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24. SEGMENT INFORMATION (Details 3) - BRL (R$) R$ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018
--- | --- | --- | ---
Disclosure of operating segments [line items] |  |  |
Total | R$ 5,220,102 | R$ 4,908,079 | R$ 5,019,398
BRAZIL [member] |  |  |
Disclosure of operating segments [line items] |  |  |
Goodwill | 1,151,498 | 1,151,498 |
Trademarks | 982,478 | 982,478 |
Total | 2,133,976 | 2,133,976 |
International [member] |  |  |
Disclosure of operating segments [line items] |  |  |
Goodwill | 1,784,079 | 1,562,104 |
Trademarks | 345,260 | 339,784 |
Total | 2,129,339 | 1,901,888 |
Total [Member] |  |  |
Disclosure of operating segments [line items] |  |  |
Goodwill | 2,935,577 | 2,713,602 |
Trademarks | 1,327,738 | 1,322,262 |
Total | R$ 4,263,315 | R$ 4,035,864 |

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- Definition The amount of intangible assets representing rights to a group of complementary assets such as a trademark (or service mark) and its related trade name, formulas, recipes and technological expertise. [Refer: Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Name IAS -Number 38 -IssueDate 2020-01-01 -Paragraph 119 -Subparagraph a -URI http://eifrs.ifrs.org/eifrs/xifrs-link?type=IAS&num=38&code=ifrs-tx-2020-en-r&anchor=para_119_a&doctype=Standard -URIDate 2020-01-01 + Details
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