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PREPAID EXPENSES | 12 Months Ended
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Dec. 31, 2023
Prepaid Expenses |
PREPAID EXPENSES | NOTE 6. PREPAID EXPENSES Prepaid expenses were the following at December 31, 2023 and 2022: SCHEDULE OF PREPAID EXPENSE
|  | December 31, 2023 |  |  | December 31, 2022 |
Prepaid inventory |  | $ | 5,318,939 |  |  | $ | 6,110,321 |
Prepaid advertising |  |  | 612,292 |  |  |  | 1,931,628 |
Other |  |  | 435,137 |  |  |  | 424,464 |
Total prepaid expenses |  | $ | 6,366,368 |  |  | $ | 8,466,413 |
Prepaid expenses decreased by approximately $2.1 million primarily due to a decline in prepaid inventory purchases and advertising in 2023.

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