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Segment Information (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2016 USD ($)	Sep. 30, 2015 USD ($)	Sep. 30, 2016 USD ($) segment	Sep. 30, 2015 USD ($)
Segment Reporting [Abstract]
Number of reportable segments | segment			2
Segment Reporting Information [Line Items]
Total revenue	$ 599,074	$ 0	$ 711,759	$ 0
Interest income, net	97,726	14,637	308,877	34,397
Loss from operations	10,735,220	8,167,481	31,901,965	21,283,220
Operating Segments | Consumer Operations
Segment Reporting Information [Line Items]
Total revenue	599,074	0	711,759	0
Interest income, net	0	0	0	0
Loss from operations	2,690,601	2,578,891	8,461,803	5,412,144
Operating Segments | Drug Development
Segment Reporting Information [Line Items]
Total revenue	0	0	0	0
Interest income, net	0	0	0	0
Loss from operations	5,550,853	3,258,877	15,517,670	9,177,410
Corporate
Segment Reporting Information [Line Items]
Total revenue	0	0	0	0
Interest income, net	97,726	14,637	308,877	34,397
Loss from operations	$ 2,493,766	$ 2,329,713	$ 7,922,492	$ 6,693,666

X

- Definition

Amount of operating interest income, including, but not limited to, amortization and accretion of premiums and discounts on securities.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1(e))
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

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- Definition

Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

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The net result for the period of deducting operating expenses from operating revenues.

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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