Schibsted ASA (SCH) - Mandatory notification of trade - Exercise of options

In connection with Schibsted's option scheme for key personnel, 7,500 options
with the right to acquire 9,420 shares were exercised on 18 August 2010 at price
NOK 142.80 per share. The options were allotted in 2006, and last date for
exercise is 31 December 2010.



After the transaction, Schibsted holds 4,659,552 own shares, of which 4,620,052
are held by Schibsted ASA and 39,500 by the subsidiary Bergens Tidende AS.





Oslo, 19 November 2010

SCHIBSTED ASA



Jo Christian Steigedal

Vice president IR



This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)


[HUG#1464010]