Fredrikstad, 11 August 2025: Europris (OSE: EPR) has appointed Anders Lorentzson
as CEO of its Swedish subsidiary ÖoB. Mr. Lorentzson joins from Hemtex, where he
has served as CEO since 2018. He will take up his new role in ÖoB on 1 November
2025.
"I'm very excited to get Anders on board to lead our business in Sweden," says
Europris CEO Espen Eldal. "With Anders, ÖoB will benefit from a leader with
solid industry experience and in-depth knowledge of the Swedish market. Anders
has delivered impressive results throughout his career, and we are confident
that he will play a pivotal role in executing our transformation plan for ÖoB."
"I'm humbled and excited about the opportunity to join ÖoB," says Lorentzson.
"ÖoB is a strong brand in the Swedish market with significant untapped
potential. I can identify with the Europris values and firmly believe in its
strategy to enhance the ÖoB brand. I'm looking forward to meeting the team and
embark on this journey together."
Mr. Lorentzson is a true retailer with a career spanning broadly across the
retail sector. He has for the past 20 years held various senior management
positions, where his extensive experience includes roles in grocery retail with
the Ica group, electronics with Expert, and home textiles with Hemtex. Mr.
Lorentzson is a Swedish citizen and resides in Sweden.
For further information please contact:
Espen Eldal
CEO Europris ASA
Telephone: +47 482 92 424
Trine Engløkken
Head of IR
Telephone: +47 940 50 937
E-mail: ir@europris.no
Europris is Norway's largest discount variety retailer by sales. The group
offers its customers a broad range of quality owned brands and brand name
merchandise. Its merchandise is sold through the Europris chain, which consists
of a network of 287 stores throughout Norway. Of these, 266 are directly owned
by the group and 21 operate as franchise stores. In May 2024, the group took
full ownership of the Swedish discount variety retailer ÖoB, which consists of a
network of 92 stores in Sweden. In addition, Europris is full or partial owner
of the e-commerce companies Lekekassen, Strikkemekka and Designhandel. The
group's head office is located in Fredrikstad, Norway.