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SEGMENTS - Schedule of Segment Reporting Information, by Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Segment Reporting Information [Line Items]        
Revenues, net of Discounts $ 202,272 $ 222,390 $ 412,081 $ 443,696
Cost of Goods Sold, net (89,288) (108,050) (199,516) (216,396)
Other Segment Items (46,831) (43,741) (92,014) (90,154)
Adjusted EBITDA 66,153 70,599 120,551 137,146
Acquisition Adjustments and Other Income (Expense), net 2,238 (4,977) 5,881 (6,799)
Acquisition, Transaction and Other Non-operating Costs (3,355) (2,570) (6,906) (6,046)
Employee Stock Compensation (3,339) (4,316) (6,642) (8,244)
Interest Expense, net (14,207) (14,237) (27,769) (29,351)
Depreciation and Amortization (31,488) (35,733) (63,279) (71,285)
Income before Income Taxes 16,002 8,766 21,836 15,421
Operating Segments | Retail        
Segment Reporting Information [Line Items]        
Revenues, net of Discounts 169,098 164,592 337,905 333,180
Cost of Goods Sold, net (87,932) (90,838) (183,161) (183,701)
Other Segment Items (28,783) (28,516) (55,579) (56,785)
Adjusted EBITDA 52,383 45,238 99,165 92,694
Operating Segments | Wholesale        
Segment Reporting Information [Line Items]        
Revenues, net of Discounts 73,340 92,471 152,901 178,591
Cost of Goods Sold, net (39,792) (49,574) (92,400) (97,447)
Other Segment Items 12,581 10,474 25,843 21,636
Adjusted EBITDA 46,129 53,371 86,344 102,780
Intersegment Eliminations        
Segment Reporting Information [Line Items]        
Revenues, net of Discounts (40,166) (34,673) (78,725) (68,075)
Cost of Goods Sold, net 38,436 32,362 76,045 64,752
Other Segment Items (30,629) (25,699) (62,278) (55,005)
Adjusted EBITDA $ (32,359) $ (28,010) $ (64,958) $ (58,328)