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RELATED PARTIES (Details) | 6 Months Ended | 12 Months Ended |  | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Jun. 30, 2012 USD ($) | Dec. 31, 2011 USD ($) | Dec. 31, 2010 USD ($) | Dec. 31, 2009 USD ($) | Dec. 31, 2010 Minimum [Member] USD ($) | Dec. 31, 2010 Maximum [Member] USD ($) | Dec. 31, 2010 December Offering [Member] Minimum [Member] USD ($) | Dec. 31, 2010 December Offering [Member] Maximum [Member] USD ($) | Jun. 30, 2012 Avner Gal [Member] USD ($) | Jun. 30, 2012 Avner Gal [Member] ILS | Dec. 31, 2011 Avner Gal [Member] USD ($) | Jun. 30, 2012 David Malka [Member] USD ($) | Jun. 30, 2012 David Malka [Member] ILS | Dec. 31, 2011 David Malka [Member] USD ($) | Jun. 30, 2012 Zicon Ltd. [Member] | Dec. 31, 2010 Zicon Ltd. [Member] USD ($) | Dec. 31, 2009 Zicon Ltd. [Member] USD ($) | Dec. 31, 2008 Zicon Ltd. [Member] USD ($)
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Ownership percentage |  |  |  |  |  |  |  |  | 7.80% | 7.80% |  | 3.50% | 3.50% |  | 6.83% |  |  |
Amount of related party transaction |  |  |  |  |  |  |  |  | $ 122,355 | 480,000 |  | $ 61,177 | 240,000 |  |  | $ 20,000 | $ 20,000 | $ 20,000
Maximum options granted as a percent of shares outstanding |  |  |  |  |  |  |  |  | 5.00% | 5.00% |  | 1.50% | 1.50% |  |  |  |  |
Options granted during period | 17,500 |  | 4,273 | 2,984 |  |  |  |  | 264,778 | 264,778 |  | 79,434 | 79,434 |  |  |  |  |
Exercise price | $ 6.25 | $ 6.25 |  | $ 5.52 | $ 6.02 | $ 6.25 |  |  | $ 6.25 |  |  | $ 6.25 |  |  |  |  |  |
Non-cash compensation expense |  |  |  |  |  |  |  |  | 145,412 |  | 290,824 | 436,242 |  | 87,248 |  |  |  |
The Offering: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Shares issued in offering |  |  |  |  |  |  | 560,000 | 2,000,000 |  |  |  |  |  |  |  |  |  |
Amount of offering |  |  |  |  |  |  | $ 3,500,000 | $ 12,500,000 |  |  |  |  |  |  |  |  |  |

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