(Edinburgh, 13 November 2018) Marine Harvest, the world's leading seafood
company, today launched a global brand called MOWI, and further to this, is
changing its company name to Mowi.
Mowi is strongly rooted in the history of the company. The company we know as
Marine Harvest today was originally founded as Mowi by Norwegian aquaculture
pioneers more than 50 years ago.
"I am really excited that we are now taking the company to the next level.
Through implementing our MOWI branding strategy, we can communicate our
integrated value-chain from feed to the consumer's plate. We are looking forward
to announcing our new MOWI product line in the coming months", says Alf-Helge
Aarskog, CEO of Marine Harvest.
The company will launch the MOWI brand into selected markets. The branded
product line - yet to be announced - will provide customers added value in
taste, convenience, nutrition and traceability.
"Mowi is an inspirational name that recalls our pioneering spirit that has
developed over the past 50 years," says Aarskog. "Since the first salmon was
farmed in 1964, we have grown into a global fully integrated company, including
breeding, feed, farming, processing and sales. Throughout the past 50 years, we
have always remained true to our core value - the care we have for our people,
our fish, our customers and the environment."
The proposed name change is subject to shareholders' approval, and the company
has today summoned an Extraordinary General Assembly to resolve the name change
with effect from 1 January 2019.
Live streaming of the Marine Harvest Capital Markets Day and Q&A can be viewed
at http://marineharvest.com/investor/other-presentations/ from 10:00 CET.
This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.