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SEGMENT INFORMATION | 3 Months Ended
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Mar. 31, 2025
SEGMENT INFORMATION |
SEGMENT INFORMATION | NOTE 4 – SEGMENT INFORMATION The Company manages its operations under two segments for the purpose of assessing performance and making operating decisions – Business to Business (“B2B”) and Business to Consumer (“B2C)”. The Company’s Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer (CEO). The CODM allocates resources and evaluates the performance of the Company using information about combined net income from operations. All significant operating decisions are based upon an analysis of the Company as two operating segments, which are the same as its reporting segments. We operate in two business segments: B2B and B2C. We organize our business segments based on the nature of products and services offered, and the economic characteristics of each segment. Following is a brief description of the activities of our business segments. B2B Our B2B segment includes the results of operations of Eastern Standard, RevenueZen, DDS Rank, SEO Butler, Contentellect, and DealPipe. These entities share similar characteristics such as customers being businesses, and being primarily service-related revenue. B2C Our B2C segment includes the results of operations of Proofread Anywhere, Mighty Deals, and Vital Reaction. These entities share characteristics such as the end customers being individual consumers, and sales being more focused on product sales, including digital sales. Selected Financial Data by Business Segment Net sales and operating profit of the Company’s business segments exclude intersegment sales, cost of sales and profit as these activities are eliminated in consolidation and thus are not included in management’s evaluation of performance of each segment. Our Chief Executive Officer (CEO) serves as our Chief Operating Decision Maker (CODM) and is responsible for reviewing segment performance and making decisions regarding resource allocation. Our CODM evaluates each segment’s performance based on metrics such as net sales, operating profit, and other key financial indicators, guiding strategic decisions to align with company-wide goals. Business segment operating profit includes the Company’s share of earnings or losses from equity method investees as the operating activities of the equity method investees are closely aligned with the operations of its business segments. Summary Operating Results Sales, cost of sales and operating profit for each of our business segments were as follows (in millions):
|  | For the Three Months Ended March 31, 2025 |
|  | B2B |  |  | B2C |  |  | CORPORATE |  |  | Total |
Revenue, services |  | $ | 1,693,914 |  |  | $ | 102,681 |  |  | $ | - |  |  | $ | 1,796,595 |
Revenue, product sales |  |  | - |  |  |  | 1,015,348 |  |  |  | - |  |  |  | 1,015,348 |
Total Revenue |  |  | 1,693,914 |  |  |  | 1,118,029 |  |  |  | - |  |  |  | 2,811,943 |
Cost of revenue, services |  |  | 982,352 |  |  |  | 34,508 |  |  |  | - |  |  |  | 1,016,860 |
Cost of revenue, product sales |  |  | - |  |  |  | 87,963 |  |  |  | - |  |  |  | 87,963 |
Total cost of revenue |  |  | 982,352 |  |  |  | 122,471 |  |  |  | - |  |  |  | 1,104,823 |
Gross profit |  |  | 711,562 |  |  |  | 995,558 |  |  |  | - |  |  |  | 1,707,120 |
Operating expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Selling, general and administrative |  |  | 746,481 |  |  |  | 757,102 |  |  |  | 717,763 |  |  |  | 2,221,346 |
Professional fees |  |  | 15,626 |  |  |  | 10,298 |  |  |  | 211,981 |  |  |  | 237,905 |
Acquisition costs |  |  | - |  |  |  | - |  |  |  | 33,410 |  |  |  | 33,410 |
Total operating expenses |  |  | 762,107 |  |  |  | 767,400 |  |  |  | 963,154 |  |  |  | 2,492,661 |
Income (loss) from operations |  | $ | (50,545 | ) |  | $ | 228,158 |  |  | $ | (963,154 | ) |  | $ | (785,541 | )
|  | For the Three Months Ended March 31, 2024 |
|  | B2B |  |  | B2C |  |  | CORPORATE |  |  | Total |
Revenue, services |  | $ | 678,122 |  |  | $ | 45,429 |  |  | $ | - |  |  | $ | 723,551 |
Revenue, product sales |  |  | - |  |  |  | 863,351 |  |  |  | - |  |  |  | 863,351 |
Total Revenue |  |  | 678,122 |  |  |  | 908,780 |  |  |  | - |  |  |  | 1,586,902 |
Cost of revenue, services |  |  | 360,930 |  |  |  | 5,776 |  |  |  | - |  |  |  | 366,706 |
Cost of revenue, product sales |  |  | - |  |  |  | 215,860 |  |  |  | - |  |  |  | 215,860 |
Total cost of revenue |  |  | 360,930 |  |  |  | 221,636 |  |  |  | - |  |  |  | 582,566 |
Gross profit |  |  | 317,192 |  |  |  | 687,144 |  |  |  | - |  |  |  | 1,004,336 |
Operating expenses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Selling, general and administrative |  |  | 178,040 |  |  |  | 520,077 |  |  |  | 487,067 |  |  |  | 1,185,184 |
Professional fees |  |  | 11,927 |  |  |  | 13,308 |  |  |  | 154,955 |  |  |  | 180,190 |
Acquisition costs |  |  | - |  |  |  | - |  |  |  | 94,341 |  |  |  | 94,341 |
Total operating expenses |  |  | 189,967 |  |  |  | 533,385 |  |  |  | 736,363 |  |  |  | 1,459,715 |
Loss from operations |  | $ | 127,225 |  |  | $ | 153,759 |  |  | $ | (736,363 | ) |  | $ | (455,379 | )
Included within Selling, general and administrative is intangible asset amortization expense of $301,112 for the B2B segment and $0 for the B2C segment for the three months ended March 31, 2025. Intangible asset amortization expense of $70,858 for the B2B segment and $54,361 for the B2C segment was included for the three months ended March 31, 2024. Unallocated Items Business segment operating profit excludes the other items not considered part of management’s evaluation of segment operating performance such as a portion of management and administration costs, legal fees and settlements, stock-based compensation expense, significant asset impairments, gains or losses from divestitures, intangible asset amortization expense, and other miscellaneous corporate activities. Excluded items are included in the reconciling item “Corporate” between operating profit from our business segments and our consolidated operating profit. Assets Total assets for each of our business segments were as follows:
|  | As of March 31, 2025 |  |  | As of December 31, 2024 |
B2B |  | $ | 6,345,492 |  |  | $ | 6,495,983 |
B2C |  |  | 2,177,646 |  |  |  | 2,097,863 |
Total business segment assets |  |  | 8,523,138 |  |  |  | 8,593,846 |
Corporate assets |  |  | 923,508 |  |  |  | 998,851 |
Total Assets |  | $ | 9,446,646 |  |  | $ | 9,592,697 |
Corporate assets primarily include cash and cash equivalents, and investments in unconsolidated joint ventures. During the three months ended March 31, 2025, the Company incurred no reportable capital expenditures or additions to goodwill related to its segments.

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- Definition The entire disclosure for reporting segments including data and tables. 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