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To ensure comparability between the years presented, the Company performed the following reclassifications for the year ended December 31, 2020 and 2019: (Details) - BRL (R$)
R$ in Thousands
 12 Months Ended 24 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2020
IfrsStatementLineItems [Line Items]        
Net cash provided by operating activities R$ 3,923,636 R$ 5,839,169 R$ 3,812,083  
Net cash used in investing activities (3,548,791) (1,430,989) 1,443,106  
Net cash provided by (used in) financing activities (572,476) (2,008,581) (6,107,955)  
Effect of exchange rate variation on cash and cash equivalents 149,826 939,241 54,540  
Net increase in cash and cash equivalents (47,805) 3,338,840 (798,226)  
Cost of sales 38,177,609 30,133,769 25,490,912  
Sales and marketing expense 6,531,413 5,673,030 4,991,145  
Selling, general and administrative expense 822,960 832,858 685,089  
Other operating income (expense) R$ 211,263 233,323 494,139  
Previously Reported [Member]        
IfrsStatementLineItems [Line Items]        
Net cash provided by operating activities   4,417,630 2,521,230  
Net cash used in investing activities   (1,430,989) 1,443,106  
Net cash provided by (used in) financing activities   (587,042) (4,817,102)  
Effect of exchange rate variation on cash and cash equivalents   939,241 54,540  
Net increase in cash and cash equivalents   3,338,840 (798,226)  
Cost of sales   (29,998,822)   R$ (25,370,042)
Sales and marketing expense   (5,587,488) (4,911,666)  
Selling, general and administrative expense   (770,282) (615,683)  
Other operating income (expense)   (49,742) 224,384  
Revision of Prior Period, Adjustment [Member]        
IfrsStatementLineItems [Line Items]        
Net cash provided by operating activities   1,421,539 1,290,853  
Net cash provided by (used in) financing activities   (1,421,539) (1,290,853)  
Cost of sales   (134,947) (120,870)  
Sales and marketing expense   (85,542) (79,479)  
Selling, general and administrative expense   (62,576) (69,406)  
Other operating income (expense)   R$ 283,065 R$ 269,755