Oslo, Norway (March 30, 2021) - Brand management consultancy, Interbrand, today shares the findings of a report exploring the details behind the strong brand market value of global learning platform company, Kahoot!, pointing to clarity of direction, passionate users, and a commitment to continuous customer-centric product innovation being among key differentiators of the Kahoot! brand.
Findings in Interbrand’s report point to Kahoot! as “a platform and experience that users feel passionate about”, currently estimating the Kahoot! brand value to more than $1.6 billion. The report shows Kahoot!’s Global Brand Strength Score as on par with that of long-established global brands such as Nintendo, YouTube and Sony. Interbrand utilized proven brand valuation methodologies, incorporating a comprehensive set of resources and market research, to estimate the brand market value for Kahoot!.
“Kahoot! is a company with a very clear mission: to make learning awesome, so it’s encouraging to see that clarity of purpose reflected in a strong brand market value. Our success is predicated on placing the user at the centre of all our product innovations. Our users play the most essential role in Kahoot!’s journey so we’re really pleased to see that they’re passionate about our brand.”, said Eilert Hanoa, CEO, Kahoot!.
Among the key contributors to Kahoot!’s overall Global Brand Strength Score was the clarity of the company’s direction, with user satisfaction and affection for the Kahoot! brand cited in the report which notes how “there is a deeper sense of connection that users feel with Kahoot!” beyond the learning benefits, and that “Kahoot! is a company that users say they love more than competitors across different segments.” That passion for the brand is also evidenced by the report’s finding that, “community in effect has become the strongest source of marketing” for Kahoot!.
Kahoot!’s commitment to innovating its products through a culture of constant innovation saw it achieve a strong score for agility, with survey respondents in the US and UK describing Kahoot! as, in some cases, up to 30% more innovative than the competitor average in each segment. Furthermore, the report points to the relevant expansion of Kahoot!’s ecosystem with the acquisitions in 2020 of visual language app platform, Drops, and employee engagement platform, Actimo, as contributing to the company’s agility score by steadily increasing its reach into new market segments and audiences.
Please see the enclosed document for the full press release from Interbrand.
For further information please contact:
Eilert Hanoa, CEO
Phone: +47 928 32 905
Email: eilerth@kahoot.com
Ken Østreng, CFO
Phone: +47 911 51 686
Email: keno@kahoot.com
About Kahoot!
Kahoot! ASA (OSE ticker: KAHOT) Kahoot! is on a mission to make learning awesome! We want to empower everyone, including children, students, and employees to unlock their full learning potential. Our learning platform makes it easy for any individual or corporation to create, share, and play learning games that drive compelling engagement. Launched in 2013, Kahoot!’s vision is to build the leading learning platform in the world. In the last 12 months, more than 250 million games have been played on the Kahoot! platform with 1.5 billion participating players in 200 countries. The Kahoot! family also includes award-winning DragonBox math learning apps, the Poio learn to read app, the Drops language learning apps, the Actimo employee engagement platform and Whiteboard.fi, the online whiteboard tool for all educators, teachers and classrooms. The Kahoot Group is headquartered in Oslo, Norway with offices in the US, the UK, France, Finland, Estonia, Denmark and Spain. Let’s play!
For more information: www.kahoot.com