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Segment Information (Details)	3 Months Ended
	Mar. 31, 2017 USD ($) segment	Mar. 31, 2016 USD ($)
Segment Reporting [Abstract]
Number of reportable segments | segment	2
Segment Reporting Information [Line Items]
Total revenue	$ 242,547	$ 0
Interest income, net	77,854	103,333
Loss from operations	8,346,249	9,695,794
Operating Segments | Consumer Operations
Segment Reporting Information [Line Items]
Total revenue	242,547	0
Interest income, net	0	0
Loss from operations	1,987,810	2,929,355
Operating Segments | Drug Development
Segment Reporting Information [Line Items]
Total revenue	0	0
Interest income, net	0	0
Loss from operations	3,828,281	4,059,043
Corporate
Segment Reporting Information [Line Items]
Total revenue	0	0
Interest income, net	77,854	103,333
Loss from operations	$ 2,530,158	$ 2,707,396

X

- Definition

Amount of operating interest income, including, but not limited to, amortization and accretion of premiums and discounts on securities.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1(e))
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

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- Definition

Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

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The net result for the period of deducting operating expenses from operating revenues.

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688

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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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