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13. INTANGIBLE ASSETS (Details) - BRL (R$)
R$ in Thousands
 12 Months Ended
Dec. 31, 2020
Dec. 31, 2019
Disclosure of detailed information about intangible assets [line items]    
Beginning balance R$ 4,908,079 R$ 5,019,398
Initial adoption IFRS 16   61
Additions (84,600) (145,103)
Disposals (2,330) (18,312)
Transfers 38,275 52,507
Exchange rate variation 360,678 (472)
Ending balance 5,220,102 4,908,079
Cost [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 5,584,526 5,530,098
Initial adoption IFRS 16   61
Additions 168,947 93,786
Disposals (55,621) (95,693)
Transfers 28,713 52,517
Exchange rate variation 426,467 3,757
Ending balance 6,153,032 5,584,526
Cost [member] | Goodwill for future profitability [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 2,713,602 2,694,967
Initial adoption IFRS 16  
Additions  
Disposals
Transfers (6,970)
Exchange rate variation 228,945 18,635
Ending balance 2,935,577 2,713,602
Cost [member] | Trademarks [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 1,322,262 1,336,162
Initial adoption IFRS 16  
Additions  
Disposals
Transfers
Exchange rate variation 5,476 (13,900)
Ending balance 1,327,738 1,322,262
Cost [member] | Non-compete agreement [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 99,229 90,012
Initial adoption IFRS 16  
Additions 413 8,105
Disposals (379)
Transfers
Exchange rate variation 7,899 1,112
Ending balance 107,162 99,229
Cost [member] | Outgrowers relationship [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 14,604 15,022
Initial adoption IFRS 16  
Additions  
Disposals (9,276) (418)
Transfers
Exchange rate variation
Ending balance 5,328 14,604
Cost [member] | Patents [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 6,305 6,066
Initial adoption IFRS 16  
Additions  
Disposals 115
Transfers 235
Exchange rate variation 15 4
Ending balance 6,205 6,305
Cost [member] | Customer relationship [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 892,758 896,039
Initial adoption IFRS 16  
Additions  
Disposals
Transfers
Exchange rate variation 174,955 (3,281)
Ending balance 1,067,713 892,758
Cost [member] | Software [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 523,615 491,830
Initial adoption IFRS 16   61
Additions 73,423 38,259
Disposals (45,851) (95,275)
Transfers 97,117 87,576
Exchange rate variation 8,951 1,164
Ending balance 657,255 523,615
Cost [member] | Intangible in progress [member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance 12,151
Initial adoption IFRS 16  
Additions 95,111 47,422
Disposals  
Transfers (61,434) (35,294)
Exchange rate variation 226 23
Ending balance 46,054 12,151
Amortization/Depreciation [Member]    
Disclosure of detailed information about intangible assets [line items]    
Beginning balance (676,447) (510,700)
Initial adoption IFRS 16  
Additions (253,547) (238,889)
Disposals 53,291 77,381
Transfers 9,562 (10)
Exchange rate variation (65,789) (4,229)
Ending balance R$ (932,930) R$ (676,447)
Amortization/Depreciation [Member] | Non-compete agreement [member]    
Disclosure of detailed information about intangible assets [line items]    
Weighted average amortization rate (p.a.) 23.41% 33.67%
Beginning balance R$ (74,190) R$ (45,802)
Initial adoption IFRS 16  
Additions (18,784) (27,811)
Disposals 379
Transfers
Exchange rate variation (4,813) (577)
Ending balance R$ (97,408) R$ (74,190)
Amortization/Depreciation [Member] | Outgrowers relationship [member]    
Disclosure of detailed information about intangible assets [line items]    
Weighted average amortization rate (p.a.) 12.75% 13.02%
Beginning balance R$ (12,744) R$ (11,552)
Initial adoption IFRS 16  
Additions (1,030) (1,546)
Disposals 9,079 354
Transfers
Exchange rate variation
Ending balance R$ (4,695) R$ (12,744)
Amortization/Depreciation [Member] | Patents [member]    
Disclosure of detailed information about intangible assets [line items]    
Weighted average amortization rate (p.a.) 10.00% 19.05%
Beginning balance R$ (5,626) R$ (5,149)
Initial adoption IFRS 16  
Additions (476) (470)
Disposals (115)
Transfers
Exchange rate variation (12) (7)
Ending balance R$ (5,999) R$ (5,626)
Amortization/Depreciation [Member] | Customer relationship [member]    
Disclosure of detailed information about intangible assets [line items]    
Weighted average amortization rate (p.a.) 7.35% 7.31%
Beginning balance R$ (242,263) R$ (172,450)
Initial adoption IFRS 16  
Additions (79,969) (67,137)
Disposals
Transfers
Exchange rate variation (52,899) (2,676)
Ending balance R$ (375,131) R$ (242,263)
Amortization/Depreciation [Member] | Software [member]    
Disclosure of detailed information about intangible assets [line items]    
Weighted average amortization rate (p.a.) 34.22% 23.18%
Beginning balance R$ (341,624) R$ (275,747)
Initial adoption IFRS 16  
Additions (153,288) (141,925)
Disposals 43,718 77,027
Transfers 9,562 (10)
Exchange rate variation (8,065) (969)
Ending balance R$ (449,697) R$ (341,624)