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SELLING AND MARKETING EXPENSES (Tables)
12 Months Ended
Dec. 31, 2017
Selling, General and Administrative Expense [Abstract]  
Schedule of selling and marketing expenses
 
US dollars
 
   
Year ended December 31,
 
   
2017
   
2016
   
2015
 
                   
Salaries and related expenses
   
1,272,830
     
707,111
     
318,716
 
Professional fees
   
115,324
     
271,984
     
416,575
 
Travel & expenses
   
51,623
     
76,022
     
178,167
 
Exhibitions and Shows
   
85,391
     
72,798
     
175,176
 
Other
   
-
     
-
     
38,800
 
     
1,525,168
     
1,127,915
     
1,127,434