  | 606 |  |  | - |  |  | - |  |  |  | 606 |
Revenue from Contract with Customer [Policy Text Block] |
| g) | Revenue recognition
All of the Company’s revenues are generated from the PRC. The following tables present the Company’s revenues disaggregated by products and services and timing of revenue recognition:
|  | Six Months Ended June 30, |  | Three Months Ended June 30,
|  | 2019 |  | 2018 |  | 2019 |  | 2018
|  | US$(’000) |  | US$(’000) |  | US$(’000) |  | US$(’000)
|  | (Unaudited) |  | (Unaudited) |  | (Unaudited) |  | (Unaudited)
Internet advertising and data service |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
--distribution of the right to use search engine marketing service |  |  | 18,580 |  |  |  | 25,848 |  |  |  | 11,855 |  |  |  | 19,405 |
--online advertising placements |  |  | 5,406 |  |  |  | 4,551 |  |  |  | 3,575 |  |  |  | 2,954 |
--sales of effective sales lead information |  |  | 29 |  |  |  | 283 |  |  |  | 23 |  |  |  | 161 |
TV advertising service |  |  | - |  |  |  | 91 |  |  |  | - |  |  |  | - |
Others |  |  | 5 |  |  |  | 7 |  |  |  | - |  |  |  | - |
Total revenues |  | $ | 24,020 |  |  | $ | 30,780 |  |  | $ | 15,453 |  |  | $ | 22,520 |
|  | Six Months Ended June 30, |  | Three Months Ended June 30,
|  | 2019 |  | 2018 |  | 2019 |  | 2018
|  | US$(’000) |  | US$(’000) |  | US$(’000) |  | US$(’000)
|  | (Unaudited) |  | (Unaudited) |  | (Unaudited) |  | (Unaudited)
Revenue recognized over time |  |  | 23,991 |  |  |  | 30,497 |  |  |  | 15,430 |  |  |  | 22,359 |
Revenue recognized at a point in time |  |  | 29 |  |  |  | 283 |  |  |  | 23 |  |  |  | 161 |
Total revenues |  | $ | 24,020 |  |  | $ | 30,780 |  |  | $ | 15,453 |  |  | $ | 22,520 |
Contract costs For the six and three months ended June 30, 2019 and 2018, the Company did not have any significant incremental costs of obtaining contracts with customers incurred and/or costs incurred in fulfilling contracts with customers, that shall be recognized as an asset and amortized to expenses in a pattern that matches the timing of the revenue recognition of the related contract. Contract liabilities The table below summarized the movement of the Company’s contract liabilities for the six months ended June 30, 2019:
|  | Contract liabilities
|  | US$(’000)
Balance as of January 1, 2019 |  |  | 1,061 |
Exchange translation adjustment |  |  | (2 | )
Revenue recognized from beginning contract liability balances |  |  | (619 | )
Advances received from customers related to unsatisfied performance obligations |  |  | 2,381 |
Balance as of June 30, 2019 (Unaudited) |  |  | 2,821 |
Including: |  |  |  |
--advance from customers |  |  | 2,768 |
--advance from a customer, related |  |  | 53 |
Total contract liabilities as of June 30, 2019 (Unaudited) |  |  | 2,821 |
Advance from customers related to unsatisfied performance obligations are generally refundable. Refund of advance from cu stomers were insignifi cant for the six and three months ended June 30, 2019 and 2018. For the six and three months ended June 30, 2019 and 2018, there is no revenue recognized from performance obligations that were satisfied in prior periods. Transaction price allocated to remaining performance obligation The Company has elected to apply the practical expedient in paragraph ASC Topic 606 - 10 - 50 - 14 and did not disclose the information related to transaction price allocated to the performance obligations that are unsatisfied or partially unsatisfied as of June 30, 2019, because all performance obligations of the Company’s contracts with customers have an original expected duration of one year or less.
Advertising Cost [Policy Text Block] |
h) | Advertising expenses
Advertising costs for the Company’s own brand building are expensed when incurred and are included in “sales and marketing expenses” in the statements of operations and comprehensive loss. No advertising expenses for the Company’s own brand building was incurred for the six or three months ended June 30, 2019. For the six and three months ended June 30, 2018, advertising expenses for the Company’s own brand building were approximately US$0.41 million and US$0.02 million, respectively.
Research and Development Expense, Policy [Policy Text Block] |
| i) | Research and development expenses
The Company accounts for expenses for the enhancement, maintenance and technical support to the Company’s Internet platforms and intellectual properties that are used in its daily operations in research and development expenses. Research and development costs are charged to expense when incurred. Expenses for research and development for the six months ended June 30, 2019 and 2018 were approximately US$0.36 million and US$0.46 million, respectively. Expenses for research and development for the three months ended June 30, 2019 and 2018 were approximately US$0.16 million and US$0.24 million, respectively.
Lessee, Leases [Policy Text Block] |
| j) | Lease
On January 1, 2019, the Company adopted ASC Topic 842, “Lease”, applying the optional transition method in accordance with ASU No. 2018 - 11, which permitted the Company to change its date of initial application to the beginning of the period of adoption of ASC Topic 842 (i.e. January 1, 2019) and recognize the effects of applying ASC Topic 842 as a cumulative-effect adjustment to retained earnings as of January 1, 2019, and remain applying ASC Topic 840 in the comparative periods. The adoption of ASC Topic 842 didn’t result in a material adjustment to the Company’s accumulated deficit as of January 1, 2019. The Company leases two offices in the PRC from unrelated third parties during its normal course of business, of which one office is used as the Company’s principle executive office in Beijing, the other is used as the Company’s office in Hubei. Other than these, the Company does not have any other contract that is or contains a lease under ASC Topic 842. The Company’s lease contracts do not contain any option for the Company to extend or terminate the lease, and do not contain the option for the Company to purchase the underlying assets. Based on the noncancelable lease period in the contract, the Company considers contract-based, asset-based, market-based and entity-based factors to determine the term over which it is reasonably certain to extend the lease, and then determine the lease term of each contract, which is 2 - 3 years. The Company’s lease contracts only contain fixed lease payments and do not contain any residual value guarantee. The lease payments of the Company’s Beijing office are required to be paid on a quarterly basis, and the lease payments of its Hubei office are required to be paid on an annual basis. The Company’s office lease contracts do not contain any nonlease component and are classified as operating leases in accordance with ASC Topic 842 - 10 - 25 - 3. As the implicit rates of the Company leases cannot be readily determined, in accordance with ASC Topic 842 - 20 - 30 - 3, the Company uses its incremental borrowing rate as the discount rate to determine the present value of the lease payments for each lease contract. The discount rate used by the Company is 6%, which is determined based on the interest rate commonly used by the commercial banks in the PRC for the 1 - 5 years long-term loan lent to business entities on a collateralized basis. The Company’s lease agreement of its previous executive office in Beijing expired on March 31, 2019. In mid- August 2019, the Company relocated to a new Beijing office leased from another unrelated third party. From April 1, 2019 through the date of the relocation, the Company continued staying in its previous executive office in Beijing on a separately negotiated fixed daily rate as agreed by the Company and the lessor. Because the duration of this lease was less than twelve months, it met the definition of a short-term lease under ASC 842. As a result, in accordance with ASC 842 - 20 - 25 - 2, as an accounting policy, the Company elected not to apply the recognition requirements in this Subtopic (i.e. not to recognize right-of-use asset and related lease liability) to this short-term lease. Instead, the Company recognized the lease payments of this short-term lease in its consolidated statements of operations and comprehensive loss on a straight-line basis over the lease term. For the three months ended June 30, 2019, short-term lease cost recognized under ASC 842 - 20 - 25 - 2 was approximately US$0.13 million. As of June 30, 2019, unpaid lease payments related to this short-term lease was approximately US$0.12 million. As of June 30, 2019, operating lease right-of-use assets recognized by the Company was approximately US$17 thousand, operating lease liabilities recognized was approximately US$10 thousand, which was included in the Company’s other current liabilities. For the six and three months ended June 30, 2019, total operating lease cost recognized under ASC Topic 842 was approximately US$88 thousand and US$3 thousand, respectively. For the six and three months ended June 30, 2018, operating lease cost recognized under ASC Topic 840 was approximately US$0.18 million and US$0.09 million, respectively. As of June 30, 2019, the Company’s total undiscounted lease payments of approximately US$10 thousand approximate its total operating lease liabilities recognized due to their short maturities. The Company’s lease payments as of June 30, 2019 will mature for the year ending December 31, 2020. Supplemental information related to operating leases :
Operating cash flows used for operating leases (in thousands of U.S. dollars) |  |  | 93 |
Right-of-use assets obtained in exchange for new lease liabilities (in thousands of U.S. dollars) |  |  | 10 |
Weighted-average remaining lease term (years) |  |  | 1.71 |
Weighted-average discount rate |  |  | 6 | %
New Accounting Pronouncements, Policy [Policy Text Block] |
| k) | Impact of recently issued accounting pronouncements
In June 2016, the FASB issued ASU No. 2016 - 13, “Financial Instruments-Credit Losses (Topic 326 ): Measurement of Credit Losses on Financial Instruments”. The amendments in this ASU require the measurement and recognition of expected credit losses for financial assets held at amortized cost. The amendments in this ASU replace the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. In November 2018, the FASB issued ASU No. 2018 - 19, “Codification Improvements to Topic 326, Financial Instruments-Credit Losses”, which among other things, clarifies that receivables arising from operating leases are not within the scope of Subtopic 326 - 20. Instead, impairment of receivables arising from operating leases should be accounted for in accordance with Topic 842, Leases. For public entities, the amendments in these ASUs are effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. The Company is currently evaluating the impact on its consolidated financial position and results of operations upon adopting these amendments. In August 2018, the FASB issued ASU No. 2018 - 13, “Fair Value Measurement (Topic 820 ): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement”. The amendments in this ASU eliminate, add and modify certain disclosure requirements for fair value measurements. The amendments in this ASU, among other things, require public companies to disclose the range and weighted average used to develop significant unobservable inputs for Level 3 fair value measurements. The amendments in this ASU are effective for all entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019, and entities are permitted to early adopt either the entire standard or only the provisions that eliminate or modify the requirements. The Company does not expect the adoption of these amendments to have a material impact on its consolidated financial position and results of operations.

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