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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
9 Months Ended
Sep. 30, 2017
Accounting Policies [Abstract]  
Basis of presentation
A.
Basis of presentation
 
Accounting Principles
 
The accompanying unaudited condensed consolidated financial statements and related notes should be read in conjunction with our consolidated financial statements and related notes contained in our Annual Report on Form 10-K for the fiscal year ended December 31, 2016.  The unaudited condensed consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”) related to interim financial statements.  As permitted under those rules, certain information and footnote disclosures normally required or included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted.  The financial information contained herein is unaudited; however, management believes all adjustments have been made that are considered necessary to present fairly the results of the Company’s financial position and operating results for the interim periods.  All such adjustments are of a normal recurring nature.
 
The results for the three and nine months ended September 30, 2017 are not necessarily indicative of the results to be expected for the year ending December 31, 2017 or for any other interim period or for any future period.
 
Principles of Consolidation
 
The consolidated financial statements include the accounts of the Company and its subsidiary.  Significant intercompany balances and transactions have been eliminated in consolidation.
Warrants with down-round protection
B.
Warrants with down-round protection
 
The Company has determined its derivative warrant liability with respect to the remaining Series A Warrants and warrants issued to Andrew Garrett, Inc., (“AGI”) as part of the Series A Unit offering, the Series B Unit offering and the Series C Unit offering to be a Level 3 fair value measurement and has used the Binomial trees pricing model to calculate its fair value.  Because the warrants contain a down round protection feature, the probability that the exercise price of the warrants would decrease as the stock price decreased was incorporated into the valuation calculations.
 
The changes in the fair value of the Level 3 liability are as follows (in US dollars):
 
   
Warrants with down-round Protection
September 30,
 
   
2017
   
2016
 
   
(unaudited)
 
Balance, Beginning of the period
   
681,970
     
321,695
 
Warrants issued as consideration for placement services
   
359,650
     
282,221
 
Amount classified out of stockholders’ deficit and presented as Warrants with down-round protection
   
-
     
341,662
 
Change in fair value Warrants with down-round protection
   
(273,733
)
   
(110,498
)
Balance, End of period
   
767,887
     
835,080
 

The key inputs used in the fair value calculations were as follows:
 
   
September 30,
 
   
2017
   
2016
 
Dividend yield (%)
   
-
     
-
 
Expected volatility (%) (*)
   
56.59
     
62.16
 
Risk free interest rate (%)
   
0.92
     
0.72-1.21
 
Expected term of options (years)
   
0.45-4.83
     
1.45-5.00
 
Exercise price (US dollars)
   
4.50, 7.75
     
4.50, 7.75
 
Share price (US dollars) (**)
   
2.38
     
2.38
 
Fair value (US dollars) (***)
   
0.02-0.74
     
0.26-0.60
 

(*)
Due to the low trading volume of the Company’s Common Stock, the expected volatility was based on the historical volatility of the share price of other public companies that operate in the same industry sector as the Company.
 
 (**)
The Common Stock price, per share reflects the Company’s management’s estimation of the fair value per share of Common Stock as of September 30, 2017 and 2016.  In reaching its estimation for such periods, management considered, among other things, a valuation prepared by a third-party valuation firm following the issuance of the Series C Units.
 
 (***) The below chart reflects the Fair Value for each of the Warrants with down-round Protection that were outstanding as of September 30, 2017 in US dollars.
 
Investors
AGI– Series A
AG- - Series B
AGI – Series C
AGI – Series C
     
Minimum
Maximum
0.02
0.36
0.36
0.29
0.74
Recently issued accounting pronouncements
C.
Recently issued accounting pronouncements
 
1.
Accounting Standards Update 2014-09, “Revenue from Contracts with Customers”
 
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”).
 
ASU 2014-09 outlines a single comprehensive model to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance.  ASU 2014-09 also requires entities to disclose sufficient information, both quantitative and qualitative, to enable users of financial statements to understand the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers.
 
An entity should apply the amendments in ASU 2014-09 using one of the following two methods:  1. Retrospectively to each prior reporting period presented with a possibility to elect certain practical expedients, or, 2. Retrospectively with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application.  If an entity elects the latter transition method, it also should provide certain additional disclosures.
 
During 2016, the FASB issued several Accounting Standards Updates (“ASUs”) that focus on certain implementation issues of the new revenue recognition guidance including Narrow-Scope Improvements, Practical Expedients and technical corrections.
 
In accordance with an amendment to ASU 2014-09, introduced by Accounting Standard 2015-14, “Revenue from contracts with Customers – Deferral of the Effective Date”, for a public entity, the amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period (the first quarter of fiscal year 2018 for the Company).  Earlier application is permitted only as of annual reporting periods beginning after December 15, 2016, including interim reporting periods within that reporting period.
 
The Company intends to adopt ASU 2014-09 as of January 1, 2018.
 
The Company is in the process of evaluating the impact of ASU 2014-09 on its revenue streams and selling contracts, if any, and on its financial reporting and disclosures.  Management is expecting to complete the evaluation of the impact of the accounting and disclosure changes on the business processes, controls and systems during 2017.
 
Since the company did not report significant revenues, management believes that the adoption of ASU 2014-09 will not have a significant impact on its consolidated financial statements.
 
2.
Accounting Standards Update 2015-11, “Simplifying the Measurement of Inventory”
 
Effective January 1, 2017, the Group adopted ASU No. 2015-11, Simplifying the Measurement of Inventory (Topic 330) (“ASU 2015- 11”).
 
ASU 2015-11 outlines that inventory within the scope of its guidance be measured at the lower of cost and net realizable value.  Inventory measured using last-in, first-out (LIFO) and the retail inventory method (RIM) are not impacted by the new guidance.  Prior to the issuance of ASU 2015-11, inventory was measured at the lower of cost or market (where market was defined as replacement cost, with a ceiling of net realizable value and floor of net realizable value less a normal profit margin).
 
The adoption of ASU 2015-11 did not have a significant effect on the consolidated financial statements.
 
 
3.
Accounting Standard Update (ASU) No. 2017-11, “Earnings Per Share”
 
In July 2017, the FASB issued ASU No. 2017-11, Earnings Per Share (Topic 260); Distinguishing Liabilities from Equity (Topic 480); Derivatives and Hedging (Topic 815):  (Part I) Accounting for Certain Financial Instruments with Down Round Features, (Part II) Replacement of the Indefinite Deferral for Mandatorily Redeemable Financial Instruments of Certain Nonpublic Entities and Certain Mandatorily Redeemable Noncontrolling Interests with a Scope Exception (“ASU 2017-11”).
 
Among others, Part I of ASU 2017-11 simplifies the accounting for certain financial instruments with down round features, which is a provision in an equity-linked financial instrument (or embedded feature) that provides a downward adjustment of the current exercise price based on the price of future equity offerings.  Current accounting guidance creates cost and complexity for organizations that issue financial instruments with down round features by requiring, on an ongoing basis, fair value measurement of the entire instrument or conversion option.
 
ASU 2017-11 require companies to disregard the down round feature when assessing whether the instrument is indexed to its own stock, for purposes of determining liability or equity classification.  Companies that provide earnings per share (EPS) data will adjust their basic EPS calculation for the effect of the feature when triggered (i.e., when the exercise price of the related equity-linked financial instrument is adjusted downward because of the down round feature) and will also recognize the effect of the trigger within equity.
 
ASU 2017-11 also addresses navigational concerns within the FASB Accounting Standards Codification related to an indefinite deferral available to private companies.
 
The provisions of the new ASU related to down rounds are effective for public business entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2018 (fiscal 2019 for the Company).  Early adoption is permitted for all entities.
 
The Company is evaluating the impact of ASU 2017-11 on its financial statements.  Although this process has not been completed, managements believes that its provisions might impact the accounting of the financial instruments issued by the Company that include down-round protection.
Reclassified amounts
D.
Reclassified Amounts
 
Certain prior year amounts have been reclassified for consistency with the current year presentation.  These reclassifications did not have material effect on the reported results of operations, shareholder’s deficit or cash flows.