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PREPAID EXPENSES
 12 Months Ended
Dec. 31, 2023
Prepaid Expenses  
PREPAID EXPENSES

NOTE 6. PREPAID EXPENSES

 

Prepaid expenses were the following at December 31, 2023 and 2022:

 

   December 31,
2023		   December 31,
2022		 
Prepaid inventory  $5,318,939   $6,110,321 
Prepaid advertising   612,292    1,931,628 
Other   435,137    424,464 
Total prepaid expenses  $6,366,368   $8,466,413 

 

Prepaid expenses decreased by approximately $2.1 million primarily due to a decline in prepaid inventory purchases and advertising in 2023.