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LOSS PER SHARE (Tables)

6 Months Ended

Jun. 30, 2012

LOSS PER SHARE [Abstract]

Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share

		US dollars
		Six month period ended June 30,								Three month period ended June 30,								Year ended December 31,
		2012				2011				2012				2011				2011				2010				2009
		(unaudited)								(unaudited)
Loss for the period			1,372,411				1,056,921				737,458				516,657				2,364,339				2,788,446				1,202,296

		Number of shares
		Six month period ended June 30,								Three month period ended June 30,								Year ended December 31,
		2012				2011				2012				2011				2011				2010				2009
		(unaudited)								(unaudited)
Weighted average number of shares used in the computation of basic and diluted earnings per share			5,295,543				4,922,582				5,295,543				4,989,720				5,091,330				4,034,706				3,995,805
Total weighted average number of ordinary shares related to outstanding options and warrants excluded from the calculations of diluted loss per share (*)			600,232				555,764				600,232				555,764				582,732				511,648				109,197

(*) All stock issuable upon the exercise of all outstanding stock options and warrants and conversion of convertible notes (with respect to fiscal year 2010 calculation of EPS) have been excluded from the calculation of the diluted net loss per share for all the reported periods, since the effect of the shares issuable with respect of these instruments was anti-dilutive.

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- Definition

Tabular disclosure of securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) in the future that were not included in the computation of diluted EPS because to do so would increase EPS amounts or decrease loss per share amounts for the period presented, by antidilutive securities.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 40

-Subparagraph c

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 260

-SubTopic 10

-Section 50

-Paragraph 1

-Subparagraph (c)

-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

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