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SELLING, MARKETING AND GENERAL AND ADMINISTRATIVE EXPENSES (Tables)
 12 Months Ended
Dec. 31, 2015
Selling, General and Administrative Expense [Abstract]  
Schedule of selling, marketing and general and administrative expenses
 
US dollars
  
   
Year ended December 31,
  
   
2015
    
2014
    
2013
  
                   
Salaries and related expenses
     803,319       651,900       260,276  
Professional fees
     990,390       739,893       562,435  
Travel & expenses
     468,126       200,348       128,095  
Vehicle maintenance
     41,180       40,087       26,529  
Other
     227,160       185,282       63,805  
      2,530,175       1,817,510       1,041,140