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INCOME TAXES - Schedule of Deferred Tax Assets and Liabilities (Details) - USD ($) | Dec. 31, 2024 | Dec. 31, 2023
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Deferred Tax Assets |  |
Operating Lease Liabilities | $ 6,775,000 | $ 5,423,000
Loyalty Points | 2,143,000 | 1,668,000
Stock Compensation | 295,000 | 614,000
Basis Differences in Goodwill | 4,068,000 | 5,577,000
Basis Differences in Property, Plant and Equipment | 6,860,000 | 2,486,000
Business Interest Expense and Net Operating Loss Carryforwards | 3,098,000 | 0
Leasehold Improvements | 4,714,000 | 4,704,000
Total Deferred Tax Assets | 27,953,000 | 20,472,000
Valuation Allowances | (695,000) | 0
Net Deferred Tax Assets | 27,258,000 | 20,472,000
Deferred Tax Liabilities |  |
Operating Right of Use Assets | (6,267,000) | (5,238,000)
Intangibles | (95,090,000) | (197,449,000)
Total Deferred Tax Liabilities | (101,357,000) | (202,687,000)
Net Deferred Tax Liabilities | $ (74,099,000) | $ (182,215,000)

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