<SEC-DOCUMENT>0001683168-20-000566.txt : 20210316
<SEC-HEADER>0001683168-20-000566.hdr.sgml : 20210316
<ACCEPTANCE-DATETIME>20200224152204
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ACCESSION NUMBER:		0001683168-20-000566
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20200224

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Clip Interactive, LLC
		CENTRAL INDEX KEY:			0001554818
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374]
		IRS NUMBER:				454257218
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		5755 CENTRAL AVENUE
		STREET 2:		SUITE C
		CITY:			BOULDER
		STATE:			CO
		ZIP:			80301
		BUSINESS PHONE:		303-219-9771

	MAIL ADDRESS:	
		STREET 1:		5755 CENTRAL AVENUE
		STREET 2:		SUITE C
		CITY:			BOULDER
		STATE:			CO
		ZIP:			80301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Clip Interactive, LLC
		DATE OF NAME CHANGE:	20120724
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">February 24, 2020</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Securities and Exchange Commission</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">100 F Street, N.E.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Judiciary Plaza</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Attn: Division of Corporation Finance,</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 5.7pt; text-align: justify">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 43.75pt; text-align: justify"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>&nbsp;</B></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; border-collapse: collapse; font-size: 10pt">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 0.5in">&nbsp;</TD>
    <TD STYLE="width: 0.5in; font-weight: bold; text-align: left"><FONT STYLE="font-size: 10pt">Re: </FONT></TD>
    <TD STYLE="font-weight: bold; text-align: justify"><FONT STYLE="font-size: 10pt">Clip Interactive, LLC d/b/a Auddia</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-size: 10pt"><B>Registration Statement on Form S-1 </B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-size: 10pt"><B>Submitted January 10, 2020</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-size: 10pt"><B>CIK No. 0001554818</B></FONT></TD></TR>
</TABLE>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Dear Ladies and Gentlemen:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.95pt 0pt 0; text-align: justify">At the request of Clip
Interactive, LLC. d/b/a Auddia (the &ldquo;Company&rdquo;), we are responding to comments numbered 2 and 3 raised by the
Staff of the Securities and Exchange Commission (the &ldquo;Commission&rdquo;) in the comment letter dated February 5, 2020
from Kathleen Krebs, Special Counsel, to Michael Lawless, Chief Executive Officer of the Company, relating to the draft
registration statement on Form S-1 of the Company filed with the Commission on January 28, 2020 (the &ldquo;Registration
Statement&rdquo;). In this regard, we have attached the proposed amended disclosure (&ldquo;Proposed Disclosure&rdquo;) to be
inserted in the Registration Statement on Page 36, in the IPO prospectus as well as in the Selling Shareholder Prospectus,
which the Company believes appropriately responds to Comment 2. The disclosure requested in Comment 3 has been removed from
the Registration Statement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.95pt 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The Company respectfully
submits that Harris Insights and Analytics, LLC (&ldquo;Harris&rdquo;) is not an &ldquo;expert&rdquo; under Rule 436. Rule 436
requires that a consent be filed if any portion of a report or opinion of an expert is quoted or summarized as such in a registration
statement. Section&nbsp;7 of the Securities Act of 1933, as amended, provides that an expert is &ldquo;any accountant, engineer,
or appraiser, or any person whose profession gives authority to a statement made by him.&rdquo; The Company respectfully submits
that Harris, the third party provider of this survey, is not among the class of persons subject to Section&nbsp;7 and Rule 436
as &ldquo;experts&rdquo; unless the Company expressly identifies such provider as an expert or the statements are purported to
be made on the authority of such provider as an &ldquo;expert.&rdquo; As stated in the Proposed disclosure &ldquo;The results of
that survey, when integrated with our internally developed analysis, supported our conclusion of consumer interest and viability
of the product.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">Further, the Answer
provided to Question 233.02 in the Securities &amp; Exchange Commission Questions and Answers of General Applicability published
on November 6, 2017, &nbsp;provides &ldquo;If the registrant determines to make reference to a third party expert, the disclosure
should make clear whether any related statement included or incorporated in a registration statement is a statement of the third
party expert or a statement of the registrant.&rdquo; The Proposed Disclosure makes it clear that it is the Company, not Harris,
that has made the conclusions disclosed.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">Also, the Company
did not commission the Harris survey in connection with the filing of the above referenced Registration Statement. The Survey was
commissioned in advance of the Company attending the National Association of Broadcasters trade show in April of 2019, to provide
the Company with additional information to draw its own conclusions concerning its Auddia product.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">Accordingly, the Company believes that
Harris should not be considered an &ldquo;expert&rdquo; within the meaning of Rule 436 of the federal securities laws, and the
Company respectfully submits that no consent is required to be filed as an exhibit to the Registration Statement with respect to
the third party survey.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.95pt 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">We hope that the Staff will be able to
accommodate the Company by responding to this response letter as soon as practicable. In the meantime, should members of the Commission
Staff have any questions or comments, or require any additional information regarding any of the responses or the attached filing,
please contact the undersigned at 760-692-1162 or Stanley M. Moskowitz, who is Of Counsel to this firm at 858 523-0100.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Very truly yours,</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Bingham &amp; Associates Law Group, APC</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">By: <U>s/ Brad Bingham</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><B>BUSINESS</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B>Overview</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The Company is
a technology company headquartered in Boulder, CO that was founded in 2012. We were originally formed to provide the broadcast
radio industry with digital consumer products (mobile apps and web applications) that increased radio listener engagement and generated
new revenue for radio stations from synchronized audio-digital advertisements. The company is now developing new software technologies
for audio media companies and consumers of audio media, more generally.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The Company has
developed an artificial intelligence (&ldquo;AI&rdquo;) platform on top of Google&rsquo;s TensorFlow open source library that is
being &ldquo;taught&rdquo; to know the difference between all types of audio content on the radio. For instance, the platform recognizes
the difference between a commercial and a song and is learning the differences between all other content to include weather reports,
traffic, news, sports, DJ conversation, etc. Not only does the technology learn the differences between the various types of audio
segments, it also identifies the beginning and end of each piece of content.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The Company is
leveraging this technology platform to bring to market a premium AM/FM radio listening experience through a product called the
&ldquo;Auddia App&rdquo;. The Auddia App is intended to be downloaded by consumers who will pay a subscription fee and in order
to listen to any streaming AM/FM radio station without commercials. Advanced features will allow consumers to skip any content
heard on the station as well as use voice interface technologies to request audio content on-demand. We believe the Auddia App
represents a significant differentiated audio streaming product that will be the first to come to market since the emergence of
popular streaming music apps such as Pandora, Spotify, Apple Music, Amazon Music, etc. We believe that the most significant point
of differentiation is that in addition to music, the Auddia App is intended to deliver non-music content that includes local sports,
news, weather, traffic and the discovery of new music. Radio is the dominant audio platform for local content.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">The Company is
currently building the minimally viable product (&ldquo;MVP&rdquo;) version of the Auddia App and expects to initiate the first
consumer pilots with the software platform service in early 2020 with a full commercial launch to follow in the second quarter
of 2020. A portion of the proceeds raised in this offering will be used to finalize the Auddia App&rsquo;s readiness for national-scale
deployment and for marketing related expenses for full commercial launch.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B>History of
Auddia</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">After running a mobile and web application
technology platform for the radio industry and their listeners for the previous five years, in late 2017 the company developed
the belief that new opportunities were available in the audio content space.&nbsp; In this regard, the Company recognized a need
to provide the radio industry with a new capability that would allow for a more efficient business model, similar to the subscription
models that had emerged in the audio content space with companies like Apple, Spotify and SiriusXM. The Company&rsquo;s strategy
leaders began to conceptualize what would become Auddia, a commercial-free subscription platform for broadcasters and radio listeners.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Management of the Company commenced evaluating
essential aspects of the opportunity such as technical feasibility; consumer viability; basic economics; intellectual property
matters and basic legality. The Company&rsquo;s Executive Chairman of the Board of Directors (&ldquo;Chairman&rdquo;), Chief
Executive Officer and Chief Technology Officer, all have experience in performing similar assessments for consumer facing products
in various industries, including elections, gaming, secure document processing, and digital advertising. Further, the Chairman,
has extensive experience developing strategy and determining business viability of products in the four previous companies that
he started.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Management&rsquo;s assessment also included
metrics from subscription platforms for broadcast audio content, which show that consumers are willing to pay a subscription fee
for commercial-free audio content. For example, SiriusXM, Inc. offers a service that demonstrates the viability of a commercial-free
broadcast audio product that is purchased by consumers, in their case, for an average $13 per month. SiriusXM has 34.9 million
subscribers (end of 2019) at this average price point. SeriusXM does not offer the local content and personalities that local
broadcast radio exclusively delivers.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">In early 2018 and over the period of next
year, management analyzed and assessed the commercial viability of the proposed Auddia platform to determine whether a subscription-based
commercial free radio service would generate consumer interest.&nbsp; This assessment was based upon: (a) the Company&rsquo; experience
in&nbsp;having developed, deployed and operated over 580 mobile apps for broadcast radio companies over the last seven years; (b)
discussions of the Auddia concept with radio industry leaders, most of whom were our current or previous customers; (c) discussions
with radio industry analysts; and (d) research into the state of broadcast and subscription radio industries. As part of the management
assessment, in January of 2019, we commenced discussions with a Harris Insights and Analytics, LLC (&ldquo;Harris&rdquo;), to assist
management in gauging consumer response to our planned service, and in March of 2019 we commissioned Harris to conduct a survey.&nbsp;
The results of that survey, when integrated with our internally developed analysis, supported our conclusion of consumer interest
and viability of the product.&nbsp; Harris asked consumers to answer a variety of questions exploring their interest in such a
service; how much they would be willing to pay; and several other related topics.&nbsp; Our interpretation of the results of the
survey, also supported our assessment that consumers will continue to listen to local radio channels, and they are willing to pay
a monthly subscription fee to avoid commercials.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Based upon management&rsquo;s analysis,
the above discussions, and industry research, the Company concluded that a subscription product for local radio&rsquo;s audio content,
where commercials are removed, was of great interest to the radio broadcast industry. Further, the Company also concluded
that consumers would be interested in subscribing to commercial free local audio content that only local radio produces and broadcasts,
and that Auddia would have commercial viability.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; background-color: white"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>



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