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Schedule of goodwill and intangible assets arising from business combination (Details) - BRL (R$)
R$ in Thousands
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
IfrsStatementLineItems [Line Items]      
Goodwill R$ 3,425,183 R$ 2,935,577  
Brand names 1,733,335 1,327,738  
Intangible assets and goodwill 6,149,814 5,220,102 R$ 4,908,079
[custom:IntangibleAssetsAndGoodwill1-0] 6,149,814,000 4,263,315  
Other Segments [Member]      
IfrsStatementLineItems [Line Items]      
Goodwill 459,699  
Brand names 474,875  
Intangible assets and goodwill 934,574  
Domestic [Member]      
IfrsStatementLineItems [Line Items]      
Goodwill 1,151,498 1,151,498  
Brand names 982,478 982,478  
Intangible assets and goodwill 2,133,976 2,133,976  
International [Member]      
IfrsStatementLineItems [Line Items]      
Goodwill 1,813,986 1,784,079  
Brand names 275,982 345,260  
Intangible assets and goodwill R$ 2,089,968 R$ 2,129,339