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Goodwill and Other Intangible Assets, Net

12 Months Ended

Dec. 31, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Other Intangible Assets, Net

NOTE 8 – GOODWILL AND OTHER INTANGIBLE ASSETS, NET

The Company’s intangible assets include a trademark with an indefinite useful life as well as franchise agreements and a non-compete agreement, which are amortized over useful lives of thirteen years and five years, respectively.

A summary of the intangible assets is presented below:

Intangible Assets	Trademark		Franchise Agreements			Non-Compete Agreement			Total
Intangible assets, net at December 31, 2015	$	2,524,000	$	1,262,039		$	27,455		$	3,813,494
Amortization expense		-		(104,835	)		(6,010	)		(110,845	)
Intangible assets, net at December 31, 2016		2,524,000		1,157,204			21,445			3,702,649
Amortization expense		-		(104,550	)		(5,994	)		(110,544	)
Impairment of intangible assets		-		(410,225	)		-			(410,225	)
Intangible assets, net at December 31, 2017	$	2,524,000	$	642,429		$	15,451		$	3,181,880

Weighted average remaining amortization period at December 31, 2017 (in years)				10.1			2.6

Amortization expense related to intangible assets was $110,544 and $110,845 for the years ended December 31, 2017 and 2016, respectively.

The Company sustained operating and cash flow losses from inception which formed a basis for performing an impairment test of its Intangible Assets. The Company performed a recoverability test on the franchise agreements that failed the test based on its projected future undiscounted cash flows generated through the asset’s use and eventual disposal. We measured and recorded an impairment charge based on a measurement of fair value of those assets using an income approach. The key assumptions used in the estimates of projected cash flows utilized in both the test and measurement steps of the impairment analysis were projected revenues and royalty payments. These forecasts were based on actual revenues and take into account recent developments as well as the Company’s plans and intentions. Based upon the results of the undiscounted cash flow analysis, the Company recorded an impairment charge on the franchise agreements of $410,225 during the year ended December 31, 2017.

The estimated future amortization expense is as follows:

For the Year Ended December 31,	Franchise Agreements		Non-Compete Agreement		Total
2018	$	63,806	$	5,993	$	69,799
2019		63,806		5,993		69,799
2020		63,981		3,465		67,446
2021		63,806		-		63,806
2022		63,806		-		63,806
Thereafter		323,224		-		323,224
	$	642,429	$	15,451	$	657,880

During the fourth quarter of 2017, the Company performed the annual assessment and determined that goodwill was impaired, and recorded impairment of goodwill of $2,521,468. The impairment charges resulted from decrease in the Company’s estimated undiscounted cash flows from the expected future operations of the assets. These estimates considered factors such as expected future operating income, operating trends and prospects, as well as the effects of demand, competition and other factors.