First full-course deployment, marking the largest single project in the golf and
turf sector, confirming a scalable delivery model and accelerating momentum.
Los Angeles, California, 24 April 2025 - Desert Control (DSRT) today announced
the successful completion of its first full-course deployment, marking a
milestone in the company's expansion in the golf and turf sector. As the largest
project delivered in this market to date, the deployment represents a
significant step forward from pilot projects to full-scale commercial execution,
demonstrating Desert Control's capability to deliver at scale.
The project, completed at Woodland Hills Country Club in California, also marks
the first implementation of Desert Control's Pay-As-You-Save (PAYS) business
model. This model enables clients to adopt Desert Control's water conservation
solution, which improves the soil's ability to retain water and reduces
irrigation needs, without any upfront cost, with clients instead paying monthly
from a share of the savings achieved. For Desert Control, this initiates a
stream of Monthly Recurring Revenue (MRR), providing predictable, scalable
income as water savings are realized.
The water conservation solution was applied to the soil across 43 acres of
irrigated fairways, tees, and roughs, through the club's existing irrigation
system, demonstrating the seamless integration and scalability of Desert
Control's non-intrusive implementation approach. Water savings take immediate
effect while maintaining optimal turf and playing conditions. This achievement
sets a new benchmark for water-efficient and sustainable turf management. The
deployment highlights how innovative solutions for water conservation, reducing
irrigation needs by up to 50%, can be seamlessly integrated into existing turf
management practices.
Further, this deployment underscores Desert Control's ability to deliver
scalable solutions efficiently across large, irrigated landscapes, including
golf courses, parks, and sports fields. With the next full-course project
targeted for implementation at Berkeley Country Club later in the second quarter
this year, and additional PAYS agreements with new clients progressing, the
company is well-positioned to continue building momentum and expand its presence
in the golf and turf sector.
The solution's approval under the Metropolitan Water District of Southern
California (MWD) and Los Angeles Department of Water and Power (LADWP) incentive
programs - two of the largest water agencies in the United States - further
strengthens its appeal to clients seeking environmental and financial benefits
from water conservation.
"This project is a turning point," said Marty Weems, Managing Director of Desert
Control Americas Inc. "We've proven that we can deliver large-scale, high-impact
solutions with precision and flexibility. The success of our first PAYS
deployment with immediate start of recurring revenue sets a strong foundation
for scaling water conservation solutions across the golf and turf sector."
For more information, please contact:
James E. Thomas
Chief Executive Officer
Desert Control
Email: james.thomas@desertcontrol.com
Mobile: +1 (203) 984-7658
Cautionary Note:
Disclaimer related to forward-looking statements: This release contains forward
-looking information and statements relating to the business, performance, and
items that may be interpreted to impact the results of Desert Control and/or the
industry and markets in which Desert Control operates.
Forward-looking statements are statements that are not historical facts and may
be identified by words such as "aims," "anticipates," "believes," "estimates,"
"expects," "foresees," "intends," "plans," "predicts," "projects," "targets,"
and similar expressions. Such forward-looking statements are based on current
expectations, estimates, and projections, reflect current views concerning
future events, and are subject to risks, uncertainties, and assumptions, and may
be subject to change without notice. Forward-looking statements are not
guarantees of any future performance, and risks, uncertainties, and other
important factors could cause the actual business, performance, results, or the
industry and markets in which Desert Control operates to differ materially from
the statements expressed or implied in this release by such forward-looking
statements.
No representation is made that any of these forward-looking statements will come
to pass or that any forecasted performance, capacities, or results will be
achieved. Readers are cautioned not to place any undue reliance on any forward
-looking statements.
About Desert Control:
Desert Control develops solutions that enhance soil health, conserve water, and
improve operational efficiency for water-intensive landscapes. Its patented
treatment increases the soil's ability to retain moisture and nutrients,
enabling healthier turf and vegetation with significantly reduced irrigation.
Desert Control delivers customized programs for sports turf, golf courses, urban
green spaces, and agriculture - starting with the sectors where water matters
most.
The company's mission is to provide profitable and scalable solutions for
efficient soil and water conservation. By enhancing resource efficiency and
minimizing maintenance demands, Desert Control helps clients achieve long-term
resilience, cost savings, and optimal operational performance.
For more information, visit https://www.desertcontrol.com