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INCOME TAX (Narrative) (Details) $ in Millions	12 Months Ended
	Dec. 31, 2016 USD ($)
Parent Company [Member] | U.S. Federal [Member]
Operating Loss Carryforwards [Line Items]
Loss carry forward balances	$ 4.4
Parent Company [Member] | U.S. Federal [Member] | Minimum [Member]
Operating Loss Carryforwards [Line Items]
Expiration date	Dec. 31, 2032
Parent Company [Member] | U.S. Federal [Member] | Maximum [Member]
Operating Loss Carryforwards [Line Items]
Expiration date	Dec. 31, 2036
Ad Integrity Applications Ltd [Member] | Israel [Member]
Operating Loss Carryforwards [Line Items]
Loss carry forward balances	$ 25.3

X

- Definition

Amount of operating loss carryforward, before tax effects, available to reduce future taxable income under enacted tax laws.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 740
-SubTopic 10
-Section 50
-Paragraph 3
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=65882285&loc=d3e32559-109319

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+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
-Topic 740
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-Section 50
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