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LOSS PER SHARE (Tables)
3 Months Ended
Mar. 31, 2017
Earnings Per Share [Abstract]  
Schedule of Loss and Weighted Average Number of Shares
   
US dollars
 
   
Three month period
ended March 31,
 
   
2017
   
2016
 
   
(unaudited)
 
Loss for the period
   
2,530,325
     
1,226,764
 
Cash dividend on Series A Preferred Stock
   
4,700
     
4,700
 
Stock dividend on Series B Preferred Stock
   
246,031
     
122,820
 
Stock dividend on Series C Preferred Stock
   
115,986
     
-
 
Loss for the period attributable to common stockholders
   
2,897,042
     
1,354,284
 
 
   
Number of shares
 
   
Three month period
ended March 31,
 
   
2017
   
2016
 
   
(unaudited)
 
Number of shares:
           
Weighted average number of shares used in the computation of basic and diluted earnings per share
   
6,029,342
     
5,690,097
 
                 
Total weighted average number of common shares related to outstanding convertible preferred stock, options and warrants excluded from the calculations of diluted loss per share (*)
   
16,056,013
     
9,462,671
 
 
 (*)
All outstanding convertible Preferred Stock, stock options and warrants have been excluded from the calculation of the diluted net loss per share for all the reported periods, because the effect of the common shares issuable as a result of the exercise or conversion of these instruments was determined to be anti-dilutive.