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Accrued expenses and other current liabilities (Details) - USD ($)
Sep. 30, 2016
Dec. 31, 2015
Payables and Accruals [Abstract]    
Payroll and employee-related costs $ 1,411,663 $ 1,299,248
Research and development costs 767,327 307,666
Professional fees 211,805 129,625
Consumer product-related costs 130,679 198,887
Other 27,969 11,948
Total $ 2,549,443 $ 1,947,374