Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

In connection with Schibsted's option scheme for key personnel, 7,500 options
with the right to acquire 9,420 shares were exercised on 15 December 2010 at
price NOK 142.80 per share.

After the transaction, Schibsted holds 4,482,041 own shares, of which 4,442,541
are held by Schibsted ASA and 39,500 by the subsidiary Bergens Tidende AS.





Oslo, 16 December 2010
SCHIBSTED ASA

 Jo Christian Steigedal
VP Investor Relations



This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)



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