Schibsted ASA (SCH) - Allotment of shares in connection with performance based share acquisition programme

Schibsted has allotted shares to participants in the Group's performance based
share acquisition programme for 2010.


In the new share acquisition programme, each participant is granted a defined
Basic amount, which is a fixed per cent of the basic salary. 1/3 of the Basic
amount, after tax, must be used to acquire Schibsted shares. These shares are
now allotted to the participants in the programme.



The rest, up to 2/3 of the amount, must be earned over a three years period. It
will only be earned in full if certain financial results in the individual
business unit are reached.



Please find attached overview of the number of shares allotted to primary
insiders through pay out of the share acquisition programme's Basic amount and
their total holding of shares.



For further details of Schibsted's performance based share acquisition
programme, please refer to the stock exchange notice dated 20 April 2010 and
Declaration regarding the determination of salary and other remuneration to
managers, published the same day.



Oslo, 27 July 2010

SCHIBSTED ASA



Jo Christian Steigedal

VP Investor Relations


This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)


[HUG#1434132]