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INCOME TAX (Tables)
6 Months Ended
Jun. 30, 2012
INCOME TAX [Abstract]  
Reconciliation of Statutory Tax Rate to the Effective Income Tax Rate
   
US dollars
 
   
Six month period ended June 30,
   
Three month period ended June 30,
   
Year ended
December 31,
 
   
2012
   
2011
   
2012
   
2011
   
2011
   
2010
   
2009
 
   
(unaudited)
   
(unaudited)
       
Pretax loss
    (1,372,411 )     (1,056,921 )     (737,458 )     (516,657 )     (2,364,339 )     (2,788,446 )     (1,202,296 )
Federal tax rate
    35 %     35 %     35 %     35 %     35 %     35 %     35 %
Income tax benefit computed at the ordinary tax rate
    (480,344 )     (369,922 )     (258,110 )     (180,830 )     (827,519 )     (975,956 )     (420,804 )
Non-deductible expenses
    2,306       2,483       1,153       1,241       4,885       4,688       4,463  
Stock-based compensation
    69,033       66,274       35,952       33,081       132,325       5,101       4,260  
Stock-based interest compensation to holders of convertible notes
    -       -       -       -       -       425,229       -  
Tax in respect of differences in corporate tax rates
    137,241       105,692       73,746       51,666       236,434       278,844       252,483  
Losses and timing differences in respect of which no deferred taxes were generated
    271,764       195,473       147,259       94,842       453,875       262,094       159,598  
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Schedule of Deferred Taxes
   
US dollars
 
   
June 30,
   
December 31,
 
   
2012
   
2011
   
2011
   
2010
   
2009
 
   
(unaudited)
       
Composition of deferred tax assets:
                             
Provision for employee-related obligation
    44,862       39,183       42,137       36,568       37,561  
Non-capital loss carry forwards
    3,184,220       2,551,746       2,890,426       2,393,919       1,768,416  
Valuation allowance
    (3,229,082 )     (2,590,929 )     (2,932,563 )     (2,430,487 )     (1,805,977 )
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