<SEC-DOCUMENT>0001144204-17-032780.txt : 20170616
<SEC-HEADER>0001144204-17-032780.hdr.sgml : 20170616
<ACCEPTANCE-DATETIME>20170615180829
ACCESSION NUMBER:		0001144204-17-032780
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	20170614
ITEM INFORMATION:		Entry into a Material Definitive Agreement
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20170616
DATE AS OF CHANGE:		20170615

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Alliance MMA, Inc.
		CENTRAL INDEX KEY:			0001674227
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MISCELLANEOUS AMUSEMENT & RECREATION [7990]
		IRS NUMBER:				475412331
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37899
		FILM NUMBER:		17914468

	BUSINESS ADDRESS:	
		STREET 1:		590 MADISON AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		2127397825

	MAIL ADDRESS:	
		STREET 1:		590 MADISON AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>v469110_8k.htm
<DESCRIPTION>8-K
<TEXT>
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<P STYLE="margin: 0; border-bottom: Black 2.5pt double">&nbsp;</P>

<P STYLE="margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Washington, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>_________________________</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;<U>_________________________</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 12pt"><B>CURRENT
REPORT</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 12pt"><B>Pursuant
to Section 13 or 15(d) of the</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 12pt"><B>Securities
Exchange Act of 1934</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Date of Report (Date of earliest event
reported): June 14, 2017</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;&nbsp;</P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><B>ALLIANCE MMA, INC.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(Exact name of registrant as specified
in its charter)&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>_________________________</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 33%; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Delaware</B></FONT></TD>
    <TD STYLE="width: 34%; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>001-37899</B></FONT></TD>
    <TD STYLE="width: 33%; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>47-5412331</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(State or Other Jurisdiction of</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Incorporation)</B></P></TD>
    <TD>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(Commission </B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>File Number)</B></P></TD>
    <TD>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(IRS Employer</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Identification No.)</B></P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>590 Madison Avenue, 21st Floor</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>New York, New York 10022</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(Address of principal executive offices
and zip code)</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Registrant&rsquo;s telephone number,
including area code: (212) 739-7825</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><U>_________________________</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligations of the registrant under any of the following provisions:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Wingdings">&uml;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Wingdings">&uml;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Soliciting material pursuant to Rule 14a-12 under the Exchange Act
(17 CFR 240.14a-12)</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Wingdings">&uml;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Wingdings">&uml;</FONT></TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))</FONT></TD></TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<P STYLE="margin-top: 0; margin-bottom: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 5.9pt 0pt 0; color: #231F20">Indicate by check mark whether the
registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&sect;230.405 of this chapter) or
Rule 12b-2 of the Securities Exchange Act of 1934 (&sect;240.12b-2 of this chapter).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 4in; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: #231F20">Emerging growth company &#9746;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 32.3pt 0pt 0; color: #231F20">If an emerging growth company, indicate
by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act.&nbsp;&nbsp;&#9744;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 32.3pt 0pt 0"></P>



<P STYLE="margin-top: 0; margin-bottom: 0"></P>

<P STYLE="margin: 0; border-bottom: Black 2.5pt double"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


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<P STYLE="margin: 0; border-bottom: Black 2.5pt double">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">On June 14, 2017, Alliance MMA, Inc. (the &ldquo;Company&rdquo;)
entered into an Asset Purchase Agreement pursuant to which it acquired the mixed martial arts (MMA) promotion business of The Englebrecht
Company, Inc., doing business as Roy Englebrecht Promotions (&ldquo;Englebrecht&rdquo;). The contractual purchase price for the
acquisition is $1,039,500, $207,900 of which will be paid in cash and $831,600 will be paid in 693,000 shares of the Company&rsquo;s
common stock, valued at $1.20. In connection with the acquisition, Englebrecht will place 258,818 shares of the common stock issuable
as part of the purchase price in escrow to guarantee the financial performance of the Englebrecht promotion business following
the acquisition. In the event that the gross profit of the Englebrecht promotion business is less than $148,500 during the 12-month
period following the acquisition, all 258,818 shares will be forfeited by Englebrecht and cancelled. Among the assets being purchased
by Alliance is a cash balance of approximately $159,000.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The foregoing description of the acquisition of the assets of
The Englebrecht Company, Inc.is a summary only and is qualified in its entirety by reference to the complete text of the Asset
Purchase Agreement filed herewith as Exhibit 10.1 and incorporated herein by reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>ITEM 7.01 REGULATION FD DISCLOSURE</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">On June 15, 2017, the Company issued a press release announcing
the acquisition of the assets of The Englebrecht Company, Inc. A copy of the press release is attached as Exhibit 99.1 to this
Current Report on Form 8-K.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The information under this Item 7.01 and in Exhibit 99.1 in
this Current Report is being furnished and shall not be deemed &ldquo;filed&rdquo; for the purpose of Section 18 of the Securities
Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information under this Item 7.01
and in Exhibit 99.1 in this Current Report shall not be incorporated by reference into any registration statement or other document
pursuant to the Securities Act of 1933, as amended.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 0.25in">&nbsp;</TD>
    <TD STYLE="width: 0.35in"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(d)</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Exhibits.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">10.1</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Asset Purchase Agreement, dated as of June 14, 2017, by and among The Englebrecht Company, Inc., Roy Englebrecht and Alliance MMA, Inc.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">99.1</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Press Release dated June 15, 2017</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SIGNATURES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR>
    <TD>&nbsp;</TD>
    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">ALLIANCE MMA, INC.</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD COLSPAN="2">&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top; width: 50%">&nbsp;</TD>
    <TD STYLE="width: 5%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:&nbsp;</FONT></TD>
    <TD STYLE="vertical-align: top; width: 44%; border-bottom: Black 1pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Paul K. Danner</FONT></TD>
    <TD STYLE="width: 1%">&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Paul K. Danner</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="vertical-align: top"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Chief Executive Officer</FONT></TD>
    <TD>&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Dated: June 15, 2017</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


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<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>2
<FILENAME>v469110_ex10-1.htm
<DESCRIPTION>EXHIBIT 10.1
<TEXT>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right; text-indent: 0.5in"><B>Exhibit 10.1</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">ASSET PURCHASE AGREEMENT</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">THIS ASSET PURCHASE
AGREEMENT (this &ldquo;<U>Agreement</U>&rdquo;), dated as of June 14, 2017 (the &ldquo;<U>Effective Date</U>&rdquo;), is entered
into by and among The Englebrecht Company, Inc., a California corporation d/b/a as Roy Englebrecht Promotions (&ldquo;<U>Seller</U>&rdquo;),
Roy Englebrecht, an individual and resident of the State of California (the &ldquo;<U>Primary Shareholder</U>&rdquo;), and Alliance
MMA, Inc., a Delaware corporation (&ldquo;<U>Buyer</U>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, Seller is
engaged in promoting and conducting mixed martial arts events at various venues under the name &ldquo;Roy Englebrecht Promotions&rdquo;;
and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, the Primary
Shareholder owns 100% of the issued and outstanding voting equity of Seller; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">WHEREAS, the Primary
Shareholder and Seller wish to provide for the sale to Buyer of all of the assets and property rights now owned and held by Seller
that are used or usable in the Business, on the terms and conditions set forth in this Agreement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">NOW, THEREFORE, in
consideration of the premises and mutual covenants, agreements and provisions herein contained, the parties hereto, intending to
be legally bound, hereby agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
I</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">DEFINITIONS</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">1.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Definitions</U>. Capitalized
terms used herein and not otherwise defined shall have the respective meanings set forth on <U>Annex I</U> hereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
II</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">PURCHASE AND SALE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">2.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Agreements to Purchase and
Sell</U>. Subject to the terms and conditions contained herein, at the Closing, Seller shall sell, transfer, convey, assign
and deliver to Buyer, and Buyer shall purchase and accept from Seller, free and clear from all Encumbrances (except the
Permitted Encumbrances), all of Seller&rsquo;s right, title and interest in and to all of the properties, assets, and other
rights of every kind and nature, whether tangible or intangible, real or personal, owned, leased, licensed or otherwise held
by Seller as of the Closing, in each case to the extent primarily relating to or used in the Business regardless of where
such assets are located (collectively, the &ldquo;<U>Purchased Assets</U>&rdquo;), including but not limited to the
following:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">all accounts receivable, notes and notes receivable and other receivables (whether or not billed)
relating to the Business (collectively, the &ldquo;<U>Accounts Receivable</U>&rdquo;);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">all lighting, trusses, machinery, tools, spare parts, vehicles, furniture, fixtures, fighter cages
and other equipment and other tangible personal property (excluding Inventory) of the Business (collectively, the &ldquo;<U>Equipment</U>&rdquo;),
including such Equipment identified on <U>Schedule 2.1(b)</U>, and all transferrable warranties and guarantees, if any, express
or implied, existing for the benefit of Seller in connection with the Equipment;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">all contracts and agreements of Seller including, without limitation, leases, licenses, sponsorship
agreements, Fighter Agreements and any other agreements with fighters and managers, employment agreements, non-competition and
non-solicitation agreements, agreements with event venues, open quotations and bids from or to Seller&rsquo;s venues, suppliers,
customers or potential customers, and other agreements, whether oral or written, relating to or used in the Business, including
those identified on <U>Schedule 2.1(c)</U> (collectively, the &ldquo;<U>Assumed Contracts</U>&rdquo;);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">all rights under the all leases and subleases of real property relating to or used in the Business
and listed on <U>Schedule 2.1(d)</U> (&ldquo;<U>Real Estate Leases</U>&rdquo;);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(e)</TD><TD STYLE="text-align: justify">all deposits, prepayments and prepaid expenses or other similar current assets used in the Business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(f)</TD><TD STYLE="text-align: justify">all transferable approvals, authorizations, certifications, consents, variances, permissions, licenses
and Permits to or from, or filings, notices or recordings to or with, any Governmental Authority used in the Business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(g)</TD><TD STYLE="text-align: justify">all inventory, including all raw materials, work-in-process, finished goods, packaging materials,
office supplies, maintenance supplies, spare parts and similar items used or intended for use in connection with the Business (&ldquo;<U>Inventory</U>&rdquo;);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(h)</TD><TD STYLE="text-align: justify">all leasehold improvements constructed by Seller or provided by landlords for Seller, subject to
the rights and obligations under the Real Estate Leases;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(i)</TD><TD STYLE="text-align: justify">all sales and marketing information, including all customer records and sales history with respect
to customers (including invoices), sales and marketing records, price lists, documents, correspondence, studies, reports, and all
other books, ledgers, files, and records of every kind, tangible data, customer lists (including appropriate contact information),
vendor and supplier lists, service provider lists, promotional literature and advertising materials, catalogs, data books and records,
of the Seller, relating to the Business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(j)</TD><TD STYLE="text-align: justify">all Intellectual Property Rights related to the Business, including the goodwill of the business
related thereto (collectively, the &ldquo;<U>Transferred Intellectual Property</U>&rdquo;), subject to the exercise by the Seller
of the Buyback Option upon the occurrence of a Buyback Condition;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(k)</TD><TD STYLE="text-align: justify">all records, reports and information files of Seller relating to the Business (including business
development and development history files);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(l)</TD><TD STYLE="text-align: justify">all claims, warranties, guarantees, refunds, causes of action, defenses, counterclaims, rights
of recovery, rights of set-off and rights of recoupment of every kind and nature (including rights to insurance proceeds) related
to the Business, received after the Closing Date with respect to damage, non-conformance of or loss to the Purchased Assets, except
for any of the foregoing to the extent they arise under the Excluded Assets;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(m)</TD><TD STYLE="text-align: justify">to the extent transferable, all telephone and facsimile numbers and Internet domain addresses,
in each case related to the Purchased Assets, including, without limitation, those described on <U>Schedule 2.1(m)</U>;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(n)</TD><TD STYLE="text-align: justify">cash in the aggregate amount of $158,951 which will be deposited at Closing by Seller into an Alliance
MMA bank account; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(o)</TD><TD STYLE="text-align: justify">all other assets used in connection with the Business and not retained by Seller pursuant to <U>Section
2.2</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">2.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Excluded Assets</U>. Notwithstanding
anything to the contrary in this Agreement, Seller shall not sell, transfer or assign, and Buyer shall not purchase or otherwise
acquire, the following assets of Seller (such assets being collectively referred to hereinafter as the &ldquo;<U>Excluded Assets</U>&rdquo;):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">all rights of Seller arising under this Agreement, the Other Agreements or from the consummation
of the transactions contemplated hereby or thereby;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">all corporate minute books, stock records and Tax returns (including all work papers relating to
such Tax returns) of Seller and such other similar corporate books and records of Seller as may exist on the Closing Date;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">all claims and rights to refunds of Taxes paid by or on behalf of Seller; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">all licenses and approvals of any Governmental Authority related to the Business that are personal
to Seller and non-transferrable.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">2.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Liabilities of Seller; Assumed
Liabilities</U>. Buyer is not assuming and shall not be held responsible for nor shall be required to assume or be obligated to
pay, discharge or perform, any debts, taxes, adverse claims, obligations or liabilities of Seller of any kind or nature or at any
time existing or asserted, whether fixed, contingent or otherwise, whether in connection with the Purchased Assets, the Business
or otherwise and whether arising before or after the consummation of the transactions contemplated by this Agreement, or bear any
cost or charge with respect thereto, including without limitation, any accounts or notes payable, Taxes, warranty or personal injury
claims accrued prior to the Closing, commissions, union contracts, unemployment contracts, profit sharing, retirement, pension,
bonus, hospitalization, vacation or other employee benefits or any employment or old-age benefits relating to the employees of
Seller. Notwithstanding the foregoing, on the Closing Date, Buyer shall assume and agrees to timely pay, perform and discharge
the following Liabilities of Seller (collectively referred to as the &ldquo;<U>Assumed Liabilities</U>&rdquo;):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">all Liabilities and all obligations arising after the Closing Date under the Assumed Contracts,
other than any Liability arising out of or relating to a breach of any Assigned Contract that occurred prior to the Closing Date;
and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">all Liabilities or other claims related to the Business, that arise from acts performed by Buyer
after the Closing Date or that arise from ownership and operation of the Purchased Assets and Business after the Closing Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">For purposes of this
Agreement, &ldquo;<U>Liability</U>&rdquo; means any debt, obligation, duty or liability of any nature (including unknown, undisclosed,
unmatured, unaccrued, unasserted, contingent, indirect, conditional, implied, vicarious, derivative, joint, several or secondary
liability), regardless of whether such debt, obligation, duty or liability would be required to be disclosed on a balance sheet
prepared in accordance with U.S. GAAP and regardless of whether such debt, obligation, duty or liability is immediately due and
payable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">2.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Procedures for Purchased Assets
not Transferable</U>. If any property or other rights included in the Purchased Assets are not assignable or transferable either
by virtue of the provisions thereof or under applicable Law without the consent of some third party or parties, Seller shall use
its commercially reasonable efforts to obtain such consents after the execution of this Agreement, but prior to the Closing, and
Buyer shall use its commercially reasonable efforts to assist in that endeavor. If any such consent cannot be obtained prior to
the Closing and the Closing occurs, this Agreement, the Other Agreements and the related instruments of transfer shall not constitute
an assignment or transfer of the Purchased Asset regarding which such consent was not obtained and Buyer shall not assume Seller&rsquo;s
obligations with respect to such Purchased Asset, but Seller shall use its commercially reasonable efforts to obtain such consent
as soon as reasonably possible after the Closing or otherwise obtain for Buyer the practical benefit of such property or rights
and Buyer shall use its commercially reasonable efforts to assist in that endeavor. For purposes of this Section&nbsp;2.4 only
and not for the purposes of the rest of this Agreement, commercially reasonable efforts shall not include any requirement of either
party to expend money, commence any litigation or offer or grant any accommodation (financial or otherwise) to any third party.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
III&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">PURCHASE PRICE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">3.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Purchase Price</U>. The purchase
price (&ldquo;<U>Purchase Price</U>&rdquo;) for the Purchased Assets shall be One Million Thirty-Nine Thousand Five Hundred dollars
($1,039,500), subject to any Make-Good adjustment that may apply pursuant to Section 3.2. At the Closing, Two Hundred Seven Thousand
Nine Hundred dollars ($207,900) of the Purchase Price shall be paid in cash, and Eight Hundred Thirty-One Thousand Six Hundred
dollars ($831,600) shall be paid in Common Stock (the &ldquo;<U>Purchase Price Shares</U>&rdquo;). The Purchase Price Shares will
be valued at the Share Price as of the day prior to the date of the public announcement of the purchase of the Purchased Assets</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">3.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Make-Good Adjustment</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">At the Closing, Buyer shall deposit into escrow a number of shares of Common Stock equal to (A)
30% of the Purchase Price <U>divided by</U> (B) the Share Price (the &ldquo;<U>Escrow Shares</U>&rdquo;). In the event that Gross
Profit attributable to the Business during the twelve (12) month period following the Closing, and included in earnings before
income taxes in Buyer&rsquo;s periodic reports filed with the Commission for the relevant periods (prorated for partial periods),
is less than One Hundred Forty-Eight Thousand Five Hundred dollars ($148,500) (the &ldquo;<U>Target Gross Profit Threshold</U>&rdquo;),
the Escrow Shares shall be returned to Buyer and cancelled. As used in this Agreement and the Other Agreements, &ldquo;<U>Gross
Profit</U>&rdquo; means total revenue minus the cost of revenue as determined by US GAAP, consistently applied. For purposes of
clarification, the Primary Shareholder&rsquo;s compensation as an employee of Buyer shall be included in cost of revenue for purposes
of determining Gross Profit.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">Buyer will calculate the Target Gross Profit Threshold and submit such calculations to Seller at
least thirty (30) days prior to the date on which Buyer files with the Commission its first periodic report covering the twelve
(12) month period following the Closing. Seller may object within ten (10) days following receipt of Buyer&rsquo;s calculation
of the Target Gross Profit Threshold (the &ldquo;<U>Target Gross Profit Notice</U>&rdquo;) by providing detailed written objections
to such calculation. If Seller does not make such objection within such ten-day period, Seller will be deemed to have accepted
such calculation. Absent manifest error by Buyer, Buyer&rsquo;s calculation of the Target Gross Profit Threshold shall be binding
on Seller.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">In the event that the Escrow Shares are cancelled pursuant to this <U>Section 3.2</U>, such cancellation
shall be deemed an adjustment to the Purchase Price.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: -0.3in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
IV&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">CLOSING</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">4.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Closing</U>. The Closing shall
take place at a place and location to be agreed upon by Buyer and Seller, subject to the satisfaction or waiver of each of the
conditions set forth in Article&nbsp;8.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">4.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Actions at Closing</U>. At the
Closing, subject to the terms and conditions hereof, the following actions shall be taken by the parties:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify"><U>Seller&rsquo;s Closing Deliveries</U>. In return for the Purchase Price, Seller shall transfer
and convey or cause to be transferred and conveyed to Buyer all of the Purchased Assets and Seller, and in furtherance thereof
shall deliver or cause to be delivered to Buyer at the Closing:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(i)</TD><TD STYLE="text-align: justify">the Bill of Sale, Conveyance and Assignment, duly executed by Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(ii)</TD><TD STYLE="text-align: justify">the Assignment and Assumption Agreement, duly executed by Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(iii)</TD><TD STYLE="text-align: justify">the Escrow Agreement, duly executed by Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>


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    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(iv)</TD><TD STYLE="text-align: justify">the Intellectual Property Transfer Agreement, duly executed by Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(v)</TD><TD STYLE="text-align: justify">the Seller&rsquo;s Officer&rsquo;s Certificate, signed by a duly authorized officer of Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(vi)</TD><TD STYLE="text-align: justify">the Non-Competition and Non-Solicitation Agreement, signed by the Primary Shareholder;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(vii)</TD><TD STYLE="text-align: justify">the Employment Agreement, signed by the Primary Shareholder;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(viii)</TD><TD STYLE="text-align: justify">the Lock-up Agreement, signed by the Primary Shareholder; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(ix)</TD><TD STYLE="text-align: justify">such other documents as Buyer may reasonably request in order to effectuate the transfer and conveyance
of good and valid title in and to the Purchased Assets to Buyer.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify"><U>Buyer&rsquo;s Closing Deliveries</U>. In consideration for the transfer of the Purchased Assets
and the other transactions contemplated hereby, Buyer shall deliver or cause to be delivered to Seller at the Closing:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(i)</TD><TD STYLE="text-align: justify">the cash portion of the Purchase Price by wire transfer of immediately available funds to such
account as Seller shall designate;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(ii)</TD><TD STYLE="text-align: justify">the Buyer&rsquo;s Shares (less the Escrow Shares, which shall be delivered to the Escrow Agent);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(iii)</TD><TD STYLE="text-align: justify">the Assignment and Assumption Agreement, duly executed by Buyer;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(iv)</TD><TD STYLE="text-align: justify">the Escrow Agreement, duly executed by Buyer;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(v)</TD><TD STYLE="text-align: justify">the Intellectual Property Transfer Agreement, duly executed by Buyer;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(vi)</TD><TD STYLE="text-align: justify">the Seller&rsquo;s Officer&rsquo;s Certificate, signed by a duly authorized officer of Buyer;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(vii)</TD><TD STYLE="text-align: justify">the Non-Competition and Non-Solicitation Agreement, duly executed by Buyer; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(viii)</TD><TD STYLE="text-align: justify">the Employment Agreement, duly executed by Buyer.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify"><U>Notification of Asset Transfer</U>. At or before the Closing, Seller will notify all parties
to which notice is required as a result of the sale of the Purchased Assets to Buyer and provide copies of such notices to Buyer.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
V&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">REPRESENTATIONS AND WARRANTIES OF SELLER
AND THE PRIMARY SHAREHOLDER</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Seller and the Primary Shareholder, jointly
and severally, represent and warrant to Buyer as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Organization</U>. Seller is a
corporation duly organized and validly existing in good standing under the laws of the State of California, duly qualified to transact
business as a foreign entity in such jurisdictions where the nature of its Business makes such qualification necessary, except
as to jurisdictions where the failure to qualify would not reasonably be expected to have a material adverse effect on the Business
of the Seller or the Purchased Assets, and has all requisite corporate power and authority to own, lease and operate the Purchased
Assets and to carry on its Business, as now being conducted.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Due Authorization</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">Seller has full corporate power and authority to execute, deliver and perform its obligations under
this Agreement and the Other Agreements to which it is a party, and the execution and delivery of this Agreement and the Other
Agreements and the performance of all of its obligations hereunder and thereunder has been duly and validly authorized and approved
by all necessary corporate action of the Seller, including approval of this Agreement and the Other Agreements by the board of
directors of Seller.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">The signing, delivery and performance of this Agreement and the Other Agreements by Seller is not
prohibited or limited by, and will not result in the breach of or a default under, or conflict with any obligation of Seller with
respect to the Purchased Assets under (i)&nbsp;any provision of its certificate of incorporation, by-laws or other organizational
documentation of Seller, (ii)&nbsp;any material agreement or instrument to which Seller is a party or by which it or its properties
are bound, (iii)&nbsp;any authorization, judgment, order, award, writ, injunction or decree of any Governmental Authority which
breach, default or conflict would have a material adverse effect on the Business or Purchased Assets or Seller&rsquo;s ability
to consummate the transactions contemplated hereby, or (iv)&nbsp;any applicable law, statute, ordinance, regulation or rule which
breach, default or conflict would have a material adverse effect on the Business or Purchased Assets or Seller&rsquo;s ability
to consummate the transactions contemplated hereby, and, will not result in the creation or imposition of any Encumbrance on any
of the Purchased Assets. This Agreement has been, and on the Closing Date the Other Agreements to which Seller is a party will
have been, duly executed and delivered by Seller and constitutes, or, in the case of such Other Agreements, will constitute, the
legal, valid and binding obligation of Seller, enforceable against Seller in accordance with their respective terms, except as
enforceability may be limited or affected by applicable bankruptcy, insolvency, moratorium, reorganization or other laws of general
application relating to or affecting creditors&rsquo; rights generally.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Equipment and other Purchased
Assets</U>. The Equipment and other Purchased Assets owned by, in the possession of, or used by Seller, in connection with the
Business is in good condition and repair, ordinary wear and tear excepted, and is usable in the ordinary course of business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Title</U>. The Purchased Assets
are owned legally and beneficially by Seller which has good and transferable title thereto, free and clear of all Encumbrances
other than Permitted Encumbrances. At the Closing, Buyer will receive legal and beneficial title to all of the Purchased Assets,
free and clear of all Encumbrances, except for the Permitted Encumbrances and Assumed Liabilities.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Intellectual Property</U>. Identified
on <U>Schedule 5.5</U> is a complete and accurate list of all Intellectual Property Rights used by Seller in the Business. Except
as set forth on <U>Schedule 5.5</U>, the Transferred Intellectual Property is owned free and clear of all Encumbrances or has been
duly licensed for use by Seller and all pertinent licenses and their respective material terms are set forth on <U>Schedule 5.5</U>.
The Transferred Intellectual Property is not the subject of any pending adverse claim or, to Seller&rsquo;s knowledge, the subject
of any threatened litigation or claim of infringement or misappropriation. The Seller has not violated the terms of any license
pursuant to which any part of the Transferred Intellectual Property has been licensed by the Seller. To Seller&rsquo;s knowledge,
the Transferred Intellectual Property does not infringe on any Intellectual Property Rights of any third party. To the Seller&rsquo;s
knowledge the Transferred Intellectual Property together with the rights granted under the Trademark License Agreement constitutes
all of the Intellectual Property Rights necessary to conduct the Business as presently conducted. The Transferred Intellectual
Property will continue to be available for use by Buyer from and after the Closing at no additional cost to Buyer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Litigation</U>. There is no suit
(at law or in equity), claim, action, judicial or administrative proceeding, arbitration or governmental investigation now pending
or, to the best knowledge of Seller threatened, (i) arising out of or relating to any aspect of the Business, or any part of the
Purchased Assets, (ii) concerning the transactions contemplated by this Agreement, or (iii) involving Seller, its shareholders,
or the officers, directors or employees of Seller in reference to actions taken by them in the conduct of any aspect of the Business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Consents</U>. No notice to, filing
with, authorization of, exemption by, or consent of any Person is required for Seller to consummate the transactions contemplated
hereby.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Brokers, Etc</U>. No broker or
investment banker acting on behalf of Seller or under the authority of Seller is or will be entitled to any broker&rsquo;s or finder&rsquo;s
fee or any other commission or similar fee directly or indirectly from Seller or Buyer in connection with any of the transactions
contemplated herein, other than any fee that is the sole responsibility of Seller.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Absence of Undisclosed Liabilities</U>.
To Seller&rsquo;s knowledge, Seller has not incurred any material liabilities or obligations with respect to the Purchased Assets
(whether accrued, absolute, contingent or otherwise), which continue to be outstanding, except as otherwise expressly disclosed
in this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Assumed Contracts</U>. All current
and complete copies of all Assumed Contracts have been delivered to or made available to the Buyer. The Assumed Contracts are all
in full force and effect and, to Seller&rsquo;s knowledge, there are no outstanding material defaults or violations under such
Assumed Contracts on the part of the Seller or, to the knowledge of the Seller, on the part of any other party to such Assumed
Contracts, except for such defaults as will not have a material adverse effect on the Business or Purchased Assets, taken as a
whole. There are no current or pending negotiations with respect to the renewal, repudiation or amendment of any Assumed Contract,
other than in connection with negotiations for renewals and amendments in the ordinary course of business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Tax Matters</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">Seller has duly and timely paid all Taxes, including all installments on account of Taxes for the
current year, that are due and payable by it.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">There are no proceedings, investigations, audits or claims now pending or threatened against Seller
in respect of any Taxes, and there are no matters under discussion, audit or appeal with any governmental authority relating to
Taxes.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">Seller has duly and timely withheld all Taxes and other amounts required by law to be withheld
by it relating to the Business (including Taxes and other amounts required to be withheld by it in respect of any amount paid or
credited or deemed to be paid or credited by it to or for the account or benefit of any Person, including any employees, officers
or directors and any non-resident Person), and has duly and timely remitted to the appropriate Governmental Authority such Taxes
and other amounts required by law to be remitted by it.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">The Seller has duly and timely collected all amounts on account of any sales or transfer Taxes,
including goods and services, harmonized sales and provincial or territorial sales Taxes with respect to the Purchased Assets,
required by law to be collected by it and has duly and timely remitted to the appropriate Governmental Authority any such amounts
required by law to be remitted by it.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Scope of Rights in Purchased
Assets</U>. The rights, properties, and assets included in the Purchased Assets include substantially all of the rights, properties,
and assets, of every kind, nature and description, wherever located, that Seller believes are necessary to own, use or operate
the Business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Compliance with Laws</U>. Seller
is in compliance with all laws applicable to the Business, except where the failure to be in compliance would not have a material
adverse effect on the Purchased Assets or the Business. Seller has not received any unresolved written notice of or been charged
with the violation of any laws applicable to the Business except where such charge has been resolved. There are no pending or,
to the knowledge of the Seller, threatened actions or proceedings by any Governmental Authority, which would prohibit or materially
impede the Business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.14&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Financial Statements</U>.&#9;
Seller has provided to Buyer copies of the unaudited balance sheet of the Seller at December 31, 2015 and December 31, 2016 and
the related statements of income and cash flows for the years then ended (collectively, the &ldquo;<U>Financial Statements</U>&rdquo;.
The Financial Statements fairly present, in all material respects, the assets of the Business at December 31, 2016 and the operating
profit or loss of the Business for the year then ended.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Absence of Certain Changes</U>.
Since December 31, 2016, (i) the Business has been conducted in all material respects in the ordinary course of business and (ii)
neither Seller nor the Primary Shareholder have taken any of the following actions:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(i)</TD><TD STYLE="text-align: justify">sold, assigned or transferred any material portion of the Purchased Assets other than (i) in the
ordinary course of business or (ii) sales or other dispositions of obsolete or excess equipment or other assets not used in the
Business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(ii)</TD><TD STYLE="text-align: justify">cancelled any indebtedness other than in the ordinary course of business, or waived or provided
a release of any rights of material value to the Business or the Purchased Assets;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(iii)</TD><TD STYLE="text-align: justify">except as required by Law, granted any rights to severance benefits, &ldquo;stay pay&rdquo;, termination
pay or transaction bonus to any Business Employee or increased benefits payable or potentially payable to any such Business Employee
under any previously existing severance benefits, &ldquo;stay-pay&rdquo;, termination pay or transaction bonus arrangements (in
each case, other than grants or increases for which Buyer will not be obligated following the Closing);</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(iv)</TD><TD STYLE="text-align: justify">except in the ordinary course of business, made any capital expenditures or commitments therefor
with respect to the Business in an amount in excess of $50,000 in the aggregate;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(v)</TD><TD STYLE="text-align: justify">acquired any entity or business (whether by the acquisition of stock, the acquisition of assets,
merger or otherwise), other than acquisitions that have not or will not become integrated into the Business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(vi)</TD><TD STYLE="text-align: justify">amended the terms of any existing Employee Plan, except for amendments required by Law;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(vii)</TD><TD STYLE="text-align: justify">changed the Tax or accounting principles, methods or practices of the Business, except in each
case to conform to changes required by Tax Law, in U.S. GAAP or applicable local generally accepted accounting principles;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(viii)</TD><TD STYLE="text-align: justify">amended, cancelled (or received notice of future cancellation of) or terminated any Assumed Contract
which amendment, cancellation or termination is not in the ordinary course of business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(ix)</TD><TD STYLE="text-align: justify">materially increased the salary or other compensation payable by Seller to any Business Employee,
or declared or paid, or committed to declare or pay, any bonus or other additional payment to and Business Employees, other than
(A) payments for which Buyer shall not be liable after Closing, (B) customary compensation increases and (C) bonus awards or payments
under existing bonus plans and arrangements awarded to Business Employees which have been awarded or paid in the ordinary course
of business;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(x)</TD><TD STYLE="text-align: justify">failed to make any material payments under any Assumed Contracts or Permits as and when due (except
where contested in good faith or cured by Seller) under the terms of such Assumed Contracts or Permits;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(xi)</TD><TD STYLE="text-align: justify">suffered any material damage, destruction or loss relating to the Business or the Purchased Assets,
not covered by insurance;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(xii)</TD><TD STYLE="text-align: justify">incurred any material claims relating to the Business or the Purchased Assets not covered by applicable
policies of liability insurance within the maximum insurable limits of such policies;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(xiii)</TD><TD STYLE="text-align: justify">mortgaged, sold, assigned, transferred, pledged or otherwise placed an Encumbrance on any Purchased
Asset, except in the ordinary course of business, as otherwise set forth herein or that will be released at Closing;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(xiv)</TD><TD STYLE="text-align: justify">transferred, granted, licensed, assigned, terminated or otherwise disposed of, modified, changed
or cancelled any material rights or obligations with respect to any of the Transferred Intellectual Property, except in the ordinary
course of business; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.4in">(xv)</TD><TD STYLE="text-align: justify">entered into any agreement or commitment to take any of the actions set forth in paragraphs (i)
through (xiv) of this <U>Section 5.15</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.6in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.16&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Employee Benefit Plans</U>.
Attached on <U>Schedule 5.16</U> is a list of all qualified and non-qualified pension and welfare benefit plans of Seller (the
&ldquo;<U>Employee Plans</U>&rdquo;). Each of the Employee Plans has been operated in accordance with its terms, does not discriminate
(as that term is defined in the Code) and will, along with all other bonus plans, incentive or compensation arrangements provided
by Seller to or for its employees, be terminated by Seller immediately following Closing. All payments due from Seller pursuant
thereto have been paid.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.17&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Business Employees</U>. Attached
on <U>Schedule 5.17</U> is a list of all employees of Seller (collectively, the &ldquo;<U>Business Employees</U>&rdquo;), their
current salaries or compensation, a listing of commission arrangements, a list of commitments for future salary or compensation
increases, and the last salary raise with dates and amounts. <U>Schedule 5.17</U> lists all individuals with whom Seller has employment,
consulting, representative, labor, non-compete or any other restrictive agreements. Seller has not entered into any severance or
similar arrangement with respect of any Business Employee (or any former employee or consultant) that will result in any obligation
(absolute or contingent) of Buyer or Seller to make any payment to any Business Employee (or any former employee or consultant)
following termination of employment.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.18&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Labor Relations</U>. Seller
has complied in all material respects with all federal, state and local laws, rules and regulations relating to the employment
of labor including those related to wages, hours and the payment of withholding and unemployment Taxes. Seller has withheld all
amounts required by law or agreement to be withheld from the wages or salaries of its employees and is not liable for any arrearage
of wages or any Taxes or penalties for failure to comply with any of the foregoing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.19&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Sponsors, Vendors and Suppliers</U>.
Attached on <U>Schedule 5.19</U> is a complete and accurate list of (i) the five (5) largest sponsors of Seller in terms of revenue
during the period from January 1, 2015 through December 31, 2016, showing the approximate total amount of sponsorship revenue by
Seller from each such sponsor during such period; and (ii) the five (5) largest vendors and suppliers (whether of production services,
event venues, equipment, fighter managers, etc.) to Seller in terms of purchases or payments made by Seller to such vendor or supplier
during the period from January 1, 2015 through December 31, 2016, showing the approximate total purchases or payments by Seller
from each such supplier during such period. As of the date of this Agreement there has been no adverse change in the business relationship
of Seller with any sponsor, vendor or supplier named on <U>Schedule 5.19</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.20&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Conflict of Interest</U>. Neither
Seller nor the Primary Shareholder have any direct or indirect interest (except through ownership of less than five percent (5%)
of the outstanding securities of corporations listed on a national securities exchange or registered under the Securities Exchange
Act of 1934, as amended) in (i) any entity which does business with Seller or is competitive with the Business, or (ii) any property,
asset or right which is used by Seller in the conduct of its Business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.21&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Fighters Under Contract</U>.
<U>Schedule 5.21</U> sets forth each agreement to which the Seller or Primary Shareholder is a party with any professional mixed
martial arts fighter and the economic terms of each such agreement (each a &ldquo;<U>Fighter Contract</U>&rdquo;). Each Fighter
Contract is in full force and effect and, to Seller&rsquo;s knowledge, there are no outstanding material defaults or violations
under any such Fighter Contract on the part of the Seller or, to the knowledge of the Seller, on the part of any other party to
such Fighter Contract, except for such defaults as will not have a material adverse effect on the Business or Purchased Assets,
taken as a whole. There are no current or pending negotiations with respect to the renewal, repudiation or amendment of any Fighter
Contract, other than in connection with negotiations for renewals and amendments in the ordinary course of business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.22&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Inventories</U>. All Inventory,
except for obsolete items or items of below-standard quality which have been written off or written down on Seller&rsquo;s balance
sheet, has been purchased in the ordinary course of business, is free from material defects, consists of goods of the kind, quantity
and quality regularly used and sold in the Business. The Inventory, except for obsolete items or items of below-standard quality
which have been written off or written down on Seller&rsquo;s balance sheet, is merchantable and fit for its intended purpose and
Seller has not, is not contemplating, nor has any reason to believe that a recall of such items or any items previously sold by
Seller is necessary or warranted.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.23&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Accounts Receivable</U>. All
of the Accounts Receivable are (and as of the Closing Date will be) bona fide receivables subject to no counterclaims or offsets
and arose in the ordinary course of business. At the Closing and except for Permitted Encumbrances, no person or entity will have
any lien on such Accounts Receivable or any part thereof, and no agreement for deduction, free goods, discount or other deferred
price or quantity adjustment will have been made with respect to any such Accounts Receivable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.24&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Insurance</U>. Seller maintains
(i) insurance on all the Purchased Assets covering property damage by fire or other casualty which it is customary for Seller to
insure, (ii) insurance protection against all liabilities, claims, and risks against which it is customary for Seller to insure,
and (iii) insurance for worker&rsquo;s compensation and unemployment, products liability, and general public liability. All of
such policies are consistent with past practices of Seller. Seller is not in default under any of such policies or binders. Such
policies and binders are in full force and effect on the date hereof and shall be kept in full force and effect through the Closing
Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.25&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Payment of Debts</U>. Except
for those liabilities assumed by Buyer pursuant to <U>Section 2.3</U>, Seller has made adequate provisions for payments of the
amounts due to its creditors and shall pay the same in full at Closing or pursuant to their existing terms on or before the Closing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.26&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Accuracy of Statements</U>.
No representation or warranty by Seller or Primary Shareholder in this Agreement contains, or will contain, an untrue statement
of a material fact or omits, or will omit, to state a material fact necessary to make the statements contained herein or therein,
in light of the circumstances in which they are made, not misleading. There is no fact known to Seller or Primary Shareholder that
materially adversely affects the business, financial condition or affairs of the Business, Seller or Primary Shareholder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.27&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Representations and Warranties
of Buyer</U>. Neither Seller nor Primary Shareholder are aware of, or have discovered through due diligence, any breaches by Buyer
of its representations and warranties made in Article 6 of this Agreement, which they have not disclosed to Buyer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.28&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Sufficiency of Assets</U>. The
Purchased Assets constitute all of the assets necessary to conduct the Business as it is conducted as of the date of this Agreement.
All Permits and Assumed Contracts, including those identified on <U>Schedule 2.1(c)</U> will be available for use by the Buyer
on materially identical terms (i) as of the Closing and (ii) for at least one year following the Closing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.29&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>The Primary Shareholder</U>:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">has never (i) made a general assignment for the benefit of creditors, (ii) filed, or had filed
against the Primary Shareholder, any bankruptcy petition or similar filing, (iii) suffered the attachment or other judicial seizure
of all or a substantial portion of the Primary Shareholder&rsquo;s assets, (iv) admitted in writing the Primary Shareholder&rsquo;s
inability to pay his debts as they become due, or (v) taken or been the subject of any action that may have an adverse effect on
his ability to comply with or perform any of his covenants or obligations under any of the Other Agreements; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">is not subject to any Order or is bound by any agreement that may have an adverse effect on his
ability to comply with or perform any of his covenants or obligations under any of the Other Agreements. There is no Proceeding
pending, and no Person has threatened to commence any Proceeding, that may have an adverse effect on the ability of Primary Shareholder
to comply with or perform any of his covenants or obligations under any of the Other Agreements. No event has occurred, and no
claim, dispute or other condition or circumstance exists, that might directly or indirectly give rise to or serve as a basis for
the commencement of any such Proceeding.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">5.30&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Investment Purposes</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">Seller and Primary Shareholder (i) understand that the Purchase Price Shares to be issued to Seller
pursuant to this Agreement have not been registered for sale under any federal or state securities Laws and that such shares are
being offered and sold to Seller pursuant to an exemption from registration provided under Section 4(a)(2) of the Securities Act,
(ii) agree that Seller is acquiring such shares for its own account for investment purposes only and without a view to any distribution
thereof other than to the Primary Shareholder as permitted by the Securities Act and subject to the Lock-Up Agreement, (iii) acknowledge
that the representations and warranties set forth in this Section 5.30 are given with the intention that the Buyer rely on them
for purposes of claiming such exemption from registration, and (iv) understand that they must bear the economic risk of the investment
in such shares for an indefinite period of time as such shares cannot be sold unless subsequently registered under applicable federal
and state securities Laws or unless an exemption from registration is available therefrom.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 40.5pt"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">Seller and Primary Shareholder agree (i) that the shares of Purchase Price Shares to be issued
to Seller pursuant to this Agreement will not be sold or otherwise transferred for value unless (x) a registration statement covering
such shares has become effective under applicable state and federal securities laws, including, without limitation, the Securities
Act, or (y) there is presented to the Buyer an opinion of counsel satisfactory to the Buyer that such registration is not required,
(ii) that any transfer agent for the Purchase Price Shares may be instructed not to transfer any such shares unless it receives
satisfactory evidence of compliance with the foregoing provisions, and (iii) that there will be endorsed upon any certificate evidencing
such shares an appropriate legend calling attention to the foregoing restrictions on transferability of such shares. The Primary
Shareholder acknowledges that he will be subject to the Buyer&rsquo;s insider trading policy.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 40.5pt"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">Seller and Primary Shareholder are each an &ldquo;accredited investor&rdquo; within the meaning
of Rule 501 of Regulation D under the Securities Act.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 40.5pt"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify">Seller and Primary Shareholder (A) are aware of the business, affairs and financial condition of
the Buyer and the other, and have acquired sufficient information about the Buyer to reach an informed and knowledgeable decision
to acquire the shares of Common Stock to be issued to Seller pursuant to this Agreement, (B) have discussed the Buyer&rsquo;s plans,
operations and financial condition with the Buyer&rsquo;s officers, (C) have received all such information as they have deemed
necessary and appropriate to enable them to evaluate the financial risk inherent in making an investment in the shares of Common
Stock to be issued pursuant to this Agreement, (D) have sufficient knowledge and experience in financial and business matters and
in the business of conducting mixed martial arts promotions so as to be capable of evaluating the merits and risks of their investment
in Common Stock, and (E) are capable of bearing the economic risks of such investment.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
VI&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">REPRESENTATIONS AND WARRANTIES OF BUYER</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Buyer represents and warrants to Seller
and the Primary Shareholder as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Organization</U>. Buyer is a
corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and has all requisite
corporate power and authority to own its property and to carry on its business as it is now being conducted.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Due Authorization</U>. Buyer
has full corporate power and authority to execute, deliver and perform its obligations under this Agreement and the Other Agreements
to which Buyer is a party and the execution and delivery of this Agreement and such Other Agreements and the performance of all
of its obligations hereunder and thereunder has been duly and validly authorized and approved by all necessary corporate action
of the Buyer. This Agreement has been, and on the Closing Date, the Other Agreements to which Buyer is a party will have been,
duly executed and delivered by Buyer and constitutes, or, in the case of such Other Agreements will constitute, the legal, valid
and binding obligations of Buyer, enforceable against Buyer in accordance with their respective terms, except as enforceability
may be limited or affected by applicable bankruptcy, insolvency, moratorium, reorganization or other laws of general application
relating to or affecting creditors&rsquo; rights generally.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Consents</U>. No notice to, filing
with, authorization of, exemption by, or consent of, any Person by Buyer is required for Buyer to consummate the transactions contemplated
hereby.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>No Conflict or Violation</U>.
Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated hereby will result in
(i) a violation of or a conflict with any provision of the certificate of incorporation, by-laws or other organizational document
of Buyer; (ii) a breach of, or a default under, any term of provision of any contract, agreement, indebtedness, lease, commitment,
license, franchise, permit, authorization <U>or</U> concession to which Buyer is a party which breach or default would have a material
adverse effect on the business or financial condition of Buyer or their ability to consummate the transactions contemplated hereby;
or (iii) a violation by Buyer of any statute, rule, regulation, ordinance, code, order, judgment, writ, injunction, decree or award,
which violation would have a material adverse effect on the business or financial condition of Buyer or its ability to consummate
the transactions contemplated hereby.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Brokers, Etc</U>. No broker or
investment banker acting on behalf of Buyer or under the authority of Buyer is or will be entitled to any broker&rsquo;s or finder&rsquo;s
fee or any other commission or similar fee directly or indirectly from Seller or Buyer in connection with any of the transactions
contemplated herein, other than any fee that is the sole responsibility of Buyer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Accuracy of Statements</U>. No
representation or warranty by Buyer in this Agreement contains, or will contain, an untrue statement of a material fact or omits,
or will omit, to state a material fact necessary to make the statements contained herein or therein, in light of the circumstances
in which they are made, not misleading.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">6.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Capitalization</U>. The authorized
capital stock of the Buyer consists of (i) 45,000,000 shares of Common Stock, of which on the date hereof 9,404,462 shares are
issued and outstanding, and (ii) 5,000,000 shares of preferred stock, $0.001 par value per share, of which on the date hereof and
on the Closing Date no shares are issued and outstanding. At the Closing, the Purchase Price Shares will be duly authorized, validly
issued, fully paid and non-assessable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
VII&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">OBLIGATIONS OF SELLER</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Seller and the Primary
Shareholder, jointly and severally, covenant that, from the date of the execution of this Agreement to the Closing Date, Seller
shall:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Compensation</U>. Except in the
ordinary course of business, not increase or commit to increase, the amount of compensation payable, or to become payable by Seller,
or make, any bonus, profit-sharing or incentive payment to any of its officers, directors or relatives of any of the foregoing;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Encumbrance of Assets</U>. Not
cause any Encumbrance of any kind other than Permitted Encumbrances to be placed upon any of the Purchased Assets or other assets
of Seller, exclusive of liens arising as a matter of law in the ordinary course of business as to which there is no known default;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Incur Liabilities</U>. Not take
any action which would cause Seller to incur any obligation or liability (absolute or contingent) except liabilities and obligations
incurred in the ordinary course of business or which will be paid at Closing;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Disposition of Assets</U>. Not
sell or transfer any of the Purchased Assets or any other tangible or intangible assets of Seller or cancel any debts or claims,
except in each case in the ordinary course of business;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Executory Agreements</U>. Except
for modifications in connection with extensions of existing agreements in the ordinary course of business, not modify, amend, alter,
or terminate (by written or oral agreement, or any manner of action or inaction), any of the executory agreements of Seller including,
without limitation, any Fighter Contracts, agreements with vendors, televisions or media partners, event sponsors or event venue
providers except as otherwise approved by Buyer in writing, which consent will not be unreasonably withheld or delayed;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Material Transactions</U>. Not
enter into any transaction material in nature or amount without the prior written consent of Buyer, except for transactions in
the ordinary course of business;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Purchase or Sale Commitments</U>.
Not undertake any purchase or sale commitment that will result in purchases outside of customary requirements;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Preservation of Business</U>.
Use its best efforts to preserve the Purchased Assets, keep employed the present officers and key employees of Seller (other than
increasing compensation to do so) and preserve the goodwill of its suppliers, customers and others having business relations with
Seller;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Investigation</U>. Allow, during
normal business hours, Buyer&rsquo;s personnel, attorneys, accountants and other authorized representatives free and full access
to the plans, properties, books, records, documents and correspondence, and all of the work papers and other documents relating
to Seller in the possession of Seller, its officers, directors, employees, auditors or counsel, in order that Buyer may have full
opportunity to make such investigation as it may desire of the properties and Business of Seller;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Compliance with Laws</U>. Comply
in all material respects with all Laws applicable to Seller or to the conduct of its Business;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Notification of Material Changes</U>.
Provide Buyer&rsquo;s representatives with prompt written notice of any material and adverse change in the condition (financial
or other) of Seller&rsquo;s assets, liabilities, earnings, prospects or business which has not been disclosed to Buyer in this
Agreement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Cooperation</U>. Cooperate fully,
completely and promptly with Buyer in connection with (i) securing any approval, consent, authorization or clearance required hereunder,
or (ii) satisfying any condition precedent to the Closing without additional cost and expense to Seller unless such action is otherwise
the obligation of Seller; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">7.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Financial Statements</U>. Cooperate
fully, completely and promptly with Buyer, its counsel, and the Company&rsquo;s auditors in connection with providing Buyer at
Seller&rsquo;s expense all audited and reviewed financial statements of Seller required by the Commission and Regulation S-X promulgated
under the Securities Act for inclusion in Buyer&rsquo;s periodic or current reports to be filed with the Commission.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center"><FONT STYLE="text-transform: uppercase">Article
VIII&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: center">CONDITIONS TO CLOSING</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">8.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Conditions to Obligations of
Seller</U>. The obligations of Seller to consummate the transactions contemplated by this Agreement shall be subject to fulfillment
at or prior to the Closing of the following conditions (any one or more of which may be waived in whole or in part by Seller):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify"><U>Performance of Agreements and Conditions</U>. All agreements and covenants to be performed and
satisfied by Buyer hereunder on or prior to the Closing Date shall have been duly performed and satisfied by Buyer in all material
respects.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify"><U>Representations and Warranties True</U>. The representations and warranties of Buyer contained
in this Agreement that are qualified as to materiality shall be true and correct, and all other representations and warranties
of Buyer contained in this Agreement shall be true and correct except for breaches of, or inaccuracies in, such representations
and warranties that, in the aggregate, would not have a material adverse effect on the expected benefits to Seller of the transactions
contemplated by this Agreement taken as a whole, in each such case on and as of the Closing Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>





<P STYLE="margin: 0">&nbsp;&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify"><U>Payment of Purchase Price; Other Deliveries</U>. Buyer shall have paid the Purchase Price and
made the deliveries specified in <U>Section&nbsp;4.2(b)</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify"><U>No Action or Proceeding</U>. No legal or regulatory action or proceeding shall be pending or
threatened by any Person to enjoin, restrict or prohibit the purchase and sale of the Purchased Assets contemplated hereby. No
order, judgment or decree by any court or regulatory body shall have been entered in any action or proceeding instituted by any
party that enjoins, restricts, or prohibits this Agreement or the complete consummation of the transactions as contemplated by
this Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">8.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Conditions to Obligations of Buyer</U>.
The obligations of Buyer to consummate the transactions contemplated by this Agreement shall be subject to fulfillment at or prior
to the Closing of the following conditions (any one or more of which may be waived in whole or in part by Buyer):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify"><U>Performance of Agreements and Covenants</U>. All agreements and covenants to be performed and
satisfied by Seller and the Primary Shareholder, respectively, hereunder on or prior to the Closing Date shall have been duly performed
and satisfied by Seller in all material respects.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify"><U>Representations and Warranties True</U>. The representations and warranties of Seller and the
Primary Shareholder contained in this Agreement that are qualified as to materiality shall be true and correct, and all other representations
and warranties of Seller and the Primary Shareholder contained in this Agreement shall be true and correct except for breaches
of, or inaccuracies in, such representations and warranties that, in the aggregate, would not have a material adverse effect on
the Purchased Assets or the Business taken as a whole, in each such case on and as of the Closing Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify"><U>No Action or Proceeding</U>. No legal or regulatory action or proceeding shall be pending or
threatened by any Person to enjoin, restrict or prohibit the purchase and sale of the Purchased Assets contemplated hereby. No
order, judgment or decree by any court or regulatory body shall have been entered in any action or proceeding instituted by any
party that enjoins, restricts, or prohibits this Agreement or the complete consummation of the transactions as contemplated by
this Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify"><U>Deliveries by Seller</U>. Seller and the Primary Shareholder shall have made the deliveries
required by <U>Section 4.2(a)</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(e)</TD><TD STYLE="text-align: justify"><U>Material Adverse Change</U>. There shall not have been a material adverse change in the Seller&rsquo;s
business, financial condition, prospects, assets or operations relating to the Purchased Assets or the Business, taken as a whole,
except to the extent such material adverse change arises from or relates to: (i) any change in economic, business or financial
market conditions in the United States or regions in which the Business operates, (ii) changes in any Laws or in accounting rules
or standards; (iii) any natural disaster, act of terrorism or war, or the outbreak of hostilities, or any other international or
domestic calamity or crisis; (iv) any action taken or not taken with the prior written consent of the Purchaser or required or
expressly permitted by the terms of this Agreement; (v) the pendency of this Agreement and the transactions contemplated hereby;
or (vi) any existing event, circumstance, change or effect with respect to which the Buyer has knowledge as of the date of this
Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(f)</TD><TD STYLE="text-align: justify"><U>Required Consents</U>. Seller shall have obtained all consents of or notification to any third
parties required by the terms of any Assumed Contract or applicable law for Seller to assign its rights and obligations to Buyer
as contemplated by this Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.3in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.35in"><FONT STYLE="text-transform: uppercase">Article
IX&#9;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">POST-CLOSING COVENANTS</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">9.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Availability of Records</U>. After
the Closing, Buyer, shall make available to Seller as reasonably requested by Seller, its agents and representatives, or as requested
by any Governmental Authority, all information, records and documents relating to the Purchased Assets for all periods prior to
Closing and shall preserve all such information, records and documents until the later of: (a)&nbsp;six (6)&nbsp;years after the
Closing; (b)&nbsp;the expiration of all statutes of limitations for Taxes for periods prior to the Closing, or extensions thereof
applicable to Seller and its shareholders for Tax information, records or documents; or (c)&nbsp;the required retention period
for all government contract information, records or documents. Prior to destroying any records related to Seller for the period
prior to the Closing, Buyer shall notify Seller ninety (90)&nbsp;days in advance of any such proposed destruction of its intent
to destroy such records, and Buyer will permit Seller to retain any such records.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">9.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Tax Matters</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify"><U>Allocation of Taxes</U>. Seller and its Affiliates shall be solely liable for all Taxes imposed
upon Seller attributable to the Purchased Assets for all taxable periods ending on or before the Closing Date. Buyer and its Affiliates
shall be solely liable for any Taxes imposed upon Buyer attributable to the Purchased Assets for any taxable year or taxable period
commencing after the Closing Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify"><U>Transfer Taxes</U>. Buyer and Seller shall each pay one-half of any and all sales, use, transfer
and documentary Taxes and recording and filing fees applicable to the transfer of the Purchased Assets.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify"><U>Cooperation and Records</U>. After the Closing Date, Buyer and Seller shall cooperate in the
filing of any Tax returns or other Tax-related forms or reports, to the extent any such filing requires providing each other with
necessary relevant records and documents relating to the Purchased Assets. Seller and Buyer shall cooperate in the same manner
in defending or resolving any Tax audit, examination or Tax-related litigation. Buyer and Seller shall cooperate in the same manner
to minimize any transfer, sales and use Taxes. Nothing in this Section shall give Buyer or Seller any right to review the other&rsquo;s
Tax returns or Tax related forms or reports.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify"><U>Bulk Sales Laws</U>. Seller and Buyer waive compliance with bulk sales laws for Tax purposes.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">9.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Post-Closing Delivery</U>. Seller
agrees to arrange for physical delivery to Buyer of the tangible Purchased Assets in Seller&rsquo;s possession. Seller agrees to
use commercially reasonable efforts to preserve and maintain the tangible Purchased Assets in good working condition and to protect
such Purchased Assets against damage, deterioration and other wasting. All Intellectual Property (in particular all MMA video content)
comprising the Purchased Assets will be delivered to Buyer in electronic form consistent with common industry practice.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase">Article
X</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">INDEMNIFICATION</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Indemnification by Seller and the
Primary Shareholder</U>. Seller and the Primary Shareholder hereby jointly and severally agree to indemnify, defend and hold Buyer
harmless from and against any Losses (defined below) in respect of the following:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">Losses resulting in bodily injury, wrongful death, and/or property damages, including without limitation,
actual, punitive, direct, indirect, or consequential damages and all attorney&rsquo;s fees and court costs recoverable by the injured
party or parties arising out of litigation that is currently pending against Seller or arising from facts which occurred prior
to Closing which, in the case of litigation, the defense of which is not being defended by Seller&rsquo;s insurance carrier or,
if the same results in or has resulted in a verdict or damages to be paid, the same is not being paid by Seller&rsquo;s insurance
company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">Losses resulting from the breach of any representations, warranties, covenants or agreements made
by Seller or the Primary Shareholder in this Agreement or the Other Agreements.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Indemnification by Buyer</U>. Buyer
hereby agrees to indemnify, defend and hold Seller and the Primary Shareholder harmless from and against any Losses in respect
of the following:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">Losses resulting from any breach of any representations, warranties, covenants or agreements made
by Buyer in this Agreement or the Other Agreements.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">Buyer&rsquo;s operation of the Business and ownership of the Purchased Assets after the Closing,
including, without limitation, all sales and use Taxes, ad valorem Taxes, and products liability claims with respect to such post-Closing
operations.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">The Assumed Liabilities, including all claims arising from the obligations assumed under the Assumed
Contracts as set forth in <U>Section&nbsp;2.1(c)</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Indemnification Procedure for Third-Party
Claims</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">In the event that any party (the &ldquo;<U>Indemnified Person</U>&rdquo;) desires to make a claim
against any other party (the &ldquo;<U>Indemnifying Person</U>&rdquo;) in connection with any Losses for which the Indemnified
Person may seek indemnification hereunder in respect of a claim or demand made by any Person not a party to this Agreement against
the Indemnified Person (a &ldquo;<U>Third-Party Claim</U>&rdquo;), such Indemnified Person must notify the Indemnifying Person
in writing, of the Third-Party Claim (a &ldquo;<U>Third-Party Claim Notice</U>&rdquo;) as promptly as reasonably possible after
receipt, but in no event later than fifteen (15) calendar days after receipt, by such Indemnified Person of notice of the Third-Party
Claim; provided, that failure to give a Third-Party Claim Notice on a timely basis shall not affect the indemnification provided
hereunder except to the extent the Indemnifying Person shall have been actually and materially prejudiced as a result of such failure.
Upon receipt of the Third-Party Claim Notice from the Indemnified Person, the Indemnifying Person shall be entitled, at the Indemnifying
Person&rsquo;s election, to assume or participate in the defense of any Third-Party Claim at the cost of Indemnifying Person. In
any case in which the Indemnifying Person assumes the defense of the Third-Party Claim, the Indemnifying Person shall give the
Indemnified Person ten (10) calendar days&rsquo; notice prior to executing any settlement agreement and the Indemnified Person
shall have the right to approve or reject the settlement and related expenses; provided, however, that upon rejection of any settlement
and related expenses, the Indemnified Person shall assume control of the defense of such Third-Party Claim and the liability of
the Indemnifying Person with respect to such Third-Party Claim shall be limited to the amount or the monetary equivalent of the
rejected settlement and related expenses.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">The Indemnified Person shall retain the right to employ its own counsel and to discuss matters
with the Indemnifying Person related to the defense of any Third-Party Claim, the defense of which has been assumed by the Indemnifying
Person pursuant to <U>Section 10.3(a)</U> above, but the Indemnified Person shall bear and shall be solely responsible for its
own costs and expenses in connection with such participation; provided, however, that, subject to <U>Section 10.3(a)</U> above,
all decisions of the Indemnifying Person shall be final and the Indemnified Person shall cooperate with the Indemnifying Person
in all respects in the defense of the Third-Party Claim, including refraining from taking any position adverse to the Indemnifying
Person.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">If the Indemnifying Person fails to give notice of the assumption of the defense of any Third-Party
Claim within a reasonable time period not to exceed forty-five (45) days after receipt of the Third-Party Claim Notice from the
Indemnified Person, the Indemnifying Person shall no longer be entitled to assume (but shall continue to be entitled to participate
in) such defense. The Indemnified Person may, at its option, continue to defend such Third-Party Claim and, in such event, the
Indemnifying Person shall indemnify the Indemnified Person for all reasonable fees and expenses in connection therewith (provided
it is a Third-Party Claim for which the Indemnifying Person is otherwise obligated to provide indemnification hereunder). The Indemnifying
Person shall be entitled to participate at its own expense and with its own counsel in the defense of any Third-Party Claim the
defense of which it does not assume. Prior to effectuating any settlement of such Third-Party Claim, the Indemnified Person shall
furnish the Indemnifying Person with written notice of any proposed settlement in sufficient time to allow the Indemnifying Person
to act thereon. Within fifteen (15) days after the giving of such notice, the Indemnified Person shall be permitted to effect such
settlement unless the Indemnifying Person (a) reimburses the Indemnified Person in accordance with the terms of this <U>Article
10</U> for all reasonable fees and expenses incurred by the Indemnified Person in connection with such Claim; (b) assumes the defense
of such Third-Party Claim; and (c) takes such other actions as the Indemnified Person may reasonably request as assurance of the
Indemnifying Person&rsquo;s ability to fulfill its obligations under this <U>Article&nbsp;10</U> in connection with such Third-Party
Claim.</TD></TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Indemnification Procedure for Other
Claims</U>. An Indemnified Party wishing to assert a claim for indemnification which is not a Third Party Claim (a &ldquo;<U>Claim</U>&rdquo;)
shall deliver to the Indemnifying Party a written notice (a &ldquo;<U>Claim Notice</U>&rdquo;) which contains (i) a description
and, if then known, the amount (the &ldquo;<U>Claimed Amount</U>&rdquo;) of any Losses incurred by the Indemnified Party or the
method of computation of the amount of such claim of any Losses, (ii) a statement that the Indemnified Party is entitled to indemnification
under this Article 10 and a reasonable explanation of the basis therefor, and (iii) a demand for payment in the amount of such
Losses. Within thirty (30) days after delivery of a Claim Notice, the Indemnifying Party shall deliver to the Indemnified Party
a written response in which the Indemnifying Party shall: (A) agree that the Indemnified Party is entitled to receive all of the
Claimed Amount (in which case such response shall be accompanied by delivery to the Escrow Agent of the Claim Notice), (B) agree
in a &ldquo;<U>Counter Notice</U>&rdquo; that the Indemnified Party is entitled to receive part, but not all, of the Claimed Amount
(the &ldquo;<U>Agreed Amount</U>&rdquo;), or (C) contest that the Indemnified Party is entitled to receive any of the Claimed Amount
including the reasons therefor. If the Indemnifying Party in the Counter Notice or otherwise contests the payment of all or part
of the Claimed Amount, the Indemnifying Party and the Indemnified Party shall use good faith efforts to resolve such dispute. If
such dispute is not resolved within sixty (60) days following the delivery by the Indemnifying Party of such response, the Indemnifying
Party and the Indemnified Party shall each have the right to submit such dispute to a court of competent jurisdiction in accordance
with the provisions of <U>Section 12.17</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Losses</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">For purposes of this Agreement, &ldquo;<U>Losses</U>&rdquo; shall mean all actual liabilities,
losses, costs, damages, penalties, assessments, demands, claims, causes of action, including, without limitation, reasonable attorneys&rsquo;,
accountants&rsquo; and consultants&rsquo; fees and expenses and court costs, including punitive, indirect, consequential or other
similar damages. Losses shall include punitive, indirect, consequential or similar damages only for claims brought by third parties.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">Any liability for indemnification under this Agreement shall be determined without duplication
of recovery due to the facts giving rise to such liability constituting a breach of more than one representation, warranty, covenant
or agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">The Indemnified Person agrees to use all reasonable efforts to obtain recovery from any and all
third parties who are obligated respecting a Loss (e.g. parties to indemnification agreements, insurance companies, etc.) (&ldquo;<U>Collateral
Sources</U>&rdquo;) respecting any Claim pursuant to which the Indemnified Person is entitled to indemnification hereunder. If
the amount to be netted hereunder from any payment from a Collateral Source is determined after payment of any amount otherwise
required to be paid to an Indemnified Person under this <U>Article 10</U>, the Indemnified Person shall repay to the Indemnifying
Person, promptly after such receipt from Collateral Source, any amount that the Indemnifying Person would not have had to pay pursuant
to this <U>Article 10</U> had such receipt from the Collateral Source occurred at the time of such payment.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">Each Indemnified Person shall (and shall cause its Affiliates to) use commercially reasonable efforts
to mitigate any claim for Losses that an Indemnified Person asserts under this <U>Article 10</U>.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(e)</TD><TD STYLE="text-align: justify">The amount of any and all Losses (and other indemnification payments) under this Agreement shall
be decreased by (A) any Tax benefits in excess of Tax detriments actually realized by the applicable Indemnified Person related
to the Loss, including deductibility of any such Losses (or other items giving rise to such indemnification payment), and (B) the
amount of any insurance proceeds or other amounts recoverable from Collateral Sources (netted against deductibles and other costs
associated with making or pursuing any such claims, as applicable), received or to be received by the applicable Indemnified Person
with respect to such Losses under any insurance policy maintained by the Indemnified Person or any other Person or from any other
Collateral Source. The Indemnified Person will assign to the Indemnifying Person any rights or contribution or subrogation the
Indemnified Person may have against or respecting any Collateral Source or other Persons related to such Loss which is indemnified
by the Indemnifying Person hereunder.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.6&#9;<U>Certain Limitations</U>. Notwithstanding
anything to the contrary contained in this Agreement: (i) Neither Seller and the Primary Shareholder nor Buyer shall be required
to indemnify any party hereunder for their breach of any representation or warranty unless and until the aggregate amount of Losses
arising from such types of breaches shall exceed $25,000.00 and at such time as the aggregate amount of Losses exceeds such amount
the obligation to indemnify shall include all Losses including the first $25,000.00; and (ii) Seller and the Primary Shareholder
shall not be liable to provide indemnification hereunder in an aggregate amount in excess of the value of the Escrow Shares, if
any, that are in the possession of the Escrow Agent.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">10.7&#9;<U>Exclusive Remedies</U>. Each of
Buyer, Seller and the Primary Shareholder acknowledges and agrees that, from and after the Closing, its sole and exclusive remedy
with respect to any and all Losses based upon, arising out of or otherwise in respect of the matters set forth in this Agreement
and the Other Agreements shall be pursuant to the indemnification set forth in this <U>Article 10</U>, and such party shall have
no other remedy or recourse with respect to any of the foregoing other than pursuant to, and subject to the terms and conditions
of, this <U>Article 10</U>; provided, that the foregoing limitation shall not apply to claims seeking specific performance or other
available equitable relief.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase">Article
XI</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">TERMINATION AND SURVIVAL</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">11.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Termination of Agreement</U>. This
Agreement may be terminated at any time prior to the Closing Date as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">with the mutual consent of Buyer and Seller;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">by Buyer, if it is not then in material breach of its obligations under this Agreement and if (A)&nbsp;any
of Seller&rsquo;s or the Primary Shareholder&rsquo;s representations and warranties contained in this Agreement shall be inaccurate
such that the condition set forth in <U>Section&nbsp;8.2(a)</U>&nbsp;would not be satisfied, or (B)&nbsp;any of Seller&rsquo;s
or the Primary Shareholder&rsquo;s covenants contained in this Agreement shall have been breached such that the condition set forth
in <U>Section&nbsp;8.2(b)</U>&nbsp;would not be satisfied; provided, however, that Buyer shall not terminate this Agreement under
this Section on account of any breach or inaccuracy that is curable by Seller unless Seller fails to cure such inaccuracy or breach
within ten&nbsp;(10) Business Days after receiving written notice from Buyer of such inaccuracy or breach;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">by Seller, if it is not then in material breach of its obligations under this Agreement and if
(A)&nbsp;any of Buyer&rsquo;s representations and warranties contained in this Agreement shall be inaccurate such that the condition
set forth in Section&nbsp;8.1(a)&nbsp;would not be satisfied, or (B)&nbsp;any of Buyer&rsquo;s covenants contained in this Agreement
shall have been breached such that the condition set forth in Section&nbsp;8.1(b)&nbsp;would not be satisfied; provided, however,
that Seller shall not terminate this Agreement under this Section on account of any breach or inaccuracy that is curable by Buyer
unless Buyer fails to cure such inaccuracy or breach within ten&nbsp;(10) Business Days after receiving written notice from Seller
of such inaccuracy or breach; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">by Buyer or Seller if the Closing has not occurred on or prior to June 15, 2017, as such date may
be extended by mutual agreement of Buyer and Seller, upon written notice by Buyer to Seller or Seller to Buyer; provided that the
party providing notice of termination is not then in material breach of any representation, warranty, covenant or agreement contained
in this Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">11.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Procedure Upon Termination</U>.
In the event of termination and abandonment by Buyer or Seller, or both, pursuant to <U>Section 11.1</U> hereof, written notice
thereof shall forthwith be given to the other party or parties, and this Agreement shall terminate, and the purchase of the Purchased
Assets hereunder shall be abandoned, without further action by Buyer or Seller. If this Agreement is terminated as provided herein
each party shall redeliver all documents, work papers and other material of any other party relating to the transactions contemplated
hereby, whether so obtained before or after the execution hereof, to the party furnishing the same.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">11.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Effect of Termination</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 48pt">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">In the event that this Agreement is validly terminated as provided herein, then each of the parties
shall be relieved of its duties and obligations arising under this Agreement after the date of such termination and such termination
shall be without liability to Buyer or Seller; provided, however, that the obligations of the parties set forth in <U>Article&nbsp;10</U>,
this <U>Section 11.3</U> and <U>Sections</U>&nbsp;<U>12.2,&nbsp;12.3, 12.4, 12.7, 12.9, 12.13, </U>and<U> 12.15</U> hereof shall
survive any such termination and shall be enforceable hereunder.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 96pt">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">Nothing in this <U>Section&nbsp;11.3</U> shall relieve Buyer or Seller of any liability for a material
breach of this Agreement prior to the date of termination, the damages recoverable by the non-breaching party shall include all
attorneys&rsquo; fees reasonably incurred by such party in connection with the transactions contemplated hereby.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">11.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Survival
of Representations and Warranties</U>. Except with respect to (a) the covenants of Buyer, Seller and the Primary Shareholder which
are intended to survive the Closing, (b) Seller&rsquo;s and the Primary Shareholder&rsquo;s representations provided for in <U>Section
5.2(a),</U>&nbsp;<U>5.4</U>&nbsp;and<U> 5.8</U>, which survive indefinitely, (c) Seller&rsquo;s and Primary Shareholder&rsquo;s representations
provided for in <U>Sections 5.6, 5.11, 5.14, 5.16 </U>and<U> 5.22</U>, which survive until the applicable statute of limitations
expires with respect to claims arising under such Sections, and (d) Buyer&rsquo;s representation provided for in <U>Section 6.2</U>,
which shall survive indefinitely, the representations and warranties of each of the parties hereto shall survive the Closing for
a period of twenty-four (24) months.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase">Article
XII</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">MISCELLANEOUS</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Assignment</U>. This Agreement shall
be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns; provided, however,
that no assignment shall be made by either party without the prior express written consent of the other party.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Risk of Loss</U>. All risk of loss
with respect to the Purchased Assets to be transferred hereunder shall remain with Seller until the transfer of the Purchased Assets
and the Business on the Closing Date. Anything to the contrary in this Agreement notwithstanding, in the event there has been any
material damage to or destruction of any of the Purchased Assets prior to the Closing Date and Buyer elects to consummate the transactions
contemplated herein, at Closing, Seller shall assign to Buyer all of Seller&rsquo;s right to receive insurance proceeds toward
the repair or replacement of such Purchased Assets, if any, and if no such insurance is in effect or the amount payable thereunder
is insufficient to repair or replace any such Purchased Assets, the parties shall equitably adjust the Purchase Price.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Confidentiality</U>. All information
gained by either party concerning the other as a result of the transactions contemplated hereby (&ldquo;<U>Confidential Information</U>&rdquo;),
including the execution and consummation of the transactions contemplated hereby and the terms thereof and information obtained
by Buyer and its representatives in conducting due diligence respecting Seller and the Purchased Assets, will be kept in strict
confidence. All Confidential Information will be used only for the purpose of consummating the transactions contemplated hereby.
Following the Closing, all Confidential Information relating to the Business disclosed by Seller to Buyer shall become the Confidential
Information of Buyer, subject to the restrictions on use and disclosure by Seller imposed under this <U>Section&nbsp;12.3</U>.
Neither Seller, the Primary Shareholder, nor Buyer shall, without having previously informed the other party about the form, content
and timing of any such announcement, make any public disclosure with respect to the Confidential Information or transactions contemplated
hereby, except:</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(a)</TD><TD STYLE="text-align: justify">as may be required by the Securities Act or the Exchange Act for inclusion in any report required
to be disclosed pursuant thereto;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(b)</TD><TD STYLE="text-align: justify">as may be required by&nbsp;applicable Law provided that, in any such event, the party required
to make the disclosure will (i)&nbsp;provide the other party with prompt written notice of any such requirement so that such other
party may seek a protective order or other appropriate remedy, (ii)&nbsp;consult with and exercise in good faith all reasonable
efforts to mutually agree with the other party regarding the nature, extent and form of such disclosure, (iii)&nbsp;limit disclosure
of Confidential Information to what is legally required to be disclosed, and (iv)&nbsp;exercise its best efforts to preserve the
confidentiality of any such Confidential Information; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(c)</TD><TD STYLE="text-align: justify">Buyer may disclose the terms of this Agreement and the transactions contemplated hereby to an actual
or prospective underwriter, lender, investor, partner or agent, subject to a non-disclosure agreement pursuant to which such lender,
investor, partner or agent agrees to be bound by the terms of this <U>Section&nbsp;12.3</U>; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.2in"></TD><TD STYLE="width: 0.3in">(d)</TD><TD STYLE="text-align: justify">Disclosure to a party&rsquo;s representatives and advisors in connection with advising such party
and preparing its Tax returns.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Expenses</U>. Each party shall bear
its own expenses with respect to the transactions contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Severability</U>. Each of the provisions
contained in this Agreement shall be severable, and the unenforceability of one shall not affect the enforceability of any others
or of the remainder of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Entire Agreement</U>. This Agreement
may not be amended, supplemented or otherwise modified except by an instrument in writing signed by all of the parties hereto.
This Agreement and the Other Agreements contain the entire agreement of the parties hereto with respect to the transactions covered
hereby, superseding all negotiations, prior discussions and preliminary agreements made prior to the date hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>No Third Party Beneficiaries</U>.
This Agreement is for the sole benefit of the parties hereto and their permitted assigns and nothing herein, express or implied
(including Article&nbsp;10), shall give or be construed to give to any Person, other than the parties hereto and such permitted
assigns, any legal or equitable rights hereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Waiver</U>. The failure of any party
to enforce any condition or part of this Agreement at any time shall not be construed as a waiver of that condition or part, nor
shall it forfeit any rights to future enforcement thereof. Any waiver hereunder shall be effective only if delivered to the other
party hereto in writing by the party making such waiver.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Governing Law</U>. This Agreement
shall be construed and enforced in accordance with and governed by the laws of the State of California without regard to the conflicts
of law provisions thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Headings</U>. The headings of the
sections and subsections of this Agreement are inserted for convenience only and shall not be deemed to constitute a part hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Counterparts</U>. The parties may
execute this Agreement in one or more counterparts, and each fully executed counterpart shall be deemed an original.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Further Documents</U>. Each of
Buyer, Seller and the Primary Shareholder shall, and shall cause its respective Affiliates to, at the request of another party,
execute and deliver to such other party all such further instruments, assignments, assurances and other documents as such other
party may reasonably request in connection with carrying out the intent and purposes of this Agreement and the transactions contemplated
hereby.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Notices</U>. All communications,
notices and consents provided for herein shall be in writing and be given in person or by means of facsimile (with request for
assurance of receipt in a manner typical with respect to communications of that type and confirmation by mail), by overnight courier
or by registered or certified mail, and shall become effective: (a)&nbsp;on delivery if given in person; (b) on the date of transmission
if sent by facsimile; (c) one (1)&nbsp;Business Day after delivery to the overnight service; or (d)&nbsp;four (4)&nbsp;Business
Days after being mailed, first-class registered or certified mail, prepaid.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Notices shall be addressed as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">If to Buyer, to:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Alliance MMA, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">590 Madison Avenue, 21<SUP>st</SUP> Floor</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">New York, New York 10022</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Attention: Paul K. Danner, III</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Phone: (212) 739-7825<BR>
Fax: (212) 658-9291</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Email: pdanner@alliancemma.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">If to Seller or the Primary Shareholder, to:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">The Englebrecht Company, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">d/b/a Roy Englebrecht Promotions</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">17151 Newhope Street, #101</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Fountain Valley, CA 92708</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Attention: Mr. Roy Englebrecht</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Phone: (949) 760-3131</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Fax: (714) 429-7903</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Email: boxing77@aol.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">or to such other address as a party may identify
to the other party in a notice provided in accordance with this <U>Section 12.13</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.14&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedules</U>. Buyer and Seller
agree that any disclosure in any Schedule attached hereto shall (a) constitute a disclosure only under such specific Schedule and
shall not constitute a disclosure under any other Schedule referred to herein unless a specific cross-reference to another Schedule
is provided or such disclosure is otherwise clear from the context of the disclosure in such Schedule and (b)&nbsp;not establish
any threshold of materiality. Seller or Buyer may, from time to time prior to or at the Closing, by notice in accordance with the
terms of this Agreement, supplement or amend any Schedule, including one or more supplements or amendments to correct any matter
which would constitute a breach of any representation, warranty, covenant or obligation contained herein.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Construction</U>. The provisions
of this Agreement shall be construed, in all cases, according to its fair meaning. The parties acknowledge that each party and
its counsel have reviewed and revised this Agreement and that any rule of construction to the effect that any ambiguities are to
be resolved against the drafting party shall not be employed in the interpretation of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.16&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge. As used herein, Seller
will be deemed to have knowledge of a particular fact or matter only if Roy Englebrecht is actually aware of the fact or matter,
or with the exercise of reasonable diligence should have been aware of the fact or mater.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.17&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Submission to Jurisdiction. Each of
Buyer, Seller and the Primary Shareholder submits to the jurisdiction of the courts of the State of California (or any other federal
or state court in the State of California if it is determined that the Court of Chancery does not have jurisdiction over such action)
in any action or proceeding arising out of or relating to this Agreement. Each party waives any defense of inconvenient forum to
the maintenance of any action or proceeding so brought and waives any bond, surety or other security that might be required of
the other party with respect thereto. Either party may make service on the other party by sending or delivering a copy of the process
to the party to be served at the address and in the manner provided for the giving of notices in <U>Section 12.13</U>. Nothing
in this <U>Section 12.17</U>, however, shall affect the right of any party to serve legal process in any other manner permitted
by law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">12.18&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Waiver of Jury Trial. EACH OF THE
PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY AND ANY ACTION, PROCEEDING OR COUNTERCLAIM (WHETHER BASED ON
CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF, RELATING TO OR IN CONNECTION WITH ANY MATTER WHICH IS THE SUBJECT OF THIS AGREEMENT,
THE OTHER AGREEMENTS OR THE ACTIONS OF ANY PARTY HERETO IN THE NEGOTIATION, ADMINISTRATION, PERFORMANCE OR ENFORCEMENT HEREOF.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">[<I>Signature Page to Asset Purchase Agreement
Follows</I>]</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">[<I>Signature Page to Asset Purchase Agreement</I>]</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">IN WITNESS WHEREOF, the
parties hereto have caused this Agreement to be executed by their respective duly authorized officers as of the date first above
written.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">SELLER:</P></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2">&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">THE ENGLEBRECHT COMPANY, INC.</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 4%">&nbsp;</TD>
    <TD STYLE="width: 46%">&nbsp;</TD>
    <TD STYLE="width: 50%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By: </FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">/s/ Roy Englebrecht</FONT></TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Roy Englebrecht </FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Chief Executive Officer</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">PRIMARY SHAREHOLDER:</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">/s/ Roy Englebrecht</FONT></TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Roy Englebrecht </FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">BUYER:</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2">&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="2" STYLE="text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">ALLIANCE MMA, INC. </FONT></TD>
    <TD STYLE="text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: justify">&nbsp;</TD>
    <TD STYLE="text-align: justify">&nbsp;</TD>
    <TD STYLE="text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">By:&nbsp;&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">/s/ Paul K. Danner, III</FONT></TD>
    <TD STYLE="text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: justify">&nbsp;</TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Paul K. Danner, III</FONT></TD>
    <TD STYLE="text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font: 10pt Times New Roman, Times, Serif">Chief Executive Officer </FONT></TD>
    <TD>&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Annex I</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Definitions</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">The following terms have the respective meanings
indicated when used in the attached Asset Purchase Agreement or in any Other Agreement (as defined below):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Accounts Receivable</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;2.1(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Action</U>&rdquo; means any claim,
action, suit, arbitration, inquiry, proceeding or investigation that is pending by or before any Governmental Authority.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Affiliate</U>&rdquo; shall mean a
Person that directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control
with, the Person specified. For purposes of this definition, the terms &ldquo;control,&rdquo; &ldquo;controlled by&rdquo; and &ldquo;under
common control with&rdquo; shall mean the possession, directly or indirectly, of the power to direct or cause the direction of
the management or policies of such Person and, in the case of an entity, shall require (i)&nbsp;in the case of a corporate entity,
direct or indirect ownership of at least a majority of the securities having the right to vote for the election of directors, and
(ii)&nbsp;in the case of a non-corporate entity, direct or indirect ownership of at least a majority of the equity interests with
the power to direct the management and policies of such non-corporate entity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Agreement</U>&rdquo; means this Asset
Purchase Agreement, including all Schedules and Exhibits hereto, as it may be amended from time to time in accordance with its
terms.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Assignment and Assumption Agreement</U>&rdquo;
means the Assignment and Assumption Agreement in substantially the form attached hereto as <U>Exhibit&nbsp;A</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Assumed Contracts</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;2.1(c)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Assumed Liabilities</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;2.3</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Bill of Sale, Conveyance and Assignment</U>&rdquo;
means the Bill of Sale, Conveyance and Assignment in substantially the form attached hereto as <U>Exhibit&nbsp;B</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Business</U>&rdquo; means the business
of Englebrecht promoting, sponsoring and otherwise commercializing mixed martial arts events including live, televised and pay-per-view
events and the commercial exploitation of related products and services at such events.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Business Day</U>&rdquo; means any
day of the year other than a Saturday or a Sunday on which national banking institutions in New York are open to the public for
business and are not required or authorized to close.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Business Employees</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;5.17</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Buyback Condition</U>&rdquo; and
&ldquo;<U>Buyback Option</U>&rdquo; have the respective meanings specified in the Intellectual Property Transfer Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Buyer</U>&rdquo; has the meaning
set forth in the preamble hereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Claim</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;10.4</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Claim Notice</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;10.4</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Claimed Amount</U>&rdquo; has the
meaning set forth in <U>Section&nbsp;10.4</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Closing</U>&rdquo; means the closing
of the purchase and sale of the Purchased Assets contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Closing Date</U>&rdquo; means the
date on which the Closing occurs as agreed between Buyer and Seller.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Code</U>&rdquo; means the Internal
Revenue Code of 1986, as amended.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Collateral Sources</U>&rdquo; has
the meaning set forth in <U>Section 10.5(c)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Commission</U>&rdquo; means the U.S.
Securities and Exchange Commission.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Common Stock</U>&rdquo; means the
common stock of Buyer, $0.001 par value per share.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Confidential Information</U>&rdquo;
has the meaning set forth in <U>Section&nbsp;12.3</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Employee Plan</U>&rdquo; has the
meaning set forth in <U>Section 5.16</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Encumbrance</U>&rdquo; shall mean
any interest, consensual or otherwise, in property, whether real, personal or mixed property or assets, tangible or intangible,
securing an obligation owed to, or a claim by a third Person, or otherwise evidencing an interest of a Person other than the owner
of the property, whether such interest is based on common law, statute or contract, and including, but not limited to, any security
interest, security title or lien arising from a mortgage, recordation of abstract of judgment, deed of trust, deed to secure debt,
encumbrance, restriction, charge, covenant, claim, exception, encroachment, easement, right of way, license, permit, pledge, conditional
sale, option trust (constructive or otherwise) or trust receipt or a lease, consignment or bailment for security purposes and other
title exceptions and encumbrances affecting the property.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Equipment</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;2.1(b)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Escrow Agent</U>&rdquo; means Mazzeo
Song P.C.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Escrow Agreement</U>&rdquo; means
the Escrow Agreement in substantially the form attached hereto as <U>Exhibit&nbsp;F</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Escrow Shares</U>&rdquo; has the
meaning set forth in <U>Section 3.2</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Excluded Assets</U>&rdquo; has the
meaning set forth in <U>Section&nbsp;2.2</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Executive Employment Agreement</U>&rdquo;
means the Executive Employment Agreement entered into by and between Buyer and the Primary Shareholder in substantially the form
attached hereto as <U>Exhibit&nbsp;C</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Fighter Contract</U>&rdquo; has the
meaning set forth in <U>Section&nbsp;5.21</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Financial Statements</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;5.14</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Gross Profit</U>&rdquo; has the meaning
set forth in <U>Section 3.2</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Governmental Authority</U>&rdquo;
means any government or governmental or regulatory, judicial or administrative, body thereof, or political subdivision thereof,
whether foreign, federal, state, national, supranational or local, or any agency, instrumentality or authority thereof, or any
court or arbitrator (public or private).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Indemnified Person</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;10.3(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Indemnifying Person</U>&rdquo; has
the meaning set forth in <U>Section&nbsp;10.3(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Intellectual Property Rights</U>&rdquo;
means all intellectual property and other proprietary rights, protected or protectable, under the laws of the United States or
any political subdivision thereof, including, without limitation (i) trademarks, service marks, trade names, trade dress, logos,
brand names and other identifiers together with all goodwill associated therewith; (i)&nbsp;copyrights (including but not limited
to all copyrights in Seller&rsquo;s MMA event video library and fighter photographs and other copyrighted works); (iii)&nbsp;all
computer software, trade secrets and market and other data, inventions, discoveries, devices, processes, designs, techniques, ideas,
know-how and other proprietary information, whether or not reduced to practice, and rights to limit the use or disclosure of any
of the foregoing by any Person; (iv)&nbsp;all domestic and foreign patents and the registrations, applications, renewals, extensions,
divisional applications and continuations (in whole or in part) thereof; and (v)&nbsp;and all rights and causes of action for infringement,
misappropriation, misuse, dilution or unfair trade practices associated with (i)&nbsp;through (iv)&nbsp;above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Intellectual Property Transfer Agreement</U>&rdquo;
means the Intellectual Property Transfer Agreement in substantially the form attached hereto as <U>Exhibit&nbsp;D</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Inventory</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;2.1(g)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Law</U>&rdquo; means any federal,
state, local or foreign law, statute, code, ordinance, rule or regulation (including rules of any self-regulatory organization).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Liability</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;2.3</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Losses</U>&rdquo; has the meaning
set forth in <U>Section&nbsp;10.4</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Lock-Up Agreement</U>&rdquo; means
the Lock-Up Agreement in substantially the form attached hereto as <U>Exhibit&nbsp;E</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Non-Competition and Non-Solicitation
Agreement</U>&rdquo; means that certain Non-Competition and Non-Solicitation Agreement in substantially the form attached hereto
as <U>Exhibit G</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Order</U>&rdquo; shall mean any:
(a) order, judgment, injunction, edict, decree, ruling, pronouncement, determination, decision, opinion, verdict, sentence, subpoena,
writ or award issued, made, entered, rendered or otherwise put into effect by or under the authority of any court or other Governmental
Authority; or (b) agreement with any Governmental Authority entered into in connection with any Proceeding.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Other Agreements</U>&rdquo; means,
collectively, the Assignment and Assumption Agreement, the Bill of Sale, Conveyance and Assignment, the Intellectual Property Transfer
Agreement, the Non-Competition and Non-Solicitation Agreement, the Lock-Up Agreement and the Escrow Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Permits</U>&rdquo; means all material
permits, licenses, franchises and other authorizations of any Governmental Authority possessed by or granted to Seller in connection
with the Business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Permitted Encumbrances</U>&rdquo;
means (i) the Assumed Liabilities and any Encumbrances securing the same, (ii) any Encumbrance in favor of a Person claiming by
or through Buyer, and (iii) any Encumbrance which will be released at Closing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Person</U>&rdquo; means any individual,
corporation, partnership, limited partnership, joint venture, limited liability company, trust or unincorporated organization,
governmental entity, government or any agency or political subdivision thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Primary Shareholder</U>&rdquo; has
the meaning set forth in the preamble hereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Purchase Price Shares</U>&rdquo;
has the meaning set forth in <U>Section 3.1</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Proceeding</U>&rdquo; shall mean
any action, suit, litigation, arbitration, proceeding (including any civil, criminal, administrative, investigative or appellate
proceeding and any informal proceeding), prosecution, contest, hearing, inquiry, inquest, audit, examination or investigation commenced,
brought, conducted or heard by or before, or otherwise involving, any Governmental Authority.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Purchase Price</U>&rdquo; has the
meaning set forth in <U>Section&nbsp;3.1</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Purchased Assets</U>&rdquo; has the
meaning set forth in <U>Section&nbsp;2.1</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Seller</U>&rdquo; has the meaning
set forth in the preamble hereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Share Price</U>&rdquo; means the
trailing 20-day average closing price for the Common Stock on the NASDAQ commencing on the day prior to Buyer&rsquo;s public announcement
of the transactions contemplated hereby.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Target Gross Profit Notice</U>&rdquo;
has the meaning set forth in <U>Section&nbsp;3.2(b)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Taxes</U>&rdquo; shall mean all taxes,
charges, fees, duties, levies or other assessments, including, without limitation, income, gross receipts, net proceeds, ad valorem,
turnover, real and personal property (tangible and intangible), sales, use, franchise, excise, value added, goods and services,
license, payroll, unemployment, environmental, customs duties, capital stock, disability, stamp, leasing, lease, user, transfer,
fuel, excess profits, occupational and interest equalization, windfall profits, severance and employees&rsquo; income withholding,
social security and similar employment taxes or any other taxes imposed by the United States or any other foreign country or by
any state, municipality, subdivision or instrumentality of the Unites States or of any other foreign country or by any other tax
authority, including all applicable penalties and interest, and such term shall include any interest, penalties or additions to
tax attributable to such taxes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Third Party Claim</U>&rdquo; has
the meaning set forth in <U>Section 10.3(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Third-Party Claim Notice</U>&rdquo;
has the meaning set forth in <U>Section 10.3(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>Transferred Intellectual Property</U>&rdquo;
has the meaning set forth in <U>Section 2.1(j)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&ldquo;<U>U.S. GAAP</U>&rdquo; means U.S. Generally
Accepted Accounting Principles.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&ldquo;<U>Target Gross Profit Threshold</U>&rdquo; has the meaning
set forth in <U>Section 3.2</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<TYPE>EX-99.1
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<DESCRIPTION>EXHIBIT 99.1
<TEXT>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0; text-align: right"><B>Exhibit 99.1</B></P>

<P STYLE="margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 25%"><IMG SRC="pg1img1_ex99-1.jpg" ALT="">&nbsp;</TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 40%">
        ALLIANCE MMA<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">590
MADISON AVENUE</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">NEW YORK, NY 10022</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">www.rubensteinpr.com</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">&nbsp;</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">RUBENSTEIN PUBLIC RELATIONS</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-variant: small-caps">CONTACT: KRISTIE GALVANI
        212-805-3005</FONT></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>KGALVANI@RUBENSTEINPR.COM</U></P></TD>
    <TD STYLE="width: 33%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD COLSPAN="4" STYLE="border-bottom: Black 1pt solid">&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><FONT STYLE="font-size: 12pt"><B>ALLIANCE
MMA DRIVES INTO THE GREATER LA MARKET IN STYLE </B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><FONT STYLE="font-size: 12pt"><B>ROY
ENGLEBRECHT PROMOTIONS ADDS VAST MEDIA MARKET TO COMPANY&rsquo;S MIX</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; background-color: white"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>NEW YORK, NY &ndash; June 15, 2017</B> &ndash; <U>Alliance
MMA, Inc.</U> <FONT STYLE="background-color: #FEFEFE">(&quot;</FONT>Alliance MMA<FONT STYLE="background-color: #FEFEFE">&quot;
or the &quot;Company&quot;) (NASDAQ: AMMA), a professional mixed martial arts (MMA) company that brings together the best regional
productions to build the next generation of MMA champions, announced today that it has acquired the assets of Roy Englebrecht
Promotions, California&rsquo;s longest-running fight promotion company, for consideration consisting primarily of common stock,
as well as a lesser cash component.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">Led by veteran promoter
Roy Englebrecht, Roy Englebrecht Promotions currently promotes the &ldquo;Fight Club OC&rdquo; fight series at The Hangar on the
grounds of the Orange County Fair &amp; Event Center (<U>http://www.fightcluboc.com/</U>). Now celebrating its seventh season,
Fight Club OC is on a three-year sellout streak. Recognized for inspired venue selection, Roy Englebrecht Promotions recently
broadened its geographic reach by featuring the first of three &ldquo;</FONT>Rumble on the Water&rdquo; MMA events this summer
at the legendary Queen Mary attraction in Long Beach, California (<U>http://www.queenmary.com/events/rumble-on-the-water</U>/).
The forward-leaning promotion also just announced the 2017 Los Angeles Memorial Coliseum &ldquo;Gladiator MMA Championship Series&rdquo;,
a four-fight event which will be staged at the Coliseum&rsquo;s Peristyle under the Olympic Cauldron (<U>http://www.coliseumgladiatormma.com/</U>).
<FONT STYLE="background-color: #FEFEFE">Previously, Englebrecht promoted the &ldquo;Battle in the Ballroom&rdquo; boxing shows
for 25 years, the longest-running club pro-boxing show in the country, and the first to feature both boxing and MMA in the same
show.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&ldquo;Roy has successfully
promoted fights for more than 30 years, and has been involved in MMA since 2006 when the sport was initially legalized in California,&rdquo;
said Robert Haydak, President of Alliance MMA. &ldquo;We feel extremely fortunate that Roy is joining the Alliance MMA team, and
fully expect to tap into his extraordinary promotional experience right away. Beyond the seasoned industry acumen Roy adds to our
enterprise, we&rsquo;re equally as energized by Alliance MMA establishing a sustained, high-quality promotional presence in such
a critically important media market.&rdquo;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">From 1975 through 1981,
Englebrecht served as Director of Promotions for the Los Angeles Lakers, Los Angeles Kings, and all Forum events. While at the
Forum, he developed The Laker Girls dance team and coordinated the 1980 Lakers Championship Parade. In September 2009, he was
inducted into the California Boxing Hall of Fame. In 2011, Oscar De La Hoya purchased Roy Englebrecht Promotions to form <U>Golden
Boy Promotions</U>, fittingly appointing Englebrecht as its Chief Operating Officer, a position he held for three years prior
to reestablishing Roy Englebrecht Promotions.</FONT> <FONT STYLE="background-color: #FEFEFE">Englebrecht</FONT> is currently a
Commissioner for the City of Newport Beach, Parks, Beaches &amp; Recreation Commission.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&quot;As the busiest
fight promoter in Southern California with 18 shows in 2017, I clearly recognize the importance of regional promotions, and the
critical role they serve in identifying and nurturing the next crop of MMA champions,&rdquo; said Englebrecht. &ldquo;That is why
the Alliance MMA business plan was of such interest to me and my company, and the primary reason I was so enthusiastic over the
opportunity to get in on the ground floor. This is the right move, at the right time for my company, and all of us at Roy Englebrecht
Promotions are excited to join the team at Alliance MMA.&quot;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">Roy Englebrecht Promotions
now becomes the 11<SUP>th</SUP> regional MMA promotion represented under the Alliance MMA umbrella. The Company also promotes regional
MMA events through New Jersey-based Cage Fury Fighting Championship (CFFC), Washington-based Combat Games MMA (COGA), Illinois-based
Hoosier Fight Club (HFC), Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series (IT Fight
Series), Florida-based Fight Time Promotions, and Georgia-based National Fighting Championship (NFC), as well as a San Diego-based
promotion under the guidance of MMA luminary Eric Del Fierro, and a Tampa-based promotion under the guidance of veteran promoter
John Prisco.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="background-color: #FEFEFE">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>About Alliance MMA, Inc.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white"><FONT STYLE="background-color: white">Alliance
MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance
MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship
(UFC) and other premier MMA promotions.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">With some of the world&rsquo;s leading MMA promotions under
the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000
fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base,
and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">MMA is the world&rsquo;s fastest growing sport with worldwide
fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows
a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing,
Wrestling, Brazilian Jiu Jitsu, Karate and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions
in all 50 states.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Alliance MMA, Inc. was incorporated in 2015 for the purpose
of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial
public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion
company that is publicly-traded.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">For more information, visit www.alliancemma.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><I>Forward-Looking Statements</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><I>This press release contains forward-looking statements within
the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations
or future financial performance. In some cases, you can identify forward-looking statements by terminology such as &ldquo;may,&rdquo;
&ldquo;might,&rdquo; &ldquo;will,&rdquo; &ldquo;should,&rdquo; &ldquo;intends,&rdquo; &ldquo;expects,&rdquo; &ldquo;plans,&rdquo;
&ldquo;goals,&rdquo; &ldquo;projects,&rdquo; &ldquo;anticipates,&rdquo; &ldquo;believes,&rdquo; &ldquo;estimates,&rdquo; &ldquo;predicts,&rdquo;
&ldquo;potential,&rdquo; or &ldquo;continue&rdquo; or the negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of
factors including, but not limited to, those discussed under the heading &ldquo;Risk Factors&rdquo; in our registration statement
on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance
MMA encourages you to review other factors that may affect its future results in Alliance MMA&rsquo;s registration statement and
in its other filings with the Securities and Exchange Commission.</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Contacts</FONT></TD>
    <TD STYLE="width: 50%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Alliance MMA, Inc.</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">James Platek, 212-739-7825, x707</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Director, Investor Relations</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Or</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Rubenstein Public Relations</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Kristie Galvani, 212-805-3005</FONT></TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">kgalvani@rubensteinpr.com</FONT></TD>
    <TD>&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
