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SEGMENTS - Schedule of Segment Reporting Information, by Segment (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]      
Revenues, net of Discounts $ 878,585 $ 938,452 $ 879,412
Cost of Goods Sold, net (434,654) (463,246) (456,350)
Other Segment Items (179,477) (170,335) (99,495)
Adjusted EBITDA 264,454 304,871 323,567
Acquisition Adjustments and Other Income (Expense), net (11,160) (9,123) 14,821
Acquisition, Transaction and Other Non-operating Costs (14,141) (2,177) (43,028)
Employee Stock Compensation (16,946) (13,230) (39,054)
Interest Expense, net (54,759) (59,793) (49,431)
Depreciation and Amortization (139,664) (141,133) (141,387)
Impairment (327,699) (51,617) (229,182)
Net income attributable to non-controlling interest     291
Income (Loss) Before Provision for Income Taxes and Non-Controlling Interest (299,915) 27,798 (163,403)
All Other      
Segment Reporting Information [Line Items]      
Revenues, net of Discounts (147,143) (151,872) (117,708)
Cost of Goods Sold, net 142,858 136,808 107,172
Other Segment Items (112,364) (101,391) (55,915)
Adjusted EBITDA (116,649) (116,455) (66,451)
Retail | Operating Segments      
Segment Reporting Information [Line Items]      
Revenues, net of Discounts 672,252 741,334 721,587
Cost of Goods Sold, net (376,534) (401,507) (350,227)
Other Segment Items (112,648) (106,414) (106,201)
Adjusted EBITDA 183,070 233,413 265,159
Wholesale | Operating Segments      
Segment Reporting Information [Line Items]      
Revenues, net of Discounts 353,476 348,990 275,533
Cost of Goods Sold, net (200,978) (198,547) (213,295)
Other Segment Items 45,535 37,470 62,621
Adjusted EBITDA $ 198,033 $ 187,913 $ 124,859