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SHARE CAPITAL (Tables)
6 Months Ended
Jun. 30, 2012
SHARE CAPITAL [Abstract]  
Schedule of Stock Grants Activity
   
Number
   
Weighted average exercise price (US$)
 
Six month period ended June 30, 2012 (unaudited)
           
Balance outstanding at beginning of period
    454,354       5.44  
Granted
    17,500       6.25  
Exercised
    -       -  
Forfeited
    -       -  
Balance outstanding at end of the period
    471,854       5.47  
Balance exercisable at the end of the period
    113,342       2.99  

   
Number
   
Weighted average exercise price (US$)
 
Year ended December 31, 2011
           
Balance outstanding at beginning of year
    428,367       5.37  
Granted (*)
    29,315       6.25  
Exercised
    -       -  
Forfeited
    (3,328 )     3.84  
Balance outstanding at end of the year
    454,354       5.44  
Balance exercisable at the end of the year
    110,142       2.9  

 
(*)
Represents the additional number of options, as of the date indicated, that was required to be issued to Messrs. Gal and Malka following the completion of the Offering, the number of which was finalized in August 2011 upon the completion of the Offering. See Note 16 for a discussion regarding the total number of options to be issued to related parties in connection with the Offering.
   
Number
   
Weighted average exercise price (US$)
 
Year ended December 31, 2010
           
Balance outstanding at beginning of year
    109,197       2.81  
Granted (*)
    314,897       6.25  
Granted
    4,273       6.02  
Exercised
    -       -  
Forfeited
    -       -  
Balance outstanding at end of the year
    428,367       5.37  
Balance exercisable at the end of the year
    109,197       2.81  

 
(*)
Represents the additional number of options, as of the date indicated, that was required to be issued to Messrs. Gal and Malka following the completion of the Offering, the number of which was finalized in August 2011 upon the completion of the Offering. See Note 16 for a discussion regarding the total number of options to be issued to related parties in connection with the Offering.
   
Number
   
Weighted average exercise price (US$)
 
Year ended December 31, 2009
           
Balance outstanding at beginning of year
    106,213       2.73  
Granted
    2,984       5.52  
Exercised
    -       -  
Forfeited
    -       -  
Balance outstanding at end of the year
    109,197       2.81  
Balance exercisable at the end of the year
    106,213       2.73  
Schedule of Stock Grants, by Exercise Price Range
(Unaudited)
 
Exercise
prices
 
Outstanding at June 30, 2012
   
Weighted average remaining contractual life years
   
Weighted average exercise price
   
Exercisable at June 30, 2012
   
Weighted average exercise price
 
US$
                             
1.72
    46,004       5.1       1.72       46,004       1.72  
3.27
    30,966       3.4       3.27       30,966       3.27  
3.48
    4,486       3.4       3.48       4,486       3.48  
3.63
    4,849       5.1       3.63       4,849       3.63  
3.84
    16,580       4.5       3.84       16,580       3.84  
5.52
    2,984       7.1       5.52       2,984       5.52  
6.02
    4,273       4.6       6.02       4,273       6.02  
6.25
    344,212 (*)     8.5       -       -       -  
6.25
    17,500       8.5       6.25       3,200       6.25  
      471,854                       113,342          

 
(*)
Represents the additional number of options, as of the date indicated, to be issued to Messrs. Gal and Malka following the completion of the Offering, the number of which was finalized in August 2011 upon the completion of the Offering. See Note 16 for a discussion regarding the total number of options to be issued in connection with the Offering.
Exercise
prices
 
Outstanding at December 31, 2011
   
Weighted average remaining contractual life years
   
Weighted average exercise price
   
Exercisable at December 31, 2011
   
Weighted average exercise price
 
US$
                             
1.72
    46,004       5.6       1.72       46,004       1.72  
3.27
    30,966       3.9       3.27       30,966       3.27  
3.48
    4,486       3.9       3.48       4,486       3.48  
3.63
    4,849       5.6       3.63       4,849       3.63  
3.84
    16,580       5.0       3.84       16,580       3.84  
5.52
    2,984       7.6       5.52       2,984       5.52  
6.02
    4,273       5.1       6.02       4,273       6.02  
6.25
    344,212 (*)     9.0       -       -       -  
      454,354                       110,142          

 
(*)
Represents the additional number of options, as of the date indicated, to be issued to Messrs. Gal and Malka following the completion of the Offering, the number of which was finalized in August 2011 upon the completion of the Offering. See Note 16 for a discussion regarding the total number of options to be issued in connection with the Offering.
Exercise
prices
 
Outstanding at December 31, 2010
   
Weighted average remaining contractual life years
   
Weighted average exercise price
   
Exercisable at December 31, 2010
   
Weighted average exercise price
 
US$
                             
1.72
    46,004       6.6       1.72       46,004       1.72  
3.27
    30,966       4.9       3.27       30,966       3.27  
3.48
    4,486       4.9       3.48       4,486       3.48  
3.63
    4,849       6.6       3.63       4,849       3.63  
3.84
    19,908       6.0       3.84       19,908       3.84  
5.52
    2,984       8.6       5.52       1,493       5.52  
6.02
    4,273       6.12       6.02       1,491       6.02  
6.25
    314,897 (*)     10.0       -       -       -  
      428,367                       109,197          

 
(*)
Represents the additional number of options, as of the date indicated, to be issued to Messrs. Gal and Malka following the completion of the Offering, the number of which was finalized in August 2011 upon the completion of the Offering. See Note 16 for a discussion regarding the total number of options to be issued in connection with the Offering.
Schedule of Assumptions Used to Value Options
      1-6/2012       2011       2010       2009  
Dividend yield (%)
    0       0       0       0  
Expected volatility (%) (*)
    50       50       50       50  
Risk free interest rate (%)
    2       2       2       2  
Expected term of options (years) (**)
    3-6       5-6       5-6       5-6  
Exercise price (US dollars)
    6.25       6.25       6.02/6.25       5.52  
Share price (US dollars) (***)
    6.25       6.25       6.02/6.25       5.52  
Fair value (US dollars)
    3.08       3.08       2.81/3.08       1.42  
 
(*)
Due to the fact that the Company was a nonpublic entity until November 2011, the expected volatility was based on the historic volatility of public companies which operate in the same industry sector.
 
(**)
Due to the fact that the Company does not have sufficient historical exercise data, the expected term was determined based on the "simplified method" in accordance with Staff Accounting Bulletin No. 110.
 
(***)
The fair value of the share was based on the most recent share prices, as applicable to each grant.