Schibsted ASA (SCH) - Mandatory notification of trade - performance based share acquisition programme

We refer to former communication in release dated 20 April regarding Schibsted's
new performance based share acquisition programme. The participants in the share
acquisition programme are obliged to acquire Schibsted shares for a defined Base
amount. This is conducted by Schibsted transferring shares from treasury to the
participants.


The implementation, which will be during the next few days, implies that
Schibsted ASA will transfer 31,169 own shares to Schibsted Group employees
participating in the programme. After the transaction Schibsted holds 4,668,972
own shares, of which 4,629,472 are held by Schibsted ASA, and 39,500 are held
through the subsidiary Bergens Tidende AS.


Oslo, 13 August 2010
SCHIBSTED ASA

Jo Christian Steigedal
VP Investor Relations


This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)


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