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SELLING, MARKETING AND GENERAL AND ADMINISTRATIVE EXPENSES (Tables) | 12 Months Ended
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Dec. 31, 2014
SELLING, MARKETING AND GENERAL AND ADMINISTRATIVE EXPENSES [Abstract] |
Schedule of selling, marketing and general and administrative expenses |
|  | US dollars |
|  | Year ended December 31, |
|  | 2014 |  |  | 2013 |  |  | 2012 |
Salaries and related expenses |  |  | 651,900 |  |  |  | 260,276 |  |  |  | 255,839 |
Professional fees |  |  | 739,893 |  |  |  | 562,435 |  |  |  | 392,832 |
Travel & expenses |  |  | 200,348 |  |  |  | 128,095 |  |  |  | 119,757 |
Vehicle maintenance |  |  | 40,087 |  |  |  | 26,529 |  |  |  | 14,506 |
Other |  |  | 185,282 |  |  |  | 63,805 |  |  |  | 69,974 |
|  |  | 1,817,510 |  |  |  | 1,041,140 |  |  |  | 852,908 |

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