Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

In connection with Schibsted's option scheme for key personnel, 75,000 options
with the right to acquire 94,200 shares were exercised on 19 November 2010 at
price NOK 142.80 per share. The options were allotted in 2006, and last date for
exercise is 31 December 2010.

Schibsted has in connection with the exercise of options sold 94,200 own shares
at the exercise price stated above. After the sale, Schibsted holds 4,565,352
own shares, of which 4,525,852 are held by Schibsted ASA and 39,500 by the
subsidiary Bergens Tidende AS.

There is a requirement to reinvest in shares for all key personnel until the
value of the total no. of shares owned is:

* CEO: 2 times gross salary
*  EVPs: 1 time gross salary
*  Other option holders: 0.5 times gross salary

If the reinvestment requirement is not fulfilled, the option holder is required
to buy shares for at least 50 % of the profit after tax.

The following primary insiders have exercised options and sold shares in the
market.



Number of
Number of Number of Reinvested shares held
Primary options Corresponding options held number of after
insider exercised number of shares after exercise shares reinvestment

Rolv Erik
Ryssdal 7,500 9,420 45,000 241 11,187

Trond
Berger 15,000 18,840 45,000 481 18,874

Sverre
Munck 15,000 18,840 45,000 16,477

Gunnar
Strømblad 15,000 18,840 45,000 404 10,995

Jan Erik
Knarbakk 15,000 18,840 30,000 15,063

Bernt
Olufsen 7,500    9,420 22,500 17,600



93,074 shares were subsequently sold in the market at an average price of NOK
158.9484 per share.



Primary insider Terje Seljeseth has on 19 November 2010 sold 10,000 shares at an
price of NOK 161.00, as a concequence of acquisition of new home. Holding after
the transaction is 5,119 shares.



Oslo, 22 November 2010

SCHIBSTED ASA



Jo Christian Steigedal

Vice president IR





This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)


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