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Pay vs Performance Disclosure - USD ($)
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Pay vs Performance Disclosure      
Pay vs Performance Disclosure, Table

The following table sets forth information concerning the compensation of our PEOs and NEOs for each of the fiscal years ended December 31, 2023, 2022 and 2021, and our financial performance for each such fiscal year.

 

Fiscal
Year

 

SCT Total for Stanley E. Jacot PEO

 

 

SCT Total for Kevin Comcowich PEO

 

 

SCT Total for Matthew T. Plavan PEO

 

 

CAP to Stanley E. Jacot Jr. PEO (1)

 

 

CAP to Kevin Comcowich PEO (1)

 

 

CAP to Matthew T. Plavan PEO (1)

 

 

Average SCT Total for Non-PEO NEOs

 

 

Average CAP to Non-PEO NEOs (1)

 

 

Value of Initial Fixed $100 Investment Based on Total Shareholder Return (2)

 

 

Net Loss
(in thousands)

 

2023

 

$

525,177

 

 

 

—

 

 

 

—

 

 

$

487,532

 

 

 

—

 

 

 

—

 

 

$

363,404

 

 

$

342,561

 

 

$

8

 

 

$

(13,986

)

2022

 

$

749,467

 

 

$

208,088

 

 

 

—

 

 

$

565,206

 

 

$

145,945

 

 

 

—

 

 

$

430,709

 

 

$

318,669

 

 

$

30

 

 

$

(15,612

)

2021

 

 

—

 

 

 

—

 

 

$

1,606,004

 

 

 

—

 

 

 

—

 

 

$

909,432

 

 

$

451,126

 

 

$

272,771

 

 

$

59

 

 

$

(16,134

)

   
Named Executive Officers, Footnote
(1)
Non-PEO NEOs include Thomas J. Schaeffer, Chief Financial Officer and Laura Pitlik, former Chief Marketing Officer.
(2)
Non-PEO NEOs include Pam Haley, former Chief Financial Officer and Laura Pitlik, former Chief Marketing Officer.
(3)
Non-PEO NEOs include Pam Haley, former Chief Financial Officer, Laura Pitlik, former Chief Marketing Officer and Chris Cuvelier, former Chief Growth Officer.
    
Adjustment To PEO Compensation, Footnote
(1)
Compensation actually paid to our NEOs reflect the following adjustments for the fiscal years ended December 31, 2023, 2022 and 2021.
(2)
The amounts reported represent the measurement period value of an investment of $100 in our stock on December 31, 2021 (the last trading day before the 2022 fiscal year) and then valued again on each of December 30, 2022 (the last trading day of the 2022 fiscal year) and December 29, 2023 (the last trading day of the 2023 fiscal year), based on the closing price per share of the Company’s common stock as of such dates.

 

Adjustments to Determine Compensation "Actually Paid" to PEOs and NEOs

 

 

 

2023

 

 

2022

 

 

2021

 

Adjustments

 

Stanley E. Jacot Jr. PEO

 

 

Average Non-PEO NEOs (1)

 

 

Stanley E. Jacot Jr. PEO

 

 

Kevin Comcowich PEO

 

 

Average Non-PEO NEOs (2)

 

 

Matthew T. Plavan PEO

 

 

Average Non-PEO NEOs (3)

 

Deduct the amounts reported under the "Stock Awards" and "Option Awards" columns in the SCT.

 

$

(10,021

)

 

$

(16,204

)

 

$

(249,506

)

 

$

(70,000

)

 

$

(97,809

)

 

$

(813,784

)

 

$

(211,437

)

Add the year-end fair value of any equity awards granted in the year that are outstanding and unvested as of the end of the covered year.

 

 

3,221

 

 

 

4,435

 

 

 

65,245

 

 

 

7,857

 

 

 

17,581

 

 

 

—

 

 

 

42,159

 

Add (Deduct) the change in fair value as of the end of the year (from the end of the prior fiscal year) of any awards granted in prior years that are outstanding and unvested as of the end of the covered year.

 

 

(30,864

)

 

 

(9,600

)

 

 

—

 

 

 

—

 

 

 

(33,816

)

 

 

—

 

 

 

(10,234

)

Add the fair value as of the vesting date for awards that are granted and vest in the same covered year.

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

Add (Deduct) the change in fair value from the end of the prior year to the vesting date for awards granted in prior years that vest in the covered year.

 

 

19

 

 

 

526

 

 

 

—

 

 

 

—

 

 

 

2,004

 

 

 

(36,769

)

 

 

1,158

 

Deduct the fair value at the end of the prior fiscal year for awards granted in prior years that were forfeited during the covered year.

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

Add the value of any dividends, dividend equivalents, or other earnings paid on stock or option awards that are not otherwise reflected in the fair value of such award or included in any other component of total compensation

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

153,981

 

 

 

—

 

Total Adjustments

 

$

(37,645

)

 

$

(20,844

)

 

$

(184,261

)

 

$

(62,143

)

 

$

(112,040

)

 

$

(696,572

)

 

$

(178,355

)

(1)
Non-PEO NEOs include Thomas J. Schaeffer, Chief Financial Officer and Laura Pitlik, former Chief Marketing Officer.
(2)
Non-PEO NEOs include Pam Haley, former Chief Financial Officer and Laura Pitlik, former Chief Marketing Officer.
(3)
Non-PEO NEOs include Pam Haley, former Chief Financial Officer, Laura Pitlik, former Chief Marketing Officer and Chris Cuvelier, former Chief Growth Officer.
    
Non-PEO NEO Average Total Compensation Amount $ 363,404 $ 430,709 $ 451,126
Non-PEO NEO Average Compensation Actually Paid Amount $ 342,561 318,669 272,771
Adjustment to Non-PEO NEO Compensation Footnote
(1)
Compensation actually paid to our NEOs reflect the following adjustments for the fiscal years ended December 31, 2023, 2022 and 2021.
(2)
The amounts reported represent the measurement period value of an investment of $100 in our stock on December 31, 2021 (the last trading day before the 2022 fiscal year) and then valued again on each of December 30, 2022 (the last trading day of the 2022 fiscal year) and December 29, 2023 (the last trading day of the 2023 fiscal year), based on the closing price per share of the Company’s common stock as of such dates.

 

Adjustments to Determine Compensation "Actually Paid" to PEOs and NEOs

 

 

2023

 

 

2022

 

 

2021

 

Adjustments

 

Stanley E. Jacot Jr. PEO

 

 

Average Non-PEO NEOs (1)

 

 

Stanley E. Jacot Jr. PEO

 

 

Kevin Comcowich PEO

 

 

Average Non-PEO NEOs (2)

 

 

Matthew T. Plavan PEO

 

 

Average Non-PEO NEOs (3)

 

Deduct the amounts reported under the "Stock Awards" and "Option Awards" columns in the SCT.

 

$

(10,021

)

 

$

(16,204

)

 

$

(249,506

)

 

$

(70,000

)

 

$

(97,809

)

 

$

(813,784

)

 

$

(211,437

)

Add the year-end fair value of any equity awards granted in the year that are outstanding and unvested as of the end of the covered year.

 

 

3,221

 

 

 

4,435

 

 

 

65,245

 

 

 

7,857

 

 

 

17,581

 

 

 

—

 

 

 

42,159

 

Add (Deduct) the change in fair value as of the end of the year (from the end of the prior fiscal year) of any awards granted in prior years that are outstanding and unvested as of the end of the covered year.

 

 

(30,864

)

 

 

(9,600

)

 

 

—

 

 

 

—

 

 

 

(33,816

)

 

 

—

 

 

 

(10,234

)

Add the fair value as of the vesting date for awards that are granted and vest in the same covered year.

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

Add (Deduct) the change in fair value from the end of the prior year to the vesting date for awards granted in prior years that vest in the covered year.

 

 

19

 

 

 

526

 

 

 

—

 

 

 

—

 

 

 

2,004

 

 

 

(36,769

)

 

 

1,158

 

Deduct the fair value at the end of the prior fiscal year for awards granted in prior years that were forfeited during the covered year.

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

Add the value of any dividends, dividend equivalents, or other earnings paid on stock or option awards that are not otherwise reflected in the fair value of such award or included in any other component of total compensation

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

—

 

 

 

153,981

 

 

 

—

 

Total Adjustments

 

$

(37,645

)

 

$

(20,844

)

 

$

(184,261

)

 

$

(62,143

)

 

$

(112,040

)

 

$

(696,572

)

 

$

(178,355

)
   
Compensation Actually Paid vs. Total Shareholder Return The graphs below display the relationship between compensation actually paid to the PEOs and the average compensation actually paid to the non-PEO NEOs and the Company’s total shareholder return ("TSR") (based on a fixed investment of $100 on December 31, 2020) and net loss for the years presented

img70634337_1.jpg 

    
Compensation Actually Paid vs. Net Income

img70634337_2.jpg 

    
Total Shareholder Return Amount $ 8 30 59
Net Income (Loss) (13,986,000) (15,612,000) (16,134,000)
Stanley E. Jacot [Member]      
Pay vs Performance Disclosure      
PEO Total Compensation Amount 525,177 749,467  
PEO Actually Paid Compensation Amount 487,532 565,206  
Kevin Comcowich [Member]      
Pay vs Performance Disclosure      
PEO Total Compensation Amount   208,088  
PEO Actually Paid Compensation Amount   145,945  
Matthew T. Plavan [Member]      
Pay vs Performance Disclosure      
PEO Total Compensation Amount     1,606,004
PEO Actually Paid Compensation Amount     909,432
PEO | Stanley E. Jacot [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (37,645) (184,261)  
PEO | Stanley E. Jacot [Member] | Deduct The Amounts Reported Under The "Stock Awards" And "Option Awards" Columns In The SCT [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (10,021) (249,506)  
PEO | Stanley E. Jacot [Member] | Add The Year-end Fair Value Of Any Equity Awards Granted In The Year That Are Outstanding And Unvested As Of The End Of The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount 3,221 65,245  
PEO | Stanley E. Jacot [Member] | Add (Deduct) The Change In Fair Value As Of The End Of The Year (From The End Of The Prior Fiscal Year) Of Any Awards Granted In Prior Years That Are Outstanding And Unvested As Of The End Of The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (30,864)    
PEO | Stanley E. Jacot [Member] | Add (Deduct) The Change In Fair Value From The End Of The Prior Year To The Vesting Date For Awards Granted In Prior Years That Vest In The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount 19    
PEO | Kevin Comcowich [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount   (62,143)  
PEO | Kevin Comcowich [Member] | Deduct The Amounts Reported Under The "Stock Awards" And "Option Awards" Columns In The SCT [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount   (70,000)  
PEO | Kevin Comcowich [Member] | Add The Year-end Fair Value Of Any Equity Awards Granted In The Year That Are Outstanding And Unvested As Of The End Of The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount   7,857  
PEO | Matthew T. Plavan [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount     (696,572)
PEO | Matthew T. Plavan [Member] | Deduct The Amounts Reported Under The "Stock Awards" And "Option Awards" Columns In The SCT [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount     (813,784)
PEO | Matthew T. Plavan [Member] | Add (Deduct) The Change In Fair Value From The End Of The Prior Year To The Vesting Date For Awards Granted In Prior Years That Vest In The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount     (36,769)
PEO | Matthew T. Plavan [Member] | Add the Dollar Value of Any Dividends, Dividend Equivalents, or Other Earnings Paid on Stock or Option Awards in the Covered Fiscal Year Prior to the Vesting Date That Are Not Otherwise Reflected in the Fair Value of Such Award or Included in Any Other Component of Total Compensation for the Covered Fiscal Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount     153,981
Non-PEO NEO      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (20,844) (112,040) (178,355)
Non-PEO NEO | Deduct The Amounts Reported Under The "Stock Awards" And "Option Awards" Columns In The SCT [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (16,204) (97,809) (211,437)
Non-PEO NEO | Add The Year-end Fair Value Of Any Equity Awards Granted In The Year That Are Outstanding And Unvested As Of The End Of The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount 4,435 17,581 42,159
Non-PEO NEO | Add (Deduct) The Change In Fair Value As Of The End Of The Year (From The End Of The Prior Fiscal Year) Of Any Awards Granted In Prior Years That Are Outstanding And Unvested As Of The End Of The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount (9,600) (33,816) (10,234)
Non-PEO NEO | Add (Deduct) The Change In Fair Value From The End Of The Prior Year To The Vesting Date For Awards Granted In Prior Years That Vest In The Covered Year [Member]      
Pay vs Performance Disclosure      
Adjustment to Compensation, Amount $ 526 $ 2,004 $ 1,158