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EVENTS DURING THE REPORTED PERIOD
 6 Months Ended
Jun. 30, 2012
EVENTS DURING THE REPORTED PERIOD [Abstract]  
EVENTS DURING THE REPORTED PERIOD
NOTE 3
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EVENTS DURING THE REPORTED PERIOD

On March 12, 2012, the Company granted to Company's employees options to purchase 17,500 shares of the company's Common Stock at an exercise price of US$6.25 per share. All options were granted in accordance with and subject to the terms of the Company's 2010 incentive Compensation Plan.

The fair value of options granted was estimated at the dates of grant using the Black-Scholes option pricing model. The following are the data and assumptions used:

Dividend yield (%)
     0  
Expected volatility (%) (*)
     50  
Risk free interest rate (%)
     2  
Expected term of options (years) (**)
     6  
Exercise price (US dollars)
     6.25  
Share price (US dollars) (***)
     6.25  
Fair value (US dollars)
     3.08  

 
(*)
Due to the fact that there is no public market for the Company's common stock, the expected volatility is based on the historic volatility of public companies which operate in the same industry sector.

 
(**)
Due to the fact that the Company does not have historical exercise data, the expected term was determined based on the "simplified method" in accordance with Staff Accounting Bulletin No. 110.

 
(***)
The fair value of the share was based on the most recent share prices, as applicable to each grant.

The total non-cash compensation is approximately US$ 50,000.