La Quinta, California, 27 March 2025 - Desert Control (DSRT) is advancing to the
next phase of its structured golf course pilot program with PGA WEST, one of the
largest and most prestigious golf destinations in the United States. The
expansion follows a successful small-plot pilot on the Nicklaus Private Course,
where Desert Control's solution delivered measurable improvements in water
efficiency, energy savings, soil quality, and turf health.
The new project will expand deployment from a single tee box to approximately
four acres, including tee boxes, fairway, rough, and mounds fronting residential
zones. This marks a significant progression to Stage 2 of Desert Control's three
-stage deployment model, which is designed to support high-value clients in
moving from technical validation to full-scale commercial rollouts.
"This expansion reflects the tangible value our solution brings to clients
managing large, water-intensive landscapes," said Managing Director of Desert
Control Americas, Marty Weems. "PGA WEST's decision to scale up this program is
a strong signal of confidence and aligns directly with our strategy to convert
pilot success into commercial deployment across entire golf properties. Our
team is energized by the enthusiasm with which users are talking about what they
observe from the impact of LNC."
The small-plot pilot, implemented during the summer of 2024, continues to
demonstrate water savings greater than 25% and noticeable reductions in energy
use for pumps and irrigation systems. Treated turf also showed faster
germination and recovery, stronger resilience under stress, and improved visual
performance - while maintaining world-class playability. In addition, soil
salinity decreased, soil health improved, and operational strain on irrigation
infrastructure was reduced. These validated results have prompted PGA WEST to
now move forward with implementing this four acre treatment project in the
second quarter of 2025, and to further conclude on full-course deployment
decisions before the end of the year.
PGA WEST spans over 2,000 acres in La Quinta, California, and includes nine
championship golf courses designed by legends such as Jack Nicklaus, Arnold
Palmer, Pete Dye, Greg Norman, and Tom Weiskopf. It is home to thousands of
residences and serves as a host venue for The American Express PGA TOUR event.
Owned in partnership with HKI America, Inc and managed by co-owners, Century
Golf Partners (CGP), PGA WEST represents a strategic reference for Desert
Control's growth in the U.S. golf sector. The long-term potential includes
treatment of all irrigated turf and landscaped areas, creating one of the most
comprehensive water efficiency transformation projects in the golf industry. The
nine PGA WEST properties are part of a portfolio of sixteen owned by HKI and
more than forty-five courses owned and/or operated by CGP. The Citrus Club in La
Quinta CA and Walt Disney World Golf in Orlando, FL are also part of the CGP
portfolio.
For more information, please contact:
Ole Kristian Sivertsen
CEO, Desert Control
Email: oks@desertcontrol.com
Mobile (NOR): +47 957 77 777
Mobile (USA): +1 650 643 6136
About Desert Control:
Desert Control develops solutions that enhance soil health, conserve water, and
improve operational efficiency for water-intensive landscapes. Its patented
treatment increases the soil's ability to retain moisture and nutrients,
enabling healthier turf and vegetation with significantly reduced irrigation.
Desert Control delivers customized programs for sports turf, golf courses, urban
green spaces, and agriculture - starting with the sectors where water matters
most.
The company's mission is to make sustainable land and water management
profitable and scalable. By improving resource efficiency and reducing
maintenance demands, Desert Control supports clients in achieving long-term
resilience, cost savings, and optimal operational performance.
For more information, visit https://www.desertcontrol.com
Cautionary Note:
Disclaimer related to forward-looking statements.
This release contains forward-looking information and statements relating to the
business, performance, and items that may be interpreted to impact the results
of Desert Control and/or the industry and markets in which Desert Control
operates.
Forward-looking statements are statements that are not historical facts and may
be identified by words such as "aims," "anticipates," "believes," "estimates,"
"expects," "foresees," "intends," "plans," "predicts," "projects," "targets,"
and similar expressions. Such forward-looking statements are based on current
expectations, estimates, and projections, reflect current views concerning
future events, and are subject to risks, uncertainties, and assumptions, and may
be subject to change without notice. Forward-looking statements are not
guarantees of any future performance, and risks, uncertainties, and other
important factors could cause the actual business, performance, results, or the
industry and markets in which Desert Control operates to differ materially from
the statements expressed or implied in this release by such forward-looking
statements.
No representation is made that any of these forward-looking statements or
forecasts will come to pass or that any forecasted performance, capacities, or
results will be achieved. Readers are cautioned not to place any undue reliance
on any forward-looking statements.