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LOSS PER SHARE (Tables) | 6 Months Ended
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Jun. 30, 2012
LOSS PER SHARE [Abstract] |
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share |
|  | US dollars |
|  | Six month period ended June 30, |  |  | Three month period ended June 30, |  |  | Year ended December 31, |
|  | 2012 |  |  | 2011 |  |  | 2012 |  |  | 2011 |  |  | 2011 |  |  | 2010 |  |  | 2009 |
|  | (unaudited) |  |  | (unaudited) |  |  |  |
Loss for the period |  |  | 1,372,411 |  |  |  | 1,056,921 |  |  |  | 737,458 |  |  |  | 516,657 |  |  |  | 2,364,339 |  |  |  | 2,788,446 |  |  |  | 1,202,296 |
|  | Number of shares |
|  | Six month period ended June 30, |  |  | Three month period ended June 30, |  |  | Year ended December 31, |
|  | 2012 |  |  | 2011 |  |  | 2012 |  |  | 2011 |  |  | 2011 |  |  | 2010 |  |  | 2009 |
|  | (unaudited) |  |  | (unaudited) |  |  |  |
Weighted average number of shares used in the computation of basic and diluted earnings per share |  |  | 5,295,543 |  |  |  | 4,922,582 |  |  |  | 5,295,543 |  |  |  | 4,989,720 |  |  |  | 5,091,330 |  |  |  | 4,034,706 |  |  |  | 3,995,805 |
Total weighted average number of ordinary shares related to outstanding options and warrants excluded from the calculations of diluted loss per share (*) |  |  | 600,232 |  |  |  | 555,764 |  |  |  | 600,232 |  |  |  | 555,764 |  |  |  | 582,732 |  |  |  | 511,648 |  |  |  | 109,197 |
| (*) | All stock issuable upon the exercise of all outstanding stock options and warrants and conversion of convertible notes (with respect to fiscal year 2010 calculation of EPS) have been excluded from the calculation of the diluted net loss per share for all the reported periods, since the effect of the shares issuable with respect of these instruments was anti-dilutive.

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- Definition Tabular disclosure of securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) in the future that were not included in the computation of diluted EPS because to do so would increase EPS amounts or decrease loss per share amounts for the period presented, by antidilutive securities. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 128 -Paragraph 40 -Subparagraph c -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257 + Details
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