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INCOME TAXES - Schedule of Deferred Tax Assets and Liabilities (Details) - USD ($)	Dec. 31, 2024	Dec. 31, 2023
Deferred Tax Assets
Operating Lease Liabilities	$ 6,775,000	$ 5,423,000
Loyalty Points	2,143,000	1,668,000
Stock Compensation	295,000	614,000
Basis Differences in Goodwill	4,068,000	5,577,000
Basis Differences in Property, Plant and Equipment	6,860,000	2,486,000
Business Interest Expense and Net Operating Loss Carryforwards	3,098,000	0
Leasehold Improvements	4,714,000	4,704,000
Total Deferred Tax Assets	27,953,000	20,472,000
Valuation Allowances	(695,000)	0
Net Deferred Tax Assets	27,258,000	20,472,000
Deferred Tax Liabilities
Operating Right of Use Assets	(6,267,000)	(5,238,000)
Intangibles	(95,090,000)	(197,449,000)
Total Deferred Tax Liabilities	(101,357,000)	(202,687,000)
Net Deferred Tax Liabilities	$ (74,099,000)	$ (182,215,000)

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