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SELLING, MARKETING AND GENERAL AND ADMINISTRATIVE EXPENSES (Tables)

12 Months Ended

Dec. 31, 2014

SELLING, MARKETING AND GENERAL AND ADMINISTRATIVE EXPENSES [Abstract]

Schedule of selling, marketing and general and administrative expenses

		US dollars
		Year ended December 31,
		2014				2013				2012
Salaries and related expenses			651,900				260,276				255,839
Professional fees			739,893				562,435				392,832
Travel & expenses			200,348				128,095				119,757
Vehicle maintenance			40,087				26,529				14,506
Other			185,282				63,805				69,974
			1,817,510				1,041,140				852,908

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Tabular disclosure of selling, marketing and general and administrative (or similar) expenses.

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